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	<title>GigaOM &#187; Apple</title>
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		<title>GigaOM &#187; Apple</title>
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		<title>Blackbox bamboo MacBook Air case is beautiful and takes a beating</title>
		<link>http://gigaom.com/apple/blackbox-bamboo-macbook-air-case-is-beautiful-and-takes-a-beating/</link>
		<comments>http://gigaom.com/apple/blackbox-bamboo-macbook-air-case-is-beautiful-and-takes-a-beating/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 20:31:08 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[accessory]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[case]]></category>
		<category><![CDATA[Macbook]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[notebook]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=464397</guid>
		<description><![CDATA[I like my MacBook Air because it's thin and light, and can be packed in a bag without even really adding any extra weight, but there are times when that svelte frame is a liability rather than an asset. For those times, there's the Blackbox.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=464397&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://gigaom2.files.wordpress.com/2012/01/blackbox-macbook-air.jpg"><img  title="blackbox-macbook-air" src="http://gigaom2.files.wordpress.com/2012/01/blackbox-macbook-air.jpg?w=300&h=199" alt="" width="300" height="199" class="alignright size-medium wp-image-464420" /></a>I like my MacBook Air because it&#8217;s thin and light, and can be packed in a bag or case without even really adding any extra weight, but there are times when that svelte frame is a liability rather than an asset. When thrown in a single-compartment backpack with heavy books or other gear, for instance. For those times, there&#8217;s the <a href="http://www.blackboxcase.com/">Blackbox case</a>.</p>
<h2>Natural beauty</h2>
<p>The Blackbox is a handmade case, currently available for iPad 2 and MacBook Pro. I got the chance to check out the upcoming MacBook Air version, and it&#8217;s a beauty in natural bamboo. The good looks owe as much to the craftsmanship as to the materials, as this is one clean-looking case with smooth lines that echo those of the MacBook Pro case created by Apple&#8217;s own industrial designers.</p>
<h2>Rugged and ready</h2>
<p>The experience of having your MacBook Air in the Blackbox feels a little like nestling it inside a cutting board, and that&#8217;s a very good thing. Thanks to the leather strap, the corners of your computer are protected, and a snug, secure fit is guaranteed. The wood feels solid despite being hollow, and there seems to be almost an inch of coverage on the edges, making sure that there&#8217;s no weak connection points that will come apart or snap apart during a minor tumble. It also means you can stack plenty of weight on top of the case with your computer inside without worrying about hurting your Mac.</p>
<h2>Life resistant</h2>
<p>Blackbox cases are treated with a water-resistant finish that helps enhance their good looks and also make sure that an accidental spill won&#8217;t fry your machine. I tested it out by dripping a bit of water on top and then wiping it clean; definitely looks like it&#8217;ll hold up to all but the most grievous of Starbucks incidents. Thanks to the weight resistance and a very snug fit, it should also stand up well to be tossed in a bag with other loose kit. Just make sure there&#8217;s nothing in there with edges that might scratch the exposed portion of your MacBook, as the top is open save for the strap.</p>
<h2>Not trim, but light</h2>
<p>The one downside, especially if you&#8217;re using an Air mainly for its portability, is that this case does add considerable girth to your device. In fact, it more than doubles the height of the Air at its thickest point. But the Blackbox is surprisingly light despite its added bulk. On its site, Blackbox says that the existing versions only add around 1.5 lbs, and I&#8217;d say that&#8217;s about where the MacBook Air model is, too. It&#8217;s not heavy at all, considering how durable these things are.</p>
<h2>A good friend you see only once in a while</h2>
<p>That&#8217;s how I&#8217;d best describe the Blackbox MacBook Air case. You won&#8217;t need it every time you need your Mac, but for adventurous outings, and times when bringing dedicated computer bags separate from your other luggage isn&#8217;t practical, the Blackbox is a rugged performer that&#8217;ll give you peace of mind when transporting your valuable, but fragile-feeling MacBook cargo. It isn&#8217;t yet available on the Blackbox site, but according to the <a href="http://www.kickstarter.com/projects/hydle/bamboo-blackbox-cases/posts">Kickstarter site</a> for the project it&#8217;ll retail for $109 when it arrives sometime soon.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=464397+blackbox-bamboo-macbook-air-case-is-beautiful-and-takes-a-beating&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/02/ces-2012-a-recap-and-analysis/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=464397+blackbox-bamboo-macbook-air-case-is-beautiful-and-takes-a-beating&utm_content=etherin">CES 2012: a recap and&nbsp;analysis</a></li><li><a href="http://pro.gigaom.com/2011/11/the-future-of-notebooks-following-in-the-footsteps-of-the-macbook-air/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=464397+blackbox-bamboo-macbook-air-case-is-beautiful-and-takes-a-beating&utm_content=etherin">The future of notebooks: Following in the footsteps of the MacBook&nbsp;Air</a></li><li><a href="http://pro.gigaom.com/2011/07/mobile-q2-smartphone-growth-surges-ipads-rule-continues/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=464397+blackbox-bamboo-macbook-air-case-is-beautiful-and-takes-a-beating&utm_content=etherin">Mobile Q2: Smartphone growth surges; iPad&#8217;s rule&nbsp;continues</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=464397&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Review: Lifeproof iPhone case is waterproof without big trade-offs</title>
		<link>http://gigaom.com/apple/review-lifeproof-iphone-case-is-waterproof-without-big-trade-offs/</link>
		<comments>http://gigaom.com/apple/review-lifeproof-iphone-case-is-waterproof-without-big-trade-offs/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 18:25:28 +0000</pubDate>
		<dc:creator>Dave Greenbaum</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[accessories]]></category>
