<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:go='http://ns.gigaom.com/'
xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>GigaOM &#187; Apple</title>
	<atom:link href="http://gigaom.com/apple/tag/apple-university/feed/" rel="self" type="application/rss+xml" />
	<link>http://gigaom.com</link>
	<description></description>
	<lastBuildDate>Fri, 10 Feb 2012 13:55:16 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='gigaom.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://0.gravatar.com/blavatar/0db8f6557d022075dbbf010c54d46d93?s=96&#038;d=http%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.png</url>
		<title>GigaOM &#187; Apple</title>
		<link>http://gigaom.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://gigaom.com/osd.xml" title="GigaOM" />
	<atom:link rel='hub' href='http://gigaom.com/?pushpress=hub'/>
		<item>
		<title>Apple U: Education or Indoctrination?</title>
		<link>http://gigaom.com/apple/apple-u-education-or-indoctrination/</link>
		<comments>http://gigaom.com/apple/apple-u-education-or-indoctrination/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 15:48:52 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[tablet pc]]></category>
		<category><![CDATA[apple university]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[training]]></category>
		<category><![CDATA[yale]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=8187</guid>
		<description><![CDATA[Wednesday saw an interesting development in the academic world when Yale&#8217;s Dean of the School of Management announced he was departing for greener orchards. Specifically, Joel Podolny will be helping start Apple University, with a target time frame of early 2009. Don&#8217;t get your application package [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=171828&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="appleed" src="http://gigapple.files.wordpress.com/2008/10/appleed.jpg?w=210&#038;h=154" alt="" width="210" height="154" class=" alignleft" /></p>
<p class="excerpt">Wednesday saw an interesting development in the academic world when Yale&#8217;s Dean of the School of Management announced he was departing for greener orchards. Specifically, Joel Podolny will be helping start <a href="http://online.wsj.com/article/SB122470518133359437.html">Apple University</a>, with a target time frame of early 2009.</p>
<p>Don&#8217;t get your application package together just yet, as the nature of what exactly is meant by &#8220;university&#8221; in this case remains unclear. Neither Apple nor Podolny are disclosing details of his engagement for the time being, in a typical move by the notoriously tight-lipped Cupertino.</p>
<p>There are a number of possibilities as to the nature of Apple U, ranging from the fantastic to the mundane. Let&#8217;s look at some of the ideas floating around  and see if we can&#8217;t drill down to some likely theories.<br />
<span id="more-171828"></span><br />
First there&#8217;s the possibility that the &#8220;educational initiatives&#8221; mentioned in Yale University President Richard C. Levin&#8217;s <a href="http://mba.yale.edu/news_events/CMS/Articles/6644.shtml" target="_self">letter</a> announcing the departure do not indicate something so grand as an actual school. Apple University could refer simply to Apple&#8217;s University marketing and sales programs, i.e. Apple (for the) University. If we&#8217;d heard the term &#8220;Apple Enterprise,&#8221; for instance, there&#8217;d be no confusion. Higher education market share for the computer company may be high, but their representation, in terms of being the platform of choice for the <em>institution itself </em>(i.e. faculty and administration), is still an area with plenty of growth opportunity.</p>
<p>Then there&#8217;s your pie-in-the-sky speculation, like the idea that Apple could be starting their own educational institution. This possibility actually has some legs, considering similar programs started up by other companies, like McDonald&#8217;s own <a href="http://en.wikipedia.org/wiki/Hamburger_University">Hamburger University</a>, as Gizmodo <a href="http://gizmodo.com/5067520/apple-university-like-hamburger-u-but-with-ipods" target="_self">points out</a>. Animation Studio, Pixar, boasts a similar program, providing a template within easy reach of Steve Jobs, who sits on the company&#8217;s board of directors. Add to this the fact that Podolny is leaving <em>Yale</em>, not Scranton Community College, and it actually seems like not that bad of a bet. To add even more fuel to the fire, recall that only a few scant weeks ago Apple began a <a href="http://gigaom.com/apple/logo-wars-continue-over-apples-forbidden-fruit/" target="_self">legal dispute</a> with a Victoria, B.C.-based school over logo trademark infringement. The school&#8217;s main argument against the complaint was that it was an educational institution and consumer confusion was therefore impossible. In retrospect, this could&#8217;ve been a preemptive strike on Apple&#8217;s part.</p>
<p>An Apple school could vary in purpose. It might be an internal-only, staff/management training and indoctrination program, like the rigorous process of becoming a Subway Sandwich Artist. It might also be an attempt to get a piece of the burgeoning <a href="http://developer.apple.com/iphone/program/university.html" target="_self">developer education</a> market, which would help continue to expand the growing pool of applications available on OS X and the iPhone platform. Were it a distance education program, Apple could truly jump-start their uptake in business and commercial use, since accreditation and certification would be far more accessible to a much broader audience.</p>
<p>For now, though, we&#8217;ll just have to wait and see what Apple has in store for us in the Winter semester. I don&#8217;t know about you, but I&#8217;m requesting an copy of my official college transcripts and some recommendation letters from former profs, just in case.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171828+apple-u-education-or-indoctrination&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171828+apple-u-education-or-indoctrination&utm_content=etherin">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171828+apple-u-education-or-indoctrination&utm_content=etherin">The Near-Term Evolution of Social&nbsp;Commerce</a></li><li><a href="http://pro.gigaom.com/2011/02/content-farms-the-players-the-benefits-the-risks/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171828+apple-u-education-or-indoctrination&utm_content=etherin">Content Farms: The Players, The Benefits, The&nbsp;Risks</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=171828&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://gigaom.com/apple/apple-u-education-or-indoctrination/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/188039e12983eb749171a75cfd01378d?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">etherin</media:title>
		</media:content>

		<media:content url="http://gigapple.files.wordpress.com/2008/10/appleed.jpg" medium="image">
			<media:title type="html">appleed</media:title>
		</media:content>
	</item>
	</channel>
</rss>
