Apple’s filing with the U.S. District Court for Northern California argues that the modified use of Amazon’s product name threatens to negatively affect perception of Apple’s brand:

Amazon’s use is also likely to lessen the goodwill associated with Apple’s App Store service and Apple products designed to utilize Apple’s App Store service by associating Apple’s App Store service with the inferior qualities of Amazon’s service.

That’s some mighty fine trash talking on Apple’s part, but the company has to portray the effect of Amazon’s practices as blatantly negative in order to reinforce the legitimacy of its claim. But if the court agrees that Amazon’s decision to de-emphasize the “for Android” portion of the Amazon Appstore name, it may help strengthen its case.

Back in July, a judge ruled that while Apple hadn’t sufficiently established grounds to secure a preliminary injunction, Amazon’s argument that the mark was generic also didn’t fly. Accordingly, any move on Amazon’s part to close the perceived gap between the two probably won’t help Amazon’s case.

It’ll be interesting to see if this indirect volley is just the first attempt on Apple’s part to involve the Kindle Fire in its ongoing legal war against Android devices. Samsung, which is currently the hardware maker best-positioned to challenge Apple in smartphone and tablet sales, met with swift legal response from Apple, and is now facing patent infringement lawsuits in courts around the world. With the Kindle Fire doing well in its early days, might it not be Apple’s next target?

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The second  holiday occurrence is that App Store sales go through the roof during the holidays. For example, our studio’s first game, Arcade Solitaire: TriTowers, was selling an average of 30 copies a day. Through a combination of being featured by Apple and the holiday sales boom, we hit a high of over 1,000 sales during one day. That was a 3,300-percent increase in sales for a game that wasn’t even in the overall Top 100. This is consistent with this 2009 report from Flurry showing an overall 50-percent increase in app sales from November to December, and iPod touch app downloads spiking to a staggering 1,000-percent increase on Christmas day.

I caught up with some fellow iOS developers to get their take on their App Store strategy for the holidays.

TheAppleBlog: Thanks for joining me today for this virtual panel. To start, why don’t you all introduce yourselves?

Matt Rix: Hi, I’m Matt. I made the games Trainyard and Trainyard Express. You can reach me on my blog or on Twitter as @MattRix.

Gavin Bowman: I’m Gavin from RetroDreamer, and our most recent games are Sneezies and Linkoidz. My Twitter is @gavinbowman.

Owen Goss: Hi, I’m Owen Goss, and I’m the founder of Streaming Colour Studios. We made LandFormer and Monkeys in Space. My Twitter handle is @owengoss.

TAB: How do the holidays affect your development plans, if at all?

Matt: The holidays are a really important time on the App Store, so I’m working hard to get an update for Trainyard out before Christmas. I haven’t released an update in a while, and it helps that Christmas is a nice, solid deadline to try to hit!

Owen: Historically, Christmas Day has been my biggest sales day of the year on the App Store. If I’ve got a game that will be nearing completion any time close to Christmas, it’s definitely a deadline I would push myself to meet. This also applies to major updates planned for my apps. Because the App Store ranks are frozen over the holidays, it would be nice to be ranked as high as possible when the freeze happens.

Gavin: [They don't affect our plans] with any real intensity. We’ve tried in the past [to get something ready for the holidays], and if there’s a relatable app where the timing is right and the price could drop a little, we would probably do it again. It’s hard to stand out at the holidays though; everything is on sale.

TAB: Do you use holiday sales to attract attention or create buzz? Why or why not?

Matt: I’m having a holiday sale for Trainyard, but I think it’ll be tough this year, because every single app seems to be going on sale. At the end of the day, having a sale gives you something to talk about, so it’s still a great thing to do as long as you have a way to get the message out.

Gavin: If you have a visible app, putting out a holiday-specific update or version seems to work out well in some cases. Maybe run a contest or something, but it’s tough to get any attention for anything at this time of the year.