		<category><![CDATA[case]]></category>
		<category><![CDATA[headphones]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[waterproof]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=455398</guid>
		<description><![CDATA[Tweeting while in the shower? Blogging while in the bathtub? The Lifeproof iPhone case makes it possible, and even manages to do so without adding much girth to your device or sealing it away in a cumbersome bag-style cover, like other alternatives.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=455398&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="LifeProofCase-Splash" src="http://gigaom2.files.wordpress.com/2011/12/lifeproofcase-splash.jpg?w=252&h=300" alt="" width="252" height="300" class="alignleft size-medium wp-image-455399" /></p>
<p>Tweeting while in the shower? Blogging while in the bathtub? The Lifeproof iPhone case makes it possible, and even manages to do so without adding much girth to your device or sealing it away in a cumbersome bag-style cover, like other alternatives.</p>
<p>A thin, yellow, rubber strip helps seal the case tight. While I didn’t take it in the shower, I did take the empty case into a bathtub multiple times and saw absolutely no leaks inside. I wasn&#8217;t quite adventuresome enough to try it with my iPhone inside, but third-party tests and user reports suggest it works as advertised. All the iPhone physical buttons are protected, and an integrated screen protector covers the home button. A screen top protects the headphone jack, and a flip cover protects the dock connector. The screen protector also didn&#8217;t take away from the quality of the iPhone’s Retina display. The speakers are protected with Gore-Tex, designed to let sound pass through but prevent water from getting in.<br />
<a href="http://gigaom.com/apple/review-lifeproof-iphone-case-is-waterproof-without-big-trade-offs/perimeter_seal/" rel="attachment wp-att-455400"><img  title="perimeter_seal" src="http://gigaom2.files.wordpress.com/2011/12/perimeter_seal.jpg?w=604" alt=""   class="alignright size-full wp-image-455400" /></a><br />
I was unwilling to fully test the shock protection with my own current-use device, but  I did a few drop tests with already cracked iPhone screen components and the protection was impressive.</p>
<p>As a functional daily case it had some drawbacks for me. The dock port is tight, and the only cable that fit in my tests was the one my iPhone came with. If you have a lot of third-party sync/charge cables, you may want to think twice about this purchase. However, Apple&#8217;s own cables fit just fine, so this may not be a limiting factor.</p>
<p>The headphone jack is deeply recessed in the case, requiring an adapter (included with the case) to use most headphones. It&#8217;s annoying, but not a major problem since you can easily keep an adapter attached to your favorite pair of headphones. I lost the tiny screw top protector (which seals the headphone jack when not in use) multiple times. Fortunately, Lifeproof provides an extra protector in the box.</p>
<p><a href="http://gigaom.com/apple/review-lifeproof-iphone-case-is-waterproof-without-big-trade-offs/headphone_bung_x3/" rel="attachment wp-att-455403"><img  title="headphone_bung_x3" src="http://gigaom2.files.wordpress.com/2011/12/headphone_bung_x3.jpg?w=300&h=300" alt="" width="300" height="300" class="alignleft size-medium wp-image-455403" /></a></p>
<p>While the home button is easily accessible through the screen protector, I found other controls such as the volume and sleep buttons a bit difficult to use. It&#8217;s not a deal-breaker, but it is inconvenient.</p>
<p>Removal of the iPhone from this case was a breeze. I often had to remove it to work with my other iPhone-enabled devices. Typically, cases with high levels of protection require multiple steps to remove the iPhone, so the ease with which the Lifeproof comes on and off is a big plus.</p>
<p>Although callers did not notice a difference in sound quality during normal phone calls, they reported reverberation and feedback during speakerphone calls. I noticed the quality of the sound was a bit muffled, but I was told I received a faulty unit and the second one had improved sound. I also reviewed the instructional <a href="http://www.lifeproof.com/support_d/index.php">videos</a> Lifeproof had online about the case, and made sure it was seated properly. Be sure to watch those videos, because properly fitting the case to your device can make a big difference in sound quality.</p>
<p>Generally, I really liked this case and would recommend it to anyone who works in environments where water damage could become an issue, or for anyone who simply wants more protection without a lot of bulk and complication. The need to use an adapter for the speaker jack, as well as some third-party accessories was annoying, but the cost of those is still much cheaper than replacing a water-damaged phone. Overall, this is one of the best rugged cases out there, with the added benefit of extremely high water resistance.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=455398+review-lifeproof-iphone-case-is-waterproof-without-big-trade-offs&utm_content=calldrdave">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/07/mobile-q2-smartphone-growth-surges-ipads-rule-continues/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=455398+review-lifeproof-iphone-case-is-waterproof-without-big-trade-offs&utm_content=calldrdave">Mobile Q2: Smartphone growth surges; iPad&#8217;s rule&nbsp;continues</a></li><li><a href="http://pro.gigaom.com/2012/04/connected-consumer-q1-controversy-courtrooms-and-the-cloud/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=455398+review-lifeproof-iphone-case-is-waterproof-without-big-trade-offs&utm_content=calldrdave">Controversy, courtrooms and the cloud in&nbsp;Q1</a></li><li><a href="http://pro.gigaom.com/2012/04/mobile-q1-the-fight-for-spectrum-goes-to-washington-the-tablet-wars-continue/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=455398+review-lifeproof-iphone-case-is-waterproof-without-big-trade-offs&utm_content=calldrdave">A look back at mobile in&nbsp;Q1</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=455398&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>29</slash:comments>
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			<media:title type="html">LifeProofCase-Splash</media:title>
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			<media:title type="html">calldrdave</media:title>
