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	<title>Comments on: Clearification: Microsoft does something hip</title>
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		<title>By: Ben</title>
		<link>http://gigaom.com/apple/clearification-microsoft-does-something-hip/#comment-315431</link>
		<dc:creator><![CDATA[Ben]]></dc:creator>
		<pubDate>Wed, 18 Apr 2007 16:54:00 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/2006/12/06/clearification-microsoft-does-something-hip/#comment-315431</guid>
		<description><![CDATA[&quot;Hate to break it to ya, but this is not an ad campaign for Microsoft. It is an advertisement for Demetri Martin, whos is currently on tour and created this website to promote his tour. Vista just paid for promotional consideration and go to tag the site. There is no Vista advertising going on here beyond that.&quot;

the videos have alot of product placement, showing off vista, so yeah, it is kindov a vista ad campaign]]></description>
		<content:encoded><![CDATA[<p>&#8220;Hate to break it to ya, but this is not an ad campaign for Microsoft. It is an advertisement for Demetri Martin, whos is currently on tour and created this website to promote his tour. Vista just paid for promotional consideration and go to tag the site. There is no Vista advertising going on here beyond that.&#8221;</p>
<p>the videos have alot of product placement, showing off vista, so yeah, it is kindov a vista ad campaign</p>
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		<title>By: bob</title>
		<link>http://gigaom.com/apple/clearification-microsoft-does-something-hip/#comment-315430</link>
		<dc:creator><![CDATA[bob]]></dc:creator>
		<pubDate>Mon, 15 Jan 2007 18:19:19 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/2006/12/06/clearification-microsoft-does-something-hip/#comment-315430</guid>
		<description><![CDATA[Anything to help Demetri Martin to jump the shark is a good thing. He is going the way of Howie Mandel...]]></description>
		<content:encoded><![CDATA[<p>Anything to help Demetri Martin to jump the shark is a good thing. He is going the way of Howie Mandel&#8230;</p>
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		<title>By: Iain Wall</title>
		<link>http://gigaom.com/apple/clearification-microsoft-does-something-hip/#comment-315429</link>
		<dc:creator><![CDATA[Iain Wall]]></dc:creator>
		<pubDate>Tue, 12 Dec 2006 18:41:40 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/2006/12/06/clearification-microsoft-does-something-hip/#comment-315429</guid>
		<description><![CDATA[The site is good. As they say, &quot;free yur mind&quot;

Most of the commenters here dislike the site, purely becasue microsoft made it, and that goes against &quot;St. Steve&quot;.]]></description>
		<content:encoded><![CDATA[<p>The site is good. As they say, &#8220;free yur mind&#8221;</p>
<p>Most of the commenters here dislike the site, purely becasue microsoft made it, and that goes against &#8220;St. Steve&#8221;.</p>
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		<title>By: Nick</title>
		<link>http://gigaom.com/apple/clearification-microsoft-does-something-hip/#comment-315428</link>
		<dc:creator><![CDATA[Nick]]></dc:creator>
		<pubDate>Tue, 12 Dec 2006 16:21:10 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/2006/12/06/clearification-microsoft-does-something-hip/#comment-315428</guid>
		<description><![CDATA[OK, so MS must have liked Garden State or the appeal to this generation...  MS feels like they are still trying to be hip and in, but frankly said after barely a minute I finally did &quot;click off&quot;.

I guess in the end, MS had to pay for someone to do this whereas with Apple, people do it on their own because the product really warrants it.]]></description>
		<content:encoded><![CDATA[<p>OK, so MS must have liked Garden State or the appeal to this generation&#8230;  MS feels like they are still trying to be hip and in, but frankly said after barely a minute I finally did &#8220;click off&#8221;.</p>
<p>I guess in the end, MS had to pay for someone to do this whereas with Apple, people do it on their own because the product really warrants it.</p>
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		<title>By: Clearification // Centripetal Notion</title>
		<link>http://gigaom.com/apple/clearification-microsoft-does-something-hip/#comment-315427</link>
		<dc:creator><![CDATA[Clearification // Centripetal Notion]]></dc:creator>
		<pubDate>Thu, 07 Dec 2006 22:12:30 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/2006/12/06/clearification-microsoft-does-something-hip/#comment-315427</guid>
		<description><![CDATA[[...] (via The Apple Blog)     Technology, Art/Design, Animation, Humor, Video  6 Dec 06  [trackback]      // Used for showing and hiding user information in the comment form function ShowUtils() {document.getElementById(&quot;authorinfo&quot;).style.display = &quot;&quot;; document.getElementById(&quot;showinfo&quot;).style.display = &quot;none&quot;; document.getElementById(&quot;hideinfo&quot;).style.display = &quot;&quot;; } function HideUtils() { document.getElementById(&quot;authorinfo&quot;).style.display = &quot;none&quot;; document.getElementById(&quot;showinfo&quot;).style.display = &quot;&quot;; document.getElementById(&quot;hideinfo&quot;).style.display = &quot;none&quot;; } [...]]]></description>
		<content:encoded><![CDATA[<p>[...] (via The Apple Blog)     Technology, Art/Design, Animation, Humor, Video  6 Dec 06  [trackback]      // Used for showing and hiding user information in the comment form function ShowUtils() {document.getElementById(&#8220;authorinfo&#8221;).style.display = &#8220;&#8221;; document.getElementById(&#8220;showinfo&#8221;).style.display = &#8220;none&#8221;; document.getElementById(&#8220;hideinfo&#8221;).style.display = &#8220;&#8221;; } function HideUtils() { document.getElementById(&#8220;authorinfo&#8221;).style.display = &#8220;none&#8221;; document.getElementById(&#8220;showinfo&#8221;).style.display = &#8220;&#8221;; document.getElementById(&#8220;hideinfo&#8221;).style.display = &#8220;none&#8221;; } [...]</p>
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		<title>By: ulysseshead</title>
		<link>http://gigaom.com/apple/clearification-microsoft-does-something-hip/#comment-315426</link>
		<dc:creator><![CDATA[ulysseshead]]></dc:creator>
		<pubDate>Thu, 07 Dec 2006 18:33:54 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/2006/12/06/clearification-microsoft-does-something-hip/#comment-315426</guid>
		<description><![CDATA[Hmmm. I likey but a bit too close for me to Max Fisher of Rushmore, who&#039;s maybe one of the best characters of all time.]]></description>
		<content:encoded><![CDATA[<p>Hmmm. I likey but a bit too close for me to Max Fisher of Rushmore, who&#8217;s maybe one of the best characters of all time.</p>
]]></content:encoded>
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		<title>By: Gruff</title>
		<link>http://gigaom.com/apple/clearification-microsoft-does-something-hip/#comment-315425</link>
		<dc:creator><![CDATA[Gruff]]></dc:creator>
		<pubDate>Thu, 07 Dec 2006 16:03:39 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/2006/12/06/clearification-microsoft-does-something-hip/#comment-315425</guid>
		<description><![CDATA[&gt; Hate to break it to ya, but this is not an ad campaign for Microsoft.