Owen: I haven’t, no. The Black Friday sales in the U.S. and the Christmas sales see hundreds of developers discounting their apps. It seems to me you’d be fighting for a small part of a large pie. However, the flip side of that is that lots of users will be looking for sales those days, so if you can get the press, the potential is there to have a good day or weekend. One of the great things about the App Store is that you’re free to change your price at will, so anyone can test assumptions about these kinds of sales themselves.

TAB: If not sales, are there other types of promotions you’d use?

Matt: I plan to send a message out to all the Trainyard players right around Christmas time to drum up some support.

Owen: I’ve attempted contests in the past without a lot of success, but a holiday contest might have some potential. I also have a game, LandFormer, that has in-game themes available for purchase. I’ve considered releasing holiday themes, but haven’t tried that yet. Cross-promotion with other apps is something that tends to work quite well at any time of the year. And of course, there are advertising buys, but I’ve found you don’t have a lot of success with small ad buys.

Gavin: We just try to keep in mind what holidays might be happening when our next game launches.

TAB: Have you, or would you ever develop a holiday-specific app?  Why or why not?

Gavin: We’ve done it twice on purpose and once by accident. It didn’t really pay off any of those times, but the holiday-themed version of our existing game was the best outcome of the three. Last year, we tried making a free holiday game. I wouldn’t do that again; the window of interest was too short to build up a customer base. You need to sell so many copies — or get so many active free downloads — to break even on any game, and it’s even harder to do in the small window you have around a holiday. It really depends on your existing setup, how fast you can turn around the game, how much it’s going to cost you, how easily you can communicate the new product to your existing customers, and what your quality standards are. I’ve no doubt holiday apps will work out very well for some developers.

Matt: I wouldn’t ever make a brand new app just for Christmas. The time frame is too short, and the Christmas app market seems highly over-saturated. That being said, I would definitely consider making “Trainyard: Christmas Edition” next year, as long as I can figure out a way to do it in only a couple of weeks of work.

Owen: I haven’t in the past, and I don’t think I would in the future. The problem with a holiday-specific app is that it has a narrow window of desirability. The only way I would consider it would be releasing a holiday-themed version of one of my other games. In that case, the cost vs. benefit might work out.

TAB: Do you find it harder to compete with bigger corporations’ app releases during the holiday rush?  If so, would you wait it out and release after the holidays are over?

Matt: If I had a potential top-100 game ready to come out, I think I’d consider delaying the release until after Christmas, just because so many things are going to be released at the same time. I think sites like TouchArcade are going to be drowning in new releases, sales, and “Christmas versions.” There’s going to be a lot of noise, and it’ll be very hard for a completely new product to get noticed.

Gavin: Absolutely. If it’s not the releases, it’s the sales. And if it’s not the competition, there’s all the freezing and quirkiness of the App Store around that time of year. You can win big if your timing is right, but I think I remember seeing some friends lose out big time on some major releases around the holidays last year. If I had a game scheduled to launch in December, I would be very tempted to hold it until next year.

Owen: As an indie developer, it’s hard to think about large corporations’ games as competition. I’m making different kinds of games from them. In terms of players’ limited spending amount and the number of games released this time of year, yes, it can be intimidating. I think it also depends on the kind of app you’re releasing. If you’re relying on a large number of review sites to write about your app or game, it’s going to be tough to get write-ups this time of year. However, if you’ve got other marketing channels you’re relying on, the potential upside of releasing before Christmas could be great.

TAB: Thanks again gentlemen for taking the time to join me for this virtual panel. Good luck with your holiday app sales!

Ken Seto is the founder of Endloop Studios, which develops iPhone and iPad apps. He can be reached on Twitter as @kenseto and on his blog. Disclosure: Ken owns stock in Apple Inc.