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		<title>iPhone 5 cases hit AT&amp;T stores, suggest design changes</title>
		<link>http://gigaom.com/apple/iphone-5-cases-hit-att-stores-suggest-design-changes/</link>
		<comments>http://gigaom.com/apple/iphone-5-cases-hit-att-stores-suggest-design-changes/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 13:05:56 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[accessories]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[case]]></category>
		<category><![CDATA[iphone 5]]></category>
		<category><![CDATA[Redesign]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=413648</guid>
		<description><![CDATA[AT&#038;T retail stores are reportedly taking delivery of iPhone 5 cases a little early, according to a new report. New photos allegedly taken in an AT&#038;T store show cases that back up rumors of a tapered-back design, and a relocated mute switch.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=413648&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div id="attachment_413670" class="wp-caption alignright" style="width: 310px"><img  title="case-mate-iphone-5" src="http://gigaom2.files.wordpress.com/2011/09/case-mate-iphone-5.jpg?w=300&h=200" alt="" width="300" height="200" class="size-medium wp-image-413670" /><p class="wp-caption-text">Case Mate&#39;s iPhone 5 designs were live on their site briefly in September before the company pulled them.</p></div>
<p>AT&amp;T retail stores are reportedly taking delivery of iPhone 5 cases a little early, according to a new report. Photos obtained by <a href="http://www.macrumors.com/2011/09/29/iphone-5-silicone-sleeves-already-arriving-at-att-retail-stores/">MacRumors</a> show boxes of new cases allegedly delivered to one AT&amp;T store late Thursday. The cases feature a tapered back design and what appears to be a mute switch opening on the opposite side of the phone relatively to where it&#8217;s currently located.</p>
<p>A tapered back redesign is in keeping with some <a href="http://thisismynext.com/2011/09/15/iphone-5-pictured-case-mate-product-page/">other early case leaks we&#8217;ve seen</a> from Chinese accessory makers and other vendors, although separate rumors have suggested we&#8217;ll see a <a href="http://arstechnica.com/apple/news/2011/06/bloomberg-pegs-iphone-5-as-closely-resembling-iphone-4-sept-release.ars">new iPhone that closely resembles the previous generation</a>. One theory is that Apple will unveil two new models of iPhone on Tuesday during its special media event, one of which is a modest evolutionary upgrade of the iPhone 4 as a low-cost option, and the other a complete redesign.</p>
<p>The cases could be fake or based on an uninformed, just-in-case ordering decision on behalf of AT&amp;T or this store in particular. Some have pointed out that the packaging seems unrealistic, but AT&amp;T retail is known to repackage products from accessory-makers in generic packaging. And considering how close we are to the iPhone 5&#8242;s reveal &#8212; <a title="Apple announces Oct. 4 iPhone event" href="http://gigaom.com/apple/apple-announces-oct-4-iphone-event/">Apple is holding an iPhone launch event on Oct. 4</a> &#8211; it&#8217;s more likely that important partners like AT&amp;T would be privy to some knowledge of the next iPhone&#8217;s actual design.</p>
<p>Personally, I think we&#8217;ll see redesigned hardware, and the tapered look seems to be garnering the most support. For Apple to wait 16 months just to introduce a minor refresh would not go over well with consumers, as we&#8217;ve seen <a title="iPhone 5 could lure more than half of BlackBerry owners" href="http://gigaom.com/apple/iphone-5-could-lure-more-than-half-of-blackberry-owners/">from recent survey results</a>.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=413648+iphone-5-cases-hit-att-stores-suggest-design-changes&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/04/mobile-q1-the-fight-for-spectrum-goes-to-washington-the-tablet-wars-continue/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=413648+iphone-5-cases-hit-att-stores-suggest-design-changes&utm_content=etherin">A look back at mobile in&nbsp;Q1</a></li><li><a href="http://pro.gigaom.com/2012/04/the-promise-of-hyperlocal-opportunities-for-publishers-and-developers/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=413648+iphone-5-cases-hit-att-stores-suggest-design-changes&utm_content=etherin">Hyperlocal: opportunities for publishers and&nbsp;developers</a></li><li><a href="http://pro.gigaom.com/2012/02/defining-the-mobile-wallet-what-it-is-why-it-matters/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=413648+iphone-5-cases-hit-att-stores-suggest-design-changes&utm_content=etherin">Defining the mobile wallet: what it is, why it&nbsp;matters</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=413648&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Bamboo Blackbox is an Apple gadget case that can take its lumps</title>
		<link>http://gigaom.com/apple/bamboo-blackbox-is-an-apple-gadget-case-that-can-take-its-lumps/</link>
		<comments>http://gigaom.com/apple/bamboo-blackbox-is-an-apple-gadget-case-that-can-take-its-lumps/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 20:06:49 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@TheStreet]]></category>
		<category><![CDATA[accessories]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[case]]></category>
		<category><![CDATA[community funding]]></category>
		<category><![CDATA[computers]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[ipad 2]]></category>
		<category><![CDATA[ipad-accessories]]></category>
		<category><![CDATA[Kickstarter]]></category>
		<category><![CDATA[Macbook]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[MacBook Pro]]></category>
		<category><![CDATA[protection]]></category>
		<category><![CDATA[Safety]]></category>
		<category><![CDATA[security]]></category>
		<category><![CDATA[sleeve]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=393759</guid>
