How many times have you — and countless other people — called yourself “an x genius”? An XP genius; cooking genius; lawn bowling genius; even an Apple genius. No one referring to themselves in such a way is diluting anyone’s brand, it’s a common phrase to use. As this Google search for “* genius” shows, with over a million hits.

I very much doubt Microsoft were, in any way, shape or form, having a dig at Apple. Just using a perfectly appropriate word in a perfectly appropriate context.

As for the so-called geniuses not providing iTunes support — how is that not their domain? If a so-called Genius can’t debug iTunes because it’s on a different platform, I’d question their suitability for the title.