New iPod shuffle Ads

Apple have posted a snazzy new commercial for the new iPod shuffle. It features Who’s Gonna Sing? by the Prototypes.
This particular commercial seems to be a small departure from the usual fast-paced, high-energy feel of previous iPod commercials with nothing more than a dull green background and dozen or so people changing clothes (showing different ways to use the shuffle.
We previously reviewed the new shuffle here.
Related research and analysis from GigaOM Pro:
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Is that Steve?!?