Comments on: iTunes: Rebranding History

By: iPhone app reviews

iPhone app reviews — Wed, 23 Sep 2009 16:23:40 +0000

I feel no reason for Apple to change the iTunes name. What other type of service has sold 6 billion songs. Even with the ever-changing technology, the name iTunes represents so much more and the majority of the market knows that. Apple being such a well renowned company would probably be able to get away with a new type of branding but why change something so successful.

By: FURIOUS

FURIOUS — Mon, 18 May 2009 19:50:28 +0000

I am furious and will never use itunes again. I downloaded the ‘upgrade’ today and it totally wiped out everything I had!!! Gaaaaaaaaaaaaaaaa! Customer service is a joke, the page would not submit my complaint. I give up, no more itunes for me!

By: MIke

MIke — Mon, 18 May 2009 13:53:48 +0000

SoundJam was a thing of beauty in the 90′s for Mac loving geeks with friends donning WinAmp and the bevy of skins offered. As a high schooler at the time it was vital to keep up with the PC’s as my “I can do everything you can do (except for games)” campaign continued on. The only downside to SoundJam was paying for it at a CompUSA Apple Store within a store.

Rebranding iTunes would not be a bad idea but are we past that point? How many people have been brought into iTunes in the last 5 years compared to how many more will come in the next 5 years? I think most people have adopted it and will just have to know iTunes as their media management software. Excel is not called spreadsheet, it’s called Excel – same story, no one would know it was used for spreadsheets and MS is never going to rename it.

I think Apple treats PC users as second class citizens because MS treats Apple users as second class citizens.

By: bud

bud — Sun, 17 May 2009 16:08:45 +0000

There isn’t that much of a *branding* issue, most people who use iTunes know it as a generalist for media, and the only distinction they need to make is iTunes (for the program) and iTMS, iTunes Music Store (for the store). Which is really a media store, but again that distinction isn’t where any confusion exists.

There is a bit of bloat in complexity making iTunes the jack of all trades Swiss Army Knife for managing and purchasing media, but a layer of the complexity has been removed with DRM decreased importance in managing said Library. I Think they manage to hide a lot ‘behind the curtain’, it is only those times when one needs to look behind the curtain and goose the madman into behaving properly that creates issues.

By: liamcassidy.co.uk - iTunes: Rebranding History

liamcassidy.co.uk - iTunes: Rebranding History — Sat, 16 May 2009 06:09:53 +0000

[...] film to highlight some of the more important changes and upgrades through the years. This video first appeared in an article I wrote for The Apple [...]

By: Allister

Allister — Sat, 16 May 2009 01:53:51 +0000

I’ve used iTunes for years. But that’s only the case because I have owned 3 iPods and an iPhone (one at a time). If you want content on your Apple portable device, it’s far too much hassle to use anything other than iTunes – especially if you consume podcasts in any numbers.

If third party apps were properly licensed to support the devices, I’d most likely not be using iTunes. It’s not the most obvious or efficient interface and it has been BUGGY for much of its life. I still don’t trust it. At least on a Mac it is bearable.

By: biz

biz — Fri, 15 May 2009 23:39:22 +0000

I had this epiphany when I emerged from the Dark Ages to digitize my music and realized that iTunes is the neural network of the entire Mac data & multimedia system: the platform to integrate and backup all photos, contacts, firmware updates. It’s the Command Center.

So sure, “tunes’ hardly captures the true functionality. But please please….let’s not go with MobileMe…..

By: Mark

Mark — Fri, 15 May 2009 19:42:23 +0000

I think they should name the store “The Experience” and then have a tab each for music, movies, apps, kitchen sink… Then people would refer to it as the APPLE Experience and it would reinforce their brand image at the same time.

I think this is where they are going and the “uber tablet, iPhoneX, newwhateverthingamajiggy” is going to run Safari, which will look exactly like The Experience, and the OS will look the same way. A full OS in Apple’s unified environment.

No reason that they couldn’t package that whole environment to subvert windows either. Hmmmm….

By: halogan

halogan — Fri, 15 May 2009 17:51:36 +0000

Agreed, Liam. I tested iTunes in both Windows XP and OS X on the same hardware and the difference was incredible. Shame.

By: Liam Cassidy

Liam Cassidy — Fri, 15 May 2009 17:30:52 +0000

Really… I used to feel the same way when I used iTunes on a Windows PC. Even when I had it installed on a 64bit 8GB RAM turbocharged machine, iTunes was slow and awkward, the UI horribly unresponsive. And I have only 4GB of music.

But then, I’ve seen friends using bog-standard 32bit Windows XP machines with music libraries in the 12GB+ region and *their* iTunes performed admirably.

For me personally, iTunes was always a bit rubbish on the PC. I’ve always felt that Apple treat their PC userbase (you know, just 98% of their iTunes user base!) as second class citizens.

On my Macs, however, iTunes SCREAMS. It’s fast, responsive and a pleasure to use.

Just my personal experience, mind you. Would be interested to know what everyone else thinks…