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STORM WARNING

Sometime in 1994 I saw an article in MacWeek headlined “Microsoft’s New Windows Threat,” that was all about the next version of Windows. It was code-named “Chicago” and was already generating a lot of buzz. I saw the screenshots and was siezed horror and outrage. Horror because they looked so much like the Mac (but still cheesier), and outrage because … well, for the same reason. Could they do that? How could they do that? Oh sure, they called it the Recycle Bin instead of the Trash, and the computer icons ran down the left side of the screen instead of the right. But who did that bastard Gates think he was fooling?

Well, the starry-eyed beta testers for one. “Windows is great!” they gushed. “It’s just like the Mac!” they exclaimed. “It’s better than the Mac!” they raved. From there it was but a short leap to “The Mac’s on the way out …” and “The Mac is dead …” – a refrain that would shortly come into wide use in computing circles.

Overnight my opinion of Microsoft flashed over into hatred. They passed IBM as Enemy #1 (with Apple’s incompetent upper management coming in a close second). That I had to use Microsoft’s products every day just added to the affront.

I started seeing stories – not just in the Mac press now but in the general media – that told of companies dumping their Macs and replacing them with Windows boxes. More and more I began to notice the IT guys at my office bitching about Macs – too expensive, too slow, too hard to fix, too not standard.

The trickle became a river. The river became a flood. A growing wave of companies were going PC. Corporate America was ditching the Mac. Apple’s marketshare, long stalled in the low to mid-teens, began to fall.

MAN THE BARRICADES

I vowed action. I didn’t move to a shack in Montana to write my manifesto or anything, but I did man the metaphorical barricades in defense of Macdom. I joined The Resistance. It soon occupied a sizable portion of my waking life. Before long I was exhibiting many of the classic symptoms of borderline clinical Mac zealotry.

ANDY: “Hi, my name is Andy, and I’m a Mac-aholic …”
GROUP: “Hi Andy …”

I haunted the OS advocacy newsgroups and flamed ignorant PC users (was there any other kind?), I subscribed to Guy Kawasaki’s EvangeList, and made myself the bane of PC-pushing salesmen at the local Circuit City and CompUSA stores. I rebooted the hung and frozen Macs in the dusty, neglected corners of these stores and gave their hard drives pithy, pro-Mac names.

At work, I fought back as best I could in my pitiable flyspeck way. I switched all the division instructional documents I controled over to PageMaker (it still astounds me that I had the freedom to do that at a major U.S. corporation). For presentations, I used Aldus Persuasion (a truly superior product, may it rest in peace – it did multiple masters in a document ten years before PowerPoint, and implemented them better). For org charts and the like I used FreeHand.

I bought Macs for my mom and brother. Could I afford to? (I refuse to dignify that question with an answer, sir.) Suffice it to say it was worth going into debt and paying interest rates in the high teens and low twenties to a) bring my family into the technological mainstream, and, b) keep them away from PCs. I think I dropped almost two grand at CompUSA for mom’s new Performa, and almost $700 for an old LC all-in-one for my brother.

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