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DataMan tracks all data usage (Wi-Fi and 3G) and calculates how much you can use per day and per week to stay within your data plan. It also informs you, via push notifications, whether your current usage is within or beyond your daily and weekly budget. DataMan can even run in the background and geotag data usage. You can then see exactly when and where you use the most data on a map.

I learned the value of a tool like DataMan last month when my wife somehow switched off Wi-Fi on her iPhone (which only has a 200mb plan). Suddenly, she’d used 90 percent of her data plan with most of the billing period to go. With DataMan, we wouldn’t have been caught by surprise.

I now set the app to alert me on heavy usage days. I don’t worry that I’ll hit my 2GB limit, but I still appreciate the ability to know where the data is going and where I was when I used it. Being able to see the pinpoints on a map, connected by time of usage, allows me to literally track where I was going throughout the day. Between battery drain concerns, though, and the big-brother feel of the geo-location, some users may wish to disable this feature — something that’s now possible in version 3.

DataMan could come in handy for developers looking to study usage trends on test devices. For those who’ve mysteriously exceeded their data allowances and been dinged by AT&T, the $1.99 price of DataMan is well worth knowing exactly how and why. 

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The Next Web has been running a series of articles that detail how corrupt app developers have been using what they describe as “app farms” to hack into users accounts and purchase their own apps. Since originally posting the article, the first developer mentioned, “Thuat Nguyen,” has been removed from the app store, but The Next Web is reporting several other suspiciously successful developers who may be running the same kind of scam. Several users are reporting unauthorized iTunes purchases in the comments.

[inline-ad align="right"]Alexandru Brie first reported on his blog how his app (Self Help Classics) had lost its position in the top 20 in the books category to a group of “badly coded Vietnamese manga apps.” All but one without reviews, and all by the same developer, Thuat Nguyen. After being in touch with the app store team, and hearing from Phil Schiller himself that Apple was looking into the problem, Alexandru posted an update to his original story that highlighted several other suspicious developers in the top 200 apps in the books category.

In contrast, Arnold Kim wrote on MacRumors that the issue of hacked iTunes accounts is not new, and points to a running thread they’ve had open since January 2008. Kim notes that the Books category is one of the smallest, representing a tiny amount of sales compared to the millions of iTunes accounts.

Right now, there are a lot of unknowns, and some good reasons to be suspicious of how widespread the problem really is. We don’t know if the code of the app store has truly been hacked, or if the crooked developers have been using password guessing and targeting users with weak passwords. If the app store really has been “hacked,” then the strength of your password won’t matter, but I think this is unlikely. A brute force password-guessing attack goes after the weakest link: the users.

No matter how widespread the problem is, Apple should be taking it seriously. It is apparent that there are still holes in the curated “walled garden” and that the overall problem of the app store, the approval process, is still broken. How can these crooked, worthless apps get in, when some truly useful apps do not?

Post in the comments if you’ve seen any unauthorized charges on your iTunes account.

Once upon a time, iTunes did exactly what it sounded like it should do: play music. It was the digital jukebox for your mac, Rip, Mix, Burn, remember that?

Looking at the sidebar in iTunes now, I’ve got Music, Movies, TV Shows, Podcasts, iTunes U, Audiobooks, Applications, and Radio, and that’s just the main library. Next is the iTunes Store and a “Purchased” smart list, the Genius feature, iTunes DJ and (finally) my custom Smart Playlists. That’s a lot to pack into one application, especially considering that many of the features have nothing to do with each other. There are very few times when I’m wanting to watch a movie that I care to look through my music collection. Music and video are two different functions, and in my opinion, deserve two different apps.

Actually, I’d like to see Apple release an entire “iApps Suite,” separating out audio, video, and applications. Strip Movies and TV Shows out of iTunes and integrate them into a new “iVideo” app, or something similarly named. Hide the video content from the iTunes store in iTunes and create a link for an iVideo store inside the new video app.

