AdAge bestowed a major honor on Apple on Monday, naming it the first marketer of the decade for this millennium. There’s no denying that Apple’s brand is stronger than ever right now, but how did it get there, and can it stay that way? Read More »
Apple
The guy from Apple’s “There’s an App for That” series of commercials does a fine, upstanding job, don’t get me wrong. He’s a credit to his profession, in fact, and has become iconically associated with one of the most successful products ever released. But he’s seriously… Read More »
AT&T wasn’t the only company that took offense to Verizon’s “There’s a Map for That” ad campaign and responded in kind. Monday night, Apple premiered two new iPhone ads that are actually aimed at pointing out the downsides of Verizon’s network, though they don’t state that… Read More »
Microsoft may have only just launched Windows 7, but Apple isn’t sitting back and letting Redmond enjoy its time in the spotlight. Instead, last night it revealed three new ads in the popular “Get a Mac” series featuring John Hodgman and Justin Long, all… Read More »
Halloween has come early this year, and I’m not talking about today’s release of Windows 7. Engadget reports (and I find it difficult to share this with you, dear readers, because I know it will cause you discomfort), in April last year, Apple filed… Read More »
Looking for sushi in New York via the Google Maps iPhone app? Hope you like sifting through sponsored links, as Google Maps for the iPhone is now serving up sponsored links. Obviously Google is in the business of ads, but what threw me off was that the… Read More »
It’s fall premiere season, and that means new shows. But it also means sparkly new ads to fill all those commercial breaks. New Apple ads for the iPhone provided pleasant relief for me yesterday from the tedium of the two-hour Heroes premiere. On a side… Read More »
I was watching the NFL season opener yesterday between Pittsburgh and Tennessee when I got a nice surprise. A new “Get a Mac” ad aired during a commercial break, along with the existing Patrick Warburton “Top of the Line” spot. The new commercial, called “PC… Read More »
Over on Apple’s web site are the latest ads in its “Get a Mac” campaign. The new commercials, titled “Top of the Line” and “Surprise,” continue the tried and trusted “I’m a Mac, I’m a PC” theme featuring John Hodgman and Justin Long. “Surprise” sees… Read More »
Apple recently introduced two brand new TV commercials, currently airing on U.S. cable and network television, that continue the “There’s an app for that” series of ads. The two new spots, called “Share” and “Travel,” both highlight features common to all currently sold iPhone models, instead… Read More »
Apple’s fantastically effective “Get a Mac” commercials have entertained us for years now, and they just get better and better. Microsoft has been slow to respond, and when it did start to hit back, it first did so with the amusing-but-confusing Seinfeld commercials. Then the “I’m… Read More »
Yesterday TAB writer Tom Reestman took a shot at Microsoft over their latest attack ad on Mac pricing, and today Apple is defending itself against Redmond’s advances with three new “Get a Mac” ads starring Justin Long and John Hodgman. This time… Read More »
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