Comments on: Peddling Software to the Mac Crowd

By: ReWinD Blog » Mac Shareware Marketing Craziness

ReWinD Blog » Mac Shareware Marketing Craziness — Fri, 07 Nov 2008 19:19:14 +0000

[...] Santilli wrote about Peddling Software to the Mac Crowd the other day and then followed up on the side effects of these programs to say that he generally [...]

By: software » Blog Archive » Peddling Software to the Mac Crowd

software » Blog Archive » Peddling Software to the Mac Crowd — Fri, 25 Apr 2008 00:15:47 +0000

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By: macZOT! und eine unschoene Sache... - Apfeltalk

macZOT! und eine unschoene Sache... - Apfeltalk — Fri, 05 Jan 2007 10:39:06 +0000

[...] permalink Habe mir dort nicht alle Kommentare durchgelesen, allerdings habe ich keinen Kommentar von Herrn Ball gefunden wo er sagt was da dran sein soll das er nachdem er die Ratenzahlung eingestellt hat die Applikation weiterhin verkauft haben soll. Fuer mich klingt das ganze so als war die Sache als Geldbeschaffungsaktion geplant bzw. die Applikation wurde weiterhin verkauft um das Geld der bereits gezahlten Raten wieder "zurueckzubekommen". Wie dem auch sei diese Aktion war ja nicht die einzige mit der macZOT! bei mir unangenehm aufgefallen ist. Siehe zum Beispiel die Weiterleitungen von MAAD auf macZOT! welche halt Werbung war oder der Hinweis auf macZOT! nachdem es die MAAD Server gab das man doch die tolle Applikation kaufen solle die an dem Tag bei macZOT! zu haben war. Das der Entwickler der Applikation nur als "Mark" genannt wurde und der Administrator von MAAD ebenfalls nur "Mark" zu heissen schien ist vermutlich nur ein weiterer Zufall. Interessant auch was besagter Mark hier sagt. Zitat: [...]

By: Mac Shareware Marketing Craziness » ReWinD

Mac Shareware Marketing Craziness » ReWinD — Wed, 06 Dec 2006 19:57:18 +0000

[...] Nick Santilli wrote about Peddling Software to the Mac Crowd the other day and then followed up on the side effects of these programs to say that he generally buys the software that he uses. I don’t disagree, but I don’t think the story is about how many test drives were converted into “pro” version upgrades or registered users that will buy the next version. [...]

By: Side Effect of Mac Marketing Schemes? at The Apple Blog

Side Effect of Mac Marketing Schemes? at The Apple Blog — Wed, 06 Dec 2006 17:00:36 +0000

[...] The other day I pontificated about Mac software marketing. The short of it was, I’m into it. Well then I caught wind of this similarly-themed post from MacUser. Pat takes an angle which I hadn’t considered before. It seems he’s of the mind to hold off on buying some software in anticipation of that app being offered for free or heavily discounted through some marketing plan. The twist, he points out, is that these marketing schemes are in place to enhance sales… [...]

By: GCFiedler

GCFiedler — Wed, 06 Dec 2006 16:41:31 +0000

I participated in MDA, and found the idea great, but the implementation was poor. And the masses really had no clue as to what apps are either unique, do-able, or truly useful.

I tried MH the first week, and found it frustrating and pointless, and totally gave up. I’m not sure what they were trying to do, but I couldn’t get into it or spend the time to understand it. It was nowhere near MacZot’s internet scavenger hunt, which had clear goals (though not perfect).

MacZot was really the pioneer site for wacky promotions for Mac folk, and it continues to be the best overall. There have been growing pains, and misteps here and there, and some not so great apps (Not high on Disco myself). But Brian Ball really has a knack for inventive ideas, and really works hard to please his ‘customers’ and fix errors. He takes suggestions seriously, and has improved the site and promotions consistently. MacZot is generally FUN too. I like that.

MAAD seems interesting, and after grabbing ShoeBox, I’ll pay more attention to it. I recommend others do as well.

By: Nick Santilli

Nick Santilli — Wed, 06 Dec 2006 15:07:06 +0000

David – thanks for a view from that side of the coin. Glad to hear it’s been a positive experience for you. Love the app by the way!

By: MyAppleStuff » Peddling Software to the Mac Crowd at The Apple Blog

MyAppleStuff » Peddling Software to the Mac Crowd at The Apple Blog — Wed, 06 Dec 2006 09:02:48 +0000

[...] Peddling Software to the Mac Crowd at The Apple Blog [...]