Similarly, I’d like to see Apple break out the App Store into it’s own dedicated application. Leave the functionality exactly as it is now and simply move it into its own app. There are many times that I’ve got iTunes open, most of the time just to listen to music, and have no interest whatsoever in my collection of apps.

Maybe my desire for Apple to break apart iTunes is because of my background in Unix, and the Unix philosophy for writing applications that “do one thing, and do it very well.” Or, maybe it’s because the direction iTunes has taken doesn’t seem very “Mac like.” Take the bundled applications for example. Mail, iCal, and Address Book are very often lumped together in the same app. Thunderbird (with the lightning extension) does this, as do Outlook and Lotus Notes. Apple sees sending and receiving mail, calendaring, and storing information about contacts as three separate functions, and wrote three separate apps to handle it. The iLife suite is another great example of separating applications that do different things. iPhoto ties into iWeb, Garageband, iMovie, and iDVD, but they are still separate apps for separate purposes.

I thought for a while that audio, video, and apps were all lumped together in iTunes to make it easier to sync to iPods and iPhones. But, iCal, Address Book, and iPhoto have no problem syncing their data. iPhoto will, by default, open when you plug-in an iPod touch or an iPhone, but Address Book and iCal sync silently, if configured to do so in iTunes. If iTunes were to be separated into different apps, perhaps the iSync utilities role could be expanded to handle what is synced where. That almost sounds like the job of a system preference to me.

Now I think that the three functions of iTunes are tied together because of the iTunes store. Since Apple used the same distribution model that had been successful with music for movies and TV shows, adding the functionality to iTunes and the iTunes Store offered the path of least resistance. Similarly, when it needed to build another store for applications, Apple built it on top of what was already successful.

I don’t see Apple changing directions with iTunes any time soon. If it were to create three apps out of the one iTunes, it would have to create them for Windows as well. I don’t have access to the source code, but knowing what I do about programming and development, I can’t imagine that would be an easy task. Perhaps this is a third-party opportunity for some ambitious indie devs out there? Or, maybe, just maybe, if we get the right people’s attention, a conversation might start that leads to some real change.

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Since last year, Apple has allowed all iPhone developers to request 50 promotional codes for their application when first added to the App Store, a policy that makes it easy to offer free applications for trial, review or a competition. It allows easier initial promotion of an app, removing the need for a more complicated process of ad-hoc distribution or offering iTunes gift cards.

A few weeks ago, Apple stopped offering promotional codes to developers of applications rated 17+. This decision sparked controversy, with developers angry that they were no longer able to easily offer promotional copies of their software to reviewers.

The change was particularly difficult to stomach for many developers due to the already ambiguous interpretation of the 17+ rating. According to Apple, the guidelines for this rating category are as follows:

Applications in this category may also contain frequent and intense offensive language; frequent and intense cartoon, fantasy or realistic violence; and frequent and intense mature, horror, and suggestive themes; plus sexual content, nudity, alcohol, tobacco, and drugs which may not be suitable for children under the age of 17.

Although the statement seems fairly definitive, in practice, various other applications are being awarded a 17+ rating. For instance, any app that offers access to the Internet also falls into the 17+ category as it could be used to access objectionable content.

Developer Response

Various news agencies picked up on the change, putting pressure on Apple to re-consider its decision. It seems that Apple has responded and, unusually, reversed the change in policy to now offer promo codes regardless of age rating. The Unofficial Apple Weblog is reporting that various developers have this functionality re-enabled, though no official comment has been made by Apple.

Light at the End of the Tunnel?

To date, the approval and rating system for the App Store has remained somewhat of a mysterious frustration for many developers. Although it is understandably difficult to operate a consistent process across the thousands of applications submitted, developers have voiced frustration at the lack of dialogue with and information coming from Apple.

As John Gruber eloquently expressed:

I can imagine that for the developer on the other end the experience must be like that of speaking to a wall. A monolith.