		<description><![CDATA[If you're looking for something a little more rugged than a standard sleeve, check out the Bamboo Blackbox Case on Kickstarter. It comes in iPad 2, MacBook Air and MacBook Pro flavors, and should protect your device from even serious jerks, jolts and dolts.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=393759&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://gigaom2.files.wordpress.com/2011/08/bamboo-case-ipad-macbook.jpg"><img  title="bamboo-case-ipad-macbook" src="http://gigaom2.files.wordpress.com/2011/08/bamboo-case-ipad-macbook.jpg?w=300&h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-393775" /></a>I just finished singing the praises of the <a title="Joli MacBook Air sleeve review: Luxury, meet luxury" href="http://gigaom.com/apple/joli-macbook-air-sleeve-review-luxury-meet-luxury/">Joli MacBook Air sleeve</a>, but if you&#8217;re looking for something a little more rugged, check out the <a href="http://www.kickstarter.com/projects/hydle/bamboo-blackbox-cases">Bamboo Blackbox Case on Kickstarter</a>. It comes in iPad 2, MacBook Air and MacBook Pro flavors, and should protect your device from even serious jerks, jolts and dolts.</p>
<p>The Blackbox Bamboo was originally designed based on creator Lance Atkins&#8217; experiences travelling with a MacBook Pro on an African backpack safari, during which time the neoprene sleeve he was using provided inadequate protection, resulting in a broken Mac. He created the first Blackbox Case out of oak in 2010 to provide a heartier alternative to traditional soft sleeves. Now, the company wants to expand their business and provide an entire, new line of cases made out of the more sustainable bamboo.</p>
<p><a href="http://gigaom2.files.wordpress.com/2011/08/ipad-bamboo-case.jpg"><img  title="ipad-bamboo-case" src="http://gigaom2.files.wordpress.com/2011/08/ipad-bamboo-case.jpg?w=300&h=200" alt="" width="300" height="200" class="alignleft size-medium wp-image-393773" /></a>The Blackbox Bamboo will come in a choice of two colors, either with a carbonized brown stain or in natural bamboo finish. It will also come in a variety of sizes, including one that fits the iPad 2 with or without the official Apple Smart Cover attached, one for both the 11 and 13-inch MacBook Air, and one each for 13, 15 and 17-inch MacBook Pro models. All varieties come with a leather strap with a snap closure for securing your device in the Blackbox Bamboo.</p>
<p>Kickstarter backers qualify for pre-orders starting at $79, which gets you the iPad 2 version, and range up from there depending on which model you&#8217;re interested in. It&#8217;s a pretty cool product that appeals to the outdoor adventurer in me, though I&#8217;m not sure I wear that mantle often enough to qualify. Anyone else&#8217;s fancy tickled by the Blackbox Bamboo? Be sure to check out the video below before you answer.<br />
<iframe src="http://www.kickstarter.com/projects/hydle/bamboo-blackbox-cases/widget/video.html" frameborder="0" width="480px" height="410px"></iframe></p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=393759+bamboo-blackbox-is-an-apple-gadget-case-that-can-take-its-lumps&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=393759+bamboo-blackbox-is-an-apple-gadget-case-that-can-take-its-lumps&utm_content=etherin">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2010/09/how-to-market-your-iphone-app-a-developers-guide/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=393759+bamboo-blackbox-is-an-apple-gadget-case-that-can-take-its-lumps&utm_content=etherin">How to Market Your iPhone App: A Developer&#8217;s&nbsp;Guide</a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=393759+bamboo-blackbox-is-an-apple-gadget-case-that-can-take-its-lumps&utm_content=etherin"></a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=393759&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Joli MacBook Air sleeve review: Luxury, meet luxury</title>
		<link>http://gigaom.com/apple/joli-macbook-air-sleeve-review-luxury-meet-luxury/</link>
		<comments>http://gigaom.com/apple/joli-macbook-air-sleeve-review-luxury-meet-luxury/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 18:39:43 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[accessories]]></category>
		<category><![CDATA[accessory]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[case]]></category>
		<category><![CDATA[joli]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[macbooks]]></category>
		<category><![CDATA[notebook]]></category>
		<category><![CDATA[protection]]></category>
		<category><![CDATA[sleeve]]></category>
		<category><![CDATA[ultraportable]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=393559</guid>
		<description><![CDATA[The MacBook Air is a very pretty piece of hardware. For that reason, I'm not too eager to hide it away in just any old sleeve. Can the hand-made leather Joli sleeve match the Air's sense of style while also providing it with protection?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=393559&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="macbookairjolisleeve" src="http://gigaom2.files.wordpress.com/2011/08/macbookairjolisleeve.jpg?w=300&h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-393659" />The MacBook Air is a very pretty piece of hardware. For that reason, I&#8217;m not too eager to hide it away in just any old sleeve. At the same time, I&#8217;m super-paranoid about leaving gadgets out exposed, and thus susceptible to rings from frosty glasses and scratches from a casually discarded set of keys. So basically, I need a sleeve that can match the Air&#8217;s sense of style while also providing it with protection.</p>
<p>The <a href="http://shop.jolioriginals.com/collections/macbook-air">Joli Originals MacBook Air sleeve</a> might just fit the bill. Joli makes hand-crafted leather sleeves for iPhones, iPads and the MacBook Air, and has recently made the jump from Etsy to its own Shopify-based e-commerce site to sell the Apple device accessories. Joli sent me a sample sleeve to test with my <a title="11.6-inch MacBook Air review: Petite powerhouse" href="http://gigaom.com/apple/11-6-inch-macbook-air-review-petite-powerhouse/">11.6-inch MacBook Air</a>. Here&#8217;s what I&#8217;ve found after nearly a week of use.</p>
<h2>All dressed up and everywhere to go</h2>
<p>Joli&#8217;s sleeves are hand-made in The Netherlands, using soft leather finished in Italy on the outside, and 100-percent wool felt for the interior. You can choose from a number of customization options, including four colors of leather and up to four colors of felt, depending on which color leather you choose. My test unit has a brown leather exterior and an orange interior, which makes for an attractive combination.</p>
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<p>As soon as you hold the sleeve in your hands, everything about it screams quality. It has a significant weight to it that makes it feel like it can offer a decent amount of protection from bumps and maybe even drops of small distances. The soft leather looks great (as does the stitching holding the two sides of the sleeve together) and feels even better on the hand. The fit is snug, which help makes the sleeve look even better when it&#8217;s actually holding the Air.</p>
