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Apple

Mark Zuckerberg saw Steve Jobs as a crucial advisor for building Facebook and its management team, according to an interview with Charlie Rose that will air later on Monday. Jobs is also quoted in his recent biography as saying that he “admire[d]” the Facebook founder. Read More »

Apple’s stock value didn’t plummet when Steve Jobs announced his departure as CEO, and the general public seems to share the market’s optimism. A new study found that positive sentiment from consumers regarding Apple reached an all-year high following Jobs’ announcement. Read More »

 
 

Apple Passes Google as Most Valuable Brand

Apple is now the most valuable brand in the world, according to a new report. Apple surpassed Google, ending that company’s four-year reign as the top brand, thanks to an 84-percent increase in value. The single most likely suspect for the change? Apple’s iPad. Read More »

Among my friends and family, I am The Apple Guy, a title which stemmed from a single computer purchase years ago. So how did a brand become so inextricably tied up in who I am as a person, and what are the consequences of that link? Read More »

A new survey by research firm Crowd Science brings bad news for BlackBerry maker RIM, and some good news for Apple. The company that comes out best of all, though, is Google, whose Android operating system seems poised to see some major growth … Read More »

Talk about biting someone else’s style. Not only is Microsoft trying to add some cool factor to its brand using celebrity influence, a game which Apple has long had in the bag, now it’s also opened its first official brick-and-mortar retail store, and it … Read More »

iPhone for Life

I’ll posture that not many of us know the anniversary of the date we purchased most of our cellular phones — at least not before the iPhone hit the streets. (And if you do remember, hopefully you remember other, important anniversaries, too!) But things changed on … Read More »

Greenpeace released the 12th edition of its Guide to Greener Electronics today (PDF), with Apple falling somewhere between tangerine and burnt orange. For those who take the rating seriously, Apple scored 4.7 out of 10, unchanged from last time, though the company slipped from 10th … Read More »

Yesterday I was reminded of a song I used to like in the mid 90s by McAlmont & Butler. I hadn’t thought of that track in years, but I figured I should get it. I opened iTunes, navigated to the Store, searched, bought and downloaded. From … Read More »

Apple Appears Green, May Be More Greenish-Brown

Consumers may be perceiving Apple as a more ecologically friendly company than they actually are, according to a new report by marketing research firm TDG. Results of a survey of randomly selected participants found that roughly 30% believed Apple was the most environmentally friendly tech … Read More »

Why this year’s iPhone launch was very un-Apple

I remember standing in line last year for the iPhone. It was a momentous occasion. There was excitement in the air and people just having a great time waiting for 6 PM when the iPhone went on sale. People were camped out in lawn chairs … Read More »

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