After advertising’s regulator investigated complaints, Apple has agreed to remove the “4G” label in a country that can’t yet support a “4G” iPad. But complaints keep coming. Read More »
Apple
Apple’s Siri ad featuring the jolly old elf was 2011′s most effective holiday advertisement according to viewer reaction as measured by Ace Metrix, a TV ad analysis firm. The Apple spot featuring Santa Claus using Siri also exemplified a trend this year: specifically, “Santa sells.” Read More »
Skype has updated its iPhone and iPad apps as of Tuesday, introducing some new features. Bluetooth headsets are now supported on select devices, and video has been improved with image stabilization, but these enhancements will cost you: The apps now display ads for non-paying users. Read More »
iOS is gaining back some ground on Android in smartphone market share, according to Millenial Media’s Mobile Mix report released Thursday. The report also found that Apple’s mobile platform is still the most lucrative for paid app developers by a considerable margin. Read More »
In what may be the weirdest Apple-related news you’ll read today, Toyota introduced a new official Scion-branded jailbreak iPhone theme Saturday for distribution in the Cydia store. This marks the first time a major corporation has embraced the iOS jailbreak community, but how will Apple respond? Read More »
A new report from online publishing company Yudu Media presents a very convincing case that when it comes to marketing and audience, few devices can compare with the iPad. The report paints a picture of a device tailor-made to sell content, products and services. Read More »
This week Apple caused a storm by announcing their new iOS App Store terms and conditions for publishers. In a nutshell; long-awaited in-app subscriptions are here, and publishers are worried about their bottom lines. But maybe what they should be thinking about is content. Read More »
At this year’s Tokyo Designers Week, one of the most interesting installations was a giant screen made up of 25 synced iPads. The display, called iProject 25 and commissioned by the Environmental Ministry of Japan, was intended to reflect the impact of humans on their surroundings. Read More »
AdAge bestowed a major honor on Apple on Monday, naming it the first marketer of the decade for this millennium. There’s no denying that Apple’s brand is stronger than ever right now, but how did it get there, and can it stay that way? Read More »
A new study by Nielsen about mobile device users revealed some interesting statistics about iPad owners. First, they tend to be younger men, and second, they tend to be more susceptible to advertising than most (which is maybe how got an iPad to begin with). Read More »
Google bought AdMob, and Android has been catching on with consumers like a brush fire on a dry midsummer day, but Apple is still holding the reins as far as smarphone advertising goes, according to new data released by Millenial Media. Read More »
One thing Jobs has made clear is that he wants statistics coming from vetted sources, not from just any mobile market research firm. Pursuant to that goal, Apple recently changed the terms of its developer agreement to keep out third-party analytics companies. Read More »
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