<p>Despite its good looks and high-quality materials, the Joli surprisingly doesn&#8217;t feel like it needs to be coddled. In fact, it strikes me as the kind of leather product that might look better after a certain amount of stress from wear and tear. I&#8217;ve been throwing it in the backpack with various other items, and I think the cat&#8217;s taken to using it as an impromptu bed; so far, there doesn&#8217;t seem to be a mark on it.</p>
<h2>Fit and features</h2>
<p>Like I said, the fit is snug. In fact, it actually takes quite a bit of shimmying to get the Air into the sleeve to begin with. It does get better with use, and using two hands, it shouldn&#8217;t prove unduly stressful. Plus, the grip means you don&#8217;t have to worry about your Air sneaking its way back out in a moving bag.</p>
<p>The Joli is open-ended, so one side of your Mac will be exposed, although it is deep enough that the edge of the computer won&#8217;t stick out. The open edge actually proves quite useful if you want to charge your Air while it&#8217;s encased, which is something I found myself doing often. The lack of a zipper or flap also didn&#8217;t seem to negatively affect my Mac during the course of my use, although if you plan on using it regularly on a sandy beach, you might have cause for concern.</p>
<h2>Price and availability</h2>
<p>The Joli MacBook Air sleeve retails for €55, which works out to around $79 U.S. before tax and shipping. Considering that a basic neoprene sleeve will likely cost you around $40 at the Apple Store, it&#8217;s not a bad price for something that&#8217;s hand-made using premium leather. Joli sleeves are available right now, and <a href="http://shop.jolioriginals.com/pages/shipping">shipping estimates vary</a> based on where you&#8217;re located in the world.</p>
<h2>Verdict</h2>
<p>If you want something to house and protect your MacBook Air that&#8217;s as stylish as the Air itself, the Joli sleeve is a very good choice, especially if you&#8217;re looking for a unique case that you&#8217;re unlikely to see carried by others very often.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=393559+joli-macbook-air-sleeve-review-luxury-meet-luxury&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/09/how-to-market-your-iphone-app-a-developers-guide/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=393559+joli-macbook-air-sleeve-review-luxury-meet-luxury&utm_content=etherin">How to Market Your iPhone App: A Developer&#8217;s&nbsp;Guide</a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=393559+joli-macbook-air-sleeve-review-luxury-meet-luxury&utm_content=etherin"></a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=393559+joli-macbook-air-sleeve-review-luxury-meet-luxury&utm_content=etherin"></a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=393559&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Sleep with your iPhone? Now you can make it cuddly.</title>
		<link>http://gigaom.com/apple/sleep-with-your-iphone-now-you-can-make-it-cuddly/</link>
		<comments>http://gigaom.com/apple/sleep-with-your-iphone-now-you-can-make-it-cuddly/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 19:01:25 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[accessories]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[case]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod Touch]]></category>
		<category><![CDATA[Kickstarter]]></category>
		<category><![CDATA[plush]]></category>
		<category><![CDATA[toy]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=360271</guid>
		<description><![CDATA[This is Swoop, the "first mobile plush for your iPhone and iPod touch." Yes, it's funny, but we do sleep with our phones according to quite a few studies, and that's a really cute owl. Plus, he's good with kids and won't mess up the carpets.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=360271&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="swoop-owl" src="http://gigaom2.files.wordpress.com/2011/06/swoop-owl.jpg?w=604&h=453" alt="" width="604" height="453" class="aligncenter size-full wp-image-360303" />Oh Kickstarter, thank you very much for <a href="http://www.kickstarter.com/projects/jimmcgaw/swoop-the-owl-mobile-plush-for-iphone-and-ipod-tou">making this possible</a>. That thing you see in the image above is &#8220;the first mobile plush for iPhone and iPod touch.&#8221; It&#8217;s a stuffed owl called Swoop (because why not?), and you put your iPhone or iPod touch in a transparent and touch-friendly pouch in its gut, thus making it much more enjoyable to hug and cuddle your Apple mobile device.</p>
<p>The Swoop project is said to be &#8220;great for kids&#8221; on the product&#8217;s official website, but it might appeal to adults, too, since apparently a whole lot of us <a title="Sleepless? Then Stop Taking Your iPhone To Bed." href="http://gigaom.com/2011/05/23/report-mobile-workers-in-bed-with-smartphones/">sleep with our devices anyway</a>. This just means you can keep it even closer, and in fact even rest your face against it so that you never have to worry about missing a late-night email again.</p>
<p>Swoop isn&#8217;t a reality just yet. The project&#8217;s creators still have a ways to go before they meet their modest $7,500 goal. A $25 pledge on Kickstarter qualifies as a pre-order, so if you feel like the only thing your iPhone is missing is slightly softer edges, this might be the project for you.<br />
<iframe src="http://www.kickstarter.com/projects/jimmcgaw/swoop-the-owl-mobile-plush-for-iphone-and-ipod-tou/widget/video.html" frameborder="0" width="480px" height="410px"></iframe></p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=360271+sleep-with-your-iphone-now-you-can-make-it-cuddly&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/04/a-media-tablet-forecast-2011-2015/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=360271+sleep-with-your-iphone-now-you-can-make-it-cuddly&utm_content=etherin">A Media Tablet Forecast, 2011 &#8211;&nbsp;2015</a></li><li><a href="http://pro.gigaom.com/2011/04/a-global-mobile-handset-platforms-forecast-2011-2015/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=360271+sleep-with-your-iphone-now-you-can-make-it-cuddly&utm_content=etherin">A Global Mobile Handset Platform Forecast, 2011 &#8211;&nbsp;2015</a></li><li><a href="http://pro.gigaom.com/2011/03/the-future-of-workplaces/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=360271+sleep-with-your-iphone-now-you-can-make-it-cuddly&utm_content=etherin">The Future of&nbsp;Workplaces</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=360271&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>7</slash:comments>