While no official comment has been made by the company, this turnaround — seemingly in response to developer criticism — could mark the beginning of an improved back-and-forth process. It will be interesting to see whether, as the App Store grows, developers and technology publications find their voice valued by Apple to a greater degree.

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Email + Calendar

Microsoft Exchange ActiveSync

Although this doesn’t fall into the standard “app” category, having this collaboration toolset is fundamental to most users within medium to large enterprises. In the iPhone 2.0 release, Apple added Exchange ActiveSync support, giving every user access to both their corporate email and calendar.

Unfortunately, a limitation of this support is that you can only accept meeting invitations; you cannot send them. Compared to the native Exchange support on Windows Mobile, BlackBerry Enterprise Server or Motorola’s Good Mobile Messaging, this is an oversight on Apple’s part.

For users in environments without Microsoft Exchange, other third-party Mac software vendors have stepped in to provide alternate ways to support ActiveSync. These include Communigate, Notify Technology and Google.

Customer Relationship Management (CRM)

Having your customer data with you when you’re away from the office is pretty important. Thankfully, the major vendors in the CRM space have provided apps to connect to your corporate data.

Salesforce Mobile (free, but requires a Salesforce license)

Salesforce.com recently released the 3.0.1 version of their Salesforce Mobile application. If you have a Mobile User License, you can view/edit all of your Salesforce.com data.

Oracle CRM On-Demand (free, but requires an Oracle license)

The team at Oracle released five applications for connecting with their on-demand CRM product.

• Business Approvals for Managers
• Business Approvals for Sales Managers
• Business Indicators
• Mobile Sales Assistant
• Mobile Sales Forecast

Daylite Touch ($49.99/year per user)

The team at Marketcircle released this app last week. For more information about Daylite Touch, please read my First Look article.

Search2GO for Salesforce CRM ($9.99)

The Search2GO app enables Salesforce.com users to search for leads, contacts, accounts and so-called “opportunities” within their account. The cool feature of Search2G0 is that users can access their Salesforce.com data without the additional Salesforce.com mobile license. There’s also a Lite (free) version that provides read-only searching.

Expense Management

Another important tool for business travel is being able to maintain your expenses. Here are some great choices.

Expense2Go for Salesforce (free)

Expense2GO lets folks manage their business expenses and synchronize the data with the online expense management application in Salesforce.

XpensTracker (7.99)

In terms of popularity, Silverware Software’s XpenseTracker is at the top of the iTunes Business Apps list for expense management. It’s rich feature set, combined with its pleasant UI, provides a complete solution for the corporate traveler.

Others in the category: iXpenseIt ($4.99) and iXpenseIt Lite (free).

File Management & Manipulation

As a corporate user, having your files with you is critical. Plus, being able to have PDFs of your boarding passes and itineraries is just plain helpful when you don’t always have access to a printer.

MobileFiles Pro ($9.99)

The folks at QuickOffice built MobileFiles Pro for the true mobile professional. This application makes it very easy to add your files to the iPhone via a simple web browser interface. You can read many different file types (Microsoft Office, iWork 08, PDF) as well as create/edit Microsoft Excel 2003 files (.xls) right within the application. Further, if you use MobileMe, you can access your iDisk files as well.

Documents-To-Go (price unknown)

Dataviz is the file management king of the SmartPhone world. They are currently at work on their version for the iPhone. Dataviz expects their iPhone version to ship sometime in the second quarter of 2009.

Others in the category: ReaddleDocs, Air Sharing and DataCase.

Task Management

For corporate users, having your tasks with you on the road and being able to update/sync with them back at the office is crucial to “Getting Things Done.”

One item of note: If you use Microsoft Entourage, you’ll have to wait for the new update that supports Exchange Web Services to have Notes and Tasks synchronization capabilities.

iMExchange ($7.99)

iMExchange enables you to sync your Outlook Notes, Tasks and Categories to your iPhone. It works with both Exchange Server 2003 (SP1) and 2007.