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		<title>Protect Your iPhone 4 and Add Battery Life With A PowerSkin Case</title>
		<link>http://gigaom.com/apple/protect-your-iphone-4-and-add-battery-life-with-a-powerskin-case/</link>
		<comments>http://gigaom.com/apple/protect-your-iphone-4-and-add-battery-life-with-a-powerskin-case/#comments</comments>
		<pubDate>Mon, 16 May 2011 21:21:19 +0000</pubDate>
		<dc:creator>Charles Hamilton</dc:creator>
				<category><![CDATA[accessory]]></category>
		<category><![CDATA[case]]></category>
		<category><![CDATA[external battery]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPhone 4]]></category>
		<category><![CDATA[mobile power]]></category>
		<category><![CDATA[powerskin]]></category>
		<category><![CDATA[smartphone]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=345251</guid>
		<description><![CDATA[I've dropped enough phones over the years that I'm a big fan of "extreme cases" like the ones that Dave wrote about recently. But if you don't need quite as much protection, and want extra power, you might want to look into the PowerSkin case.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=345251&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve dropped enough phones over the years that I&#8217;m a big fan of <a href="http://gigaom.com/apple/an-extreme-case-iphone-4-rugged-protection-roundup/">&#8220;extreme cases&#8221; like the ones that Dave wrote about</a> a few days ago. But if you don&#8217;t need quite as much protection, and want extra power, you might want to look into the <a href="http://www.power-skin.com/battery-cases/ap2100/iphone4-powerskin.html">PowerSkin</a> case for the iPhone 4, which the manufacturer recently sent me to try out.</p>
<p><a href="http://gigaom2.files.wordpress.com/2011/05/01.jpg"><img  title="powerskin 01" src="http://gigaom2.files.wordpress.com/2011/05/01.jpg?w=244&h=300" alt="" width="244" height="300" class="alignright size-medium wp-image-345294" /></a>PowerSkin offers a protective flexible case made of 100 percent recycled silicone rubber, but it trades the internal hard plastic shell of extreme cases for an external battery. The outer case is similar to that of the Otterbox and Ballistic cases, but the PowerSkin case doesn&#8217;t include any covering for the screen; I recommend that you get a separate screen protector. The PowerSkin&#8217;s case also doesn&#8217;t overlaps the edge of the screen very much.</p>
<p>The added power is definitely nice, though. The manufacturer says that the 1500mAh battery can provide up to 480 hours of talk time and 350 hours on standby beyond the phone&#8217;s built-in capacity. The case allows for both charging and syncing with the provided cable. <a href="http://gigaom2.files.wordpress.com/2011/05/04.jpg"><img  title="powerskin 04" src="http://gigaom2.files.wordpress.com/2011/05/04.jpg?w=300&h=281" alt="" width="300" height="281" class="alignleft size-medium wp-image-345297" /></a>There are LEDs on the bottom of the case that show the battery&#8217;s status. Not surprisingly, charging time is increased because it&#8217;s necessary to charge both the phone itself and the external battery. The case charges the internal phone battery first, then the external battery, which makes sense if you don&#8217;t have time to give both batteries a full charge. But once both are charged, of course, you&#8217;ll have access to a lot more phone time.</p>
<p>Not surprisingly, the whole assemblage is thicker (0.77 inches) and heavier (around 3 oz.) than most cases, although it&#8217;s still pretty comfortable to hold and use.</p>
<p>If you need the extra battery capacity, and are willing to live with slightly less protection for your iPhone 4, the PowerSkin is worth looking into. Models for HTC, Samsung and Motorola phones are also available. At present, the manufacturer&#8217;s <a href="http://www.power-skin.com/where-to-buy.html">web store</a> is offline, but it is selling its products through a number online retailers; prices vary.</p>
<p>How do you protect and power your iPhone?</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=345251+protect-your-iphone-4-and-add-battery-life-with-a-powerskin-case&utm_content=hamiltonc">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/04/a-global-mobile-handset-platforms-forecast-2011-2015/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=345251+protect-your-iphone-4-and-add-battery-life-with-a-powerskin-case&utm_content=hamiltonc">A Global Mobile Handset Platform Forecast, 2011 &#8211;&nbsp;2015</a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=345251+protect-your-iphone-4-and-add-battery-life-with-a-powerskin-case&utm_content=hamiltonc"></a></li><li><a href="http://pro.gigaom.com/2011/04/a-media-tablet-forecast-2011-2015/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=345251+protect-your-iphone-4-and-add-battery-life-with-a-powerskin-case&utm_content=hamiltonc">A Media Tablet Forecast, 2011 &#8211;&nbsp;2015</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=345251&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>Review: Kensington KeyFolio Keyboard Case for iPad</title>
		<link>http://gigaom.com/apple/review-kensington-keyfolio-keyboard-case-for-ipad/</link>
		<comments>http://gigaom.com/apple/review-kensington-keyfolio-keyboard-case-for-ipad/#comments</comments>
		<pubDate>Thu, 28 Oct 2010 19:30:07 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[@NYT]]></category>
		<category><![CDATA[@SYN]]></category>
		<category><![CDATA[@TheStreet]]></category>
		<category><![CDATA[Hardware Reviews]]></category>
		<category><![CDATA[accessory]]></category>
		<category><![CDATA[Bluetooth]]></category>
		<category><![CDATA[case]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[keyboard]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=230883</guid>
		<description><![CDATA[I love the iPad, but I miss having a hardware keyboard at hand. You could carry around Apple's Bluetooth keyboard, but additional devices sort of defeats the purpose. The keyboard case seems like a good alternative. Does Kensington's KeyFolio live up to the hype?
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=230883&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I love the iPad, but I don’t always love not having a hardware keyboard at hand. You could carry around Apple’s Bluetooth keyboard, or another alternative, but adding additional devices and giving yourself more to carry around and keep track of sort of defeats the purpose.</p>
<p>That’s why I find the <a href="http://gigaom.com/apple/the-ipad-and-the-rise-of-the-keyboard-case/">concept of the keyboard case so appealing</a>. Build a Bluetooth keyboard into an iPad case and you have a single-package solution that keeps everything nicely organized on the go. At least, that’s how it works in theory. I was recently able to see if that theory would pan out with the new Kensington KeyFolio for iPad. I’ve been using the KeyFolio with my iPad for a little over a week now. During that time, I haven’t removed the iPad from the case once, so I feel confident I gave it a fair shake.</p>
<h3>Build and Design</h3>
<p><a href="http://gigaom2.files.wordpress.com/2010/10/keyfolio-large.png"><img title="keyfolio-large" src="http://gigaom2.files.wordpress.com/2010/10/keyfolio-large.png?w=604&h=604" alt="" width="604" height="604" class="aligncenter size-large wp-image-230957"></a>The Kensington KeyFolio presents a nice face. It looks good, and the fake leather is both animal-friendly and easy on the hands. Some padding means your iPad feels more secure, and the fit and a clever foldback tab ensures the iPad isn’t sliding out anytime soon.</p>
<p>My only problem with the case aspect of the KeyFolio is that my iPad doesn’t screen doesn’t sit in the window quite where it’s supposed to. The top of the screen is right to the edge of the window, while there’s extra room at the bottom, and the home button is almost right at the edge of the groove provided for it. It’s close enough that it works, but for the absolute perfectionist, it might be annoying.</p>
<p>The keyboard is the one we saw from an FCC filing towards the end of summer. In fact, the KeyFolio is the KeyCase rebadged by Kensington for the U.S. market. At least one other manufacturer is using the same keyboard part for sure, and Sena was supposed to, but has since removed the case from its list of offerings.</p>
<p>It’s around 90 percent the size of a full keyboard, like you’ll find on most netbooks. It has rubberized keys to prevent damage from spillage, and to prevent the keyboard itself from harming the iPad screen in any way. It’s a weird feeling, but it makes for quiet typing. I did find that once in a while I’d get double-presses because of how sensitive the keys were, though.</p>
<h3>Function</h3>
<p>Connecting the iPad to the keyboard is a breeze; just flick the hardware switch on the case to “on” and press the connect button. Go into your Bluetooth preferences in your iPad’s Settings, and pair the device there. You’ll have to type a code on the keyboard followed by “Enter,” but that’s it.</p>
<p>Once you’re paired, the keyboard should simply work. I say “should” because I encountered some hiccups. Sometimes, the keyboard would drop and regain the connection without warning, which would pop up the on-screen keyboard briefly. A manual on/off reset using the switch usually fixed this, though, and it may have been because I was testing iOS 4.2 on the iPad I was using. Either way, it wasn’t a big enough problem that it would cause me not to use the case.</p>
<p>You don’t have to manually turn off the keyboard unless you want it to not connect, since it sleeps after a period of disuse. Battery life is said to be around 100 days in standby mode, or 90 hours of actual usage. It takes around four or five hours to charge. I haven’t managed to burn through a charge yet, so I think the claims are pretty accurate.</p>
<p>The way the case folds for typing is perfect, in my opinion. It takes up very little space, and even provides a stable enough base that you can use it on your lap without an additional support surface. It only provides one viewing angle, but in my usage I felt no desire to adjust, no matter where I was using it.</p>
<h3>Highs</h3>
<p>I grew to love using the KeyFolio. I often use my iPad primarily as a chat client, and that became a lot more pleasant with a hardware keyboard. So did managing my email from the couch, and working with the device on the train and subway to get some serious work done.</p>
<p>Combined with Pages and even blogging sites in Safari, the KeyFolio is a road warrior’s best friend. It isn’t a new MacBook Air (and in fact, it might weigh more than one combined with the iPad), but it’s a lot cheaper even at $100.</p>
<h3>Lows</h3>
<p>There were the rare connection issues I mentioned, but there’s also the keyboard itself, which requires some getting used to. There’s no shift key on the right, and if you happen to use the apostrophe key a lot, which I apparently do, you have to train your fingers to look down below the period key. I actually picked up the trick pretty quickly, but it’s still a bit of a pain.</p>
<p>Finally, keeping your iPad in the case does take away a bit from its own design benefits. It’s heavier, and harder to use as a tablet. I found turning off the keyboard and folding it behind worked fine, but it still didn’t feel as good as using the iPad on its own. Also, you’re stuck with landscape mode when you’re using the keyboard, something which didn’t trouble me as much as I would’ve thought.</p>
<h3>Verdict</h3>
<p>The Kensington KeyFolio may seem a tad expensive at $99.99, but consider that most iPad folio cases cost around $50 on their own. That means you’re really only paying an extra $50 for the Bluetooth keyboard. Even Apple’s own will cost you $70. I recommend it, especially if you’re someone who likes to work with their iPad while travelling, or you just want your tablet to be even more of a laptop replacement. The KeyFolio isn’t yet available, but you can pre-order yours from <a href="http://us.kensington.com/html/17835.html">Kensington’s site</a>.</p>
<p><em>Disclosure: The Kensington KeyFolio tested was provided by the manufacturer for testing and review purposes.</em></p>
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<p><strong>Related content from GigaOM Pro (sub req’d):</strong></p>
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		<title>Video Review: Griffin Standle for iPad</title>
		<link>http://gigaom.com/apple/video-review-griffin-standle-for-ipad/</link>
		<comments>http://gigaom.com/apple/video-review-griffin-standle-for-ipad/#comments</comments>
		<pubDate>Fri, 08 Oct 2010 22:00:07 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@NYT]]></category>
		<category><![CDATA[@SYN]]></category>