Others in the category: Keynotes and Key Tasks

Itinerary Management

If you’re on the road, the best way to keep track of the flight and travel information on your iPhone is by using one of the following apps.

FlightTrack Pro ($9.99)

Using this app, as long as you have a TripIt account, you can synchronize your flight itinerary. FlightTrack Pro lets you see where planes are in-flight (only if you’re tracking other flights, as you can’t check your own flight status in-flight), and it has a fantastic UI.

TravelTracker ($9.99)

TravelTracker uses more of the TripIt API to sync not just your flight information, but your notes and itineraries, including hotel and car reservations. Although this is more expensive, it’s also a more comprehensive application.

Others in the category: FlightTrack and Flight Status

Virtual Meetings

Cisco WebEx Meeting Center (free)

Using the WebEx Meeting Center App, you can easily join an online/virtual meeting. The app sizes the information appropriately for the iPhone screen so you can view the meeting data accurately. The bonus to this application is that it’s free to join meetings. If you want to schedule meetings, you will need an iPhone-enabled WebEx account.

Conclusion

I’m sure that I haven’t included every potential corporate application available in the App Store. However, the purpose of this article is to expose you to which apps will best help you as a corporate user of the iPhone. Please comment below and provide additional suggestions/recommendations of apps you think are best for use within the Enterprise.

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Like the majority of Apple products and solutions, Apple’s App Store is sleek in its presentation to the consumer. However, one of the less polished aspects is the developer back end, iTunes Connect. Don’t get me wrong, this is functional, but it’s not targeted at the consumer market and as such it just does the necessary job without any of the usual Apple polish.

While you can get email notification of the availability of official monthly reports, it is up to you to open your browser and log into the web page. There you can view and download daily, weekly and monthly sales reports by using a basic user interface that lets you manually select one file (raw text data files) at a time to download. You can then take this raw data and do any fancy data analysis that you require with software such as Excel or Numbers.

Thus a new market has been created for applications to assist businesses in taking control of their App Store reporting. As a lone independent App Store developer I wanted to find such an application that would provide a ‘one-stop’ place to enable me to appraise the performance of my applications.

AppViz, by ideaswarm, is just such an application. To get the best appreciation of what it has to offer, a glance at the Dashboard tab presented on launch tells the story.

The Dashboard gives you an excellent summary of your state of play, enabling you to quickly see totals, charts and trends on sales, revenue, upgrades and downloads for one or all of your applications. After installing AppViz you simply provide it with your iTunes Connect username and password and it can do the rest. When you want to see the latest stats, you just fire AppViz up, tap Command-i and it will go off and find any new sales reports for all your applications. You can also import any reports you have already saved to disk directly from file if you have them.

The Dashboard provides a great summary, but if you would really like to dig down to specific data, the Graphs tab gives you the power to do so, allowing graphing Sales or Geography (with a map and pie chart), Revenue, Downloads and Upgrades by any date range and country.

To see the original, individual Apple-provided reports all nicely presented in a grid that can be sorted, the Reports tab gives you an easy user interface to access it all. If you do want to do your own manipulation of the raw data, AppViz has an Export function to write these original reports out as a file for loading into a spreadsheet.

Finally, AppViz can download App Store reviews from all iTunes stores. This lets you easily stay on top of your App’s user feedback. If a user edits their review, AppViz will update it accordingly, too. Being able to sort the reviews by the date that they were downloaded just makes it too easy to see what’s new at a glance.

AppViz is $29.95 and a free, 30-day trial is available. I’m currently halfway through my trial and have been extremely impressed by the functional utility provided, as it’s letting me focus my time on more enjoyable things. In the 15 days that I’ve trailed so far, AppViz has had two updates (provided by way of the standard Check For Updates menu option) and is in rapid development, taking note of comments from existing customers. I’m looking forward to seeing what other great timesaving functionality will be included in the future.

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AppTheater is a new site with an interesting concept — provide videos of iPhone/iPod touch applications allowing you to thoroughly preview before you buy. Hundreds of videos are already available, and the site has a respectably wide coverage of most popular App Store games.

The creators of the site provide a little more background about the idea for the site:

How many times have you bought an app on the App Store only to regret it? AppTheater is the premiere video sharing site devoted to iPhone and iPod Touch games. We’re here to promote games and save you money — preview games before you buy them.

How Does the Site Work?

In a very similar way to YouTube, you’re able to browse videos by application category, tag, or through a search facility. Clicking on “Channels” will show all the various categories of application — at present, almost all the videos featured are games, with very few (if any) in other categories such as finance, travel and sports.

This isn’t necessarily a problem, as games are certainly the most difficult apps to appreciate without a video demo — it’s fairly obvious from screenshots how a currency converter or weather application will function when purchased. Links to various apps are included from within the interface, taking you directly to the App Store.

The more you dig down into the site, the less populated and ‘busy’ it would appear to be, with only a few members in various categories. Hopefully this will change as popularity grows and additional applications and filmed and uploaded. As with any socially orientated site, as the user base increases it will have a great deal more value.

I’ll be interested to see how AppTheater expands, and whether it becomes a useful tool for researching iPhone/iPod touch apps before purchase.

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It’s that magical moment every week, when we all come together to find out what’s been happening in the App Store.

As the TheAppleBlog raced through the past seven days, like an angry rhinoceros in a flak-jacket, we’ve gathered the best news from the jungle of fact, infused this information with our own vital opinion, and hurled it back at you.

The big news this week was that rockstar-cum-demi-god Apple CEO Steve Jobs dismounted from his golden pony, deciding to take some time to focus on his health issues. Stepping in as acting CEO whilst Jobs recuperates will be a gentleman named Tim Cook.

As the Internets rang out with thousands of voices asking who Tim Cook is, TheAppleBlog stepped forward and boldly proclaimed, “We’ll tell you who Tim Cook is and, furthermore, we’ll tell you why he’s fit to stand at the helm of Apple.”

Plus, while the aforementioned was going down on the Cupertino Campus, elsewhere, Dan Lyons (aka Fake Steve Jobs), appeared live on CNBC and managed to rile the folks at the channel.

Meanwhile, over at the App Store this week, I’ve been looking at Mother Camp, QuadCamera and BoomBox.

Mother Camp ($2.99)
If you’re involved with the kind of projects than need project managers, and those project managers are somewhat web-savvy, who pride themselves on their organizational skills and encourage clear-lines of communication, you’ll no-doubt have come across Basecamp — an awesome tool for collaboration, asset-management and project planning. Mother Camp brings several core-features of Basecamp to your team’s iPhones and it’s so low-priced that it won’t impact on your project budget.

QuadCamera ($1.99)
The iPhone camera is dire. You know it, I know it, we both know I’ve whinged about it enough. However, there are tools that, while they won’t replace even the cheapest point ‘n shoot, will bring that vital injection of fun to your grainy iPhone camera. Lomography geeks may be pleased to note that QuadCamera effectively replicates the ActionSampler camera, capturing a moment by taking four pictures in quick succession.

BoomBox (free)
There are those moments when you’re sat in a bar, chatting with a few friends and, suddenly, you get the urge: to make this occasion even more perfect everybody absolutely must listen to the classic live recording of This Must Be The Place (Naive Melody) by Talking Heads. First get everyone in the bar to be quiet, then activate BoomBox — an app that lets you find and stream just about any tune you can think of, powered by Blip.fm — find the track and gather round as you all groove to the music drifting from your iPhone’s tinny speakers. Another perfect moment.

That’s all for this week, I’ll be back next Saturday with more App Store picks and musings. In the meantime, drop by the comments and let me know which apps you’ve been looking at.

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• Transient Apps: The Consumer Influence on Enterprise Mobility, Part 2