		<category><![CDATA[CNN Mobile]]></category>
		<category><![CDATA[Hardware Reviews]]></category>
		<category><![CDATA[iPhone, iPod, iPad]]></category>
		<category><![CDATA[accessory]]></category>
		<category><![CDATA[case]]></category>
		<category><![CDATA[griffin]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[stand]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=53238</guid>
		<description><![CDATA[I've long been looking for a decent iPad case that can double as a stand. Enter the Griffin Standle: It's a stand; it's a handle; it's a case. But aside from clever naming, how does it stack up? Check out the video for my full review.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=174663&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I’ve long been looking for a decent iPad case that can double as a stand. Enter the Griffin Standle: It’s a stand; it’s a handle; it’s a case. But aside from clever naming, how does it stack up? Check out the video for my full review.</p>
<div class="video-player ooyala-video">			<p>
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		<title>Race to Launch Day: The Story of an iPad Case Maker</title>
		<link>http://gigaom.com/apple/race-to-launch-day-the-story-of-an-ipad-case-maker/</link>
		<comments>http://gigaom.com/apple/race-to-launch-day-the-story-of-an-ipad-case-maker/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 14:00:08 +0000</pubDate>
		<dc:creator>Christopher Ryan</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[iPhone, iPod, iPad]]></category>
		<category><![CDATA[Apple Store]]></category>
		<category><![CDATA[case]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[hard candy case]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[protection]]></category>
		<category><![CDATA[speck]]></category>
		<category><![CDATA[style]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=42601</guid>
		<description><![CDATA[Every major Apple product launch tends to follow a pattern that many of us have just accepted. Long lines, constrained supply and lack of accessories are all common for the launch day. But with the release of the iPad right around the corner, one company dared [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=174062&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="Hard Candy Cases" src="http://gigapple.files.wordpress.com/2010/03/hardcandylogo.jpg?w=300&h=100" alt="" width="300" height="100" class=" alignleft" /></p>
<p class="excerpt">Every major Apple product launch tends to follow a pattern that many of us have just accepted. Long lines, constrained supply and lack of accessories are all common for the launch day. But with the release of the iPad <a href="http://gigaom.com/apple/save-the-date-apples-ipad-launching-april-3/">right around the corner</a>, one company dared to follow Apple’s advice to the world. Instead of the frustrating experience of buying a new iPad and not being able to get a quality case for days or even weeks, <a href="http://www.hardcandycases.com">Hard Candy Cases</a> will be ready to deliver on day one &#8212; and all it took was just thinking different.</p>
<p>A visit to Hard Candy’s website quickly reveals that its iPad cases will ship this month, ahead of the launch for the device itself. Digging deeper, these cases are not just generic cases that happen to fit the general size of the iPad, but quality cases that snugly fit Apple’s multitouch wonder. So how did the company pull off quality products on such an amazing timeline? <span id="more-174062"></span></p>
<p><a href="http://www.hardcandycases.com/ipad-bubblesleeve.html"><img  title="Bubble Sleeve" src="http://gigapple.files.wordpress.com/2010/03/bubblesleeveopen1.png?w=300&h=283" alt="" width="300" height="283" class=" alignleft" /></a>It begins with the resolve of Tim Hickman, the CEO of <a href="http://www.hardcandycases.com">Hard Candy Cases</a> and founder of <a href="http://www.speckproducts.com">Speck Products</a>, another popular accessory manufacturer. In the traditional manufacturing process, Apple would release technical documents (or the manufacturer could measure the physical device itself) to provide precise measurements for manufacturers. The next step is the expensive and sometimes lengthy process of setting up the tooling equipment to produce cases. It’s easy to see why accuracy is important. As a result, its not until a period of time after the product is released that the bulk of cases begin to enter the market. Hickman’s solution was to engineer the cases in such a way that if the final device was a millimeter or so different than anticipated, specially designed bumpers inside the case could be adjusted to provide a snug fit. From a business perspective, Hard Candy Cases was able to start the tooling process weeks ago. From a consumer perspective, that means cases will be available sooner rather than later.</p>
<p>But Hickman didn’t stop there. In a move that is <a href="http://nymag.com/daily/intel/2010/02/steve_jobs_in_secret_new_york.html">strangely reminiscent of Steve Jobs himself</a>, a little over a month ago the CEO flew to China to persuade factory workers to work through the Chinese New Year and focus on manufacturing his product. After four weeks of sleepless nights, sheer madness and a fight to the finish, Hickman&#8217;s chartered 747 delivered 18,000 Bubble Hard Sleeve cases to the U.S. Another 7,000 will be delivered before the iPad’s launch on April 3.</p>
<p><a href="http://www.hardcandycases.com/ipad-streetskin.html"><img  title="iPad Street Skin" src="http://gigapple.files.wordpress.com/2010/03/streetskin.jpg?w=282&h=300" alt="" width="282" height="300" class=" alignleft" /></a>Hickman’s purpose behind this isn’t to simply be the first on the market for the sake of being first. With iPad pre-orders numbering in the <a href="http://news.cnet.com/8301-13579_3-20000746-37.html">hundreds of thousands</a>, the iPad opens the door for a huge market of third-party accessories and that can mean some serious profits. Hard Candy Cases, while a figurative new kid on the block, isn’t a stranger to this though. With revenue of $150,000 in its first month of operation, Hickman’s company has already captured the attention of the industry. With prominent exposure in the Apple Store and the resolve of its CEO, Hard Candy Cases is poised to provide some serious competition to other popular case manufacturers, like Belkin, Speck and Incase.</p>
<p>If you’ve already pre-ordered your iPad, check out some Hard Candy Cases’ products so your iPad will be protected from day one. If you’ve used any of their other products, let us know what you think!</p>
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