Actually, it is. Vista is featured in a minor role starting in Episode 2, and its presence and use grows more obvious in each following episode as Demetri learns to &quot;self-actualize&quot;.

Personally, I like the site, although I&#039;ve herd from others that they&#039;d gotten lost in the monologue and didn&#039;t notice the navigation ribbon at the top (looking for something more obvious, I suppose). The site&#039;s audience seems fairly specific, certainly not for your typical IT manager. These people grown up with the hard sell and are somewhat jaded and immune to it. A softer, targeted, &quot;back-door&quot; approach (similar to what Apple does) is needed. You&#039;ll likely find that Microsoft opens several sites with different targets and tactics.

I daresay that if those responsible for this site had been in charge of the Zune, Apple would have truely had something about which to be concerned.]]></description>
		<content:encoded><![CDATA[<p>&gt; Hate to break it to ya, but this is not an ad campaign for Microsoft.</p>
<p>Actually, it is. Vista is featured in a minor role starting in Episode 2, and its presence and use grows more obvious in each following episode as Demetri learns to &#8220;self-actualize&#8221;.</p>
<p>Personally, I like the site, although I&#8217;ve herd from others that they&#8217;d gotten lost in the monologue and didn&#8217;t notice the navigation ribbon at the top (looking for something more obvious, I suppose). The site&#8217;s audience seems fairly specific, certainly not for your typical IT manager. These people grown up with the hard sell and are somewhat jaded and immune to it. A softer, targeted, &#8220;back-door&#8221; approach (similar to what Apple does) is needed. You&#8217;ll likely find that Microsoft opens several sites with different targets and tactics.</p>
<p>I daresay that if those responsible for this site had been in charge of the Zune, Apple would have truely had something about which to be concerned.</p>
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		<title>By: FUDsucker Proxy</title>
		<link>http://gigaom.com/apple/clearification-microsoft-does-something-hip/#comment-315424</link>
		<dc:creator><![CDATA[FUDsucker Proxy]]></dc:creator>
		<pubDate>Thu, 07 Dec 2006 06:13:08 +0000</pubDate>
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		<description><![CDATA[whatever...]]></description>
		<content:encoded><![CDATA[<p>whatever&#8230;</p>
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	<item>
		<title>By: Grant</title>
		<link>http://gigaom.com/apple/clearification-microsoft-does-something-hip/#comment-315423</link>
		<dc:creator><![CDATA[Grant]]></dc:creator>
		<pubDate>Thu, 07 Dec 2006 05:44:51 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/2006/12/06/clearification-microsoft-does-something-hip/#comment-315423</guid>
		<description><![CDATA[Hate to break it to ya, but this is not an ad campaign for Microsoft. It is an advertisement for Demetri Martin, whos is currently on tour and created this website to promote his tour. Vista just paid for promotional consideration and go to tag the site. There is no Vista advertising going on here beyond that.]]></description>
		<content:encoded><![CDATA[<p>Hate to break it to ya, but this is not an ad campaign for Microsoft. It is an advertisement for Demetri Martin, whos is currently on tour and created this website to promote his tour. Vista just paid for promotional consideration and go to tag the site. There is no Vista advertising going on here beyond that.</p>
]]></content:encoded>
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		<title>By: Steve</title>
		<link>http://gigaom.com/apple/clearification-microsoft-does-something-hip/#comment-315422</link>
		<dc:creator><![CDATA[Steve]]></dc:creator>
		<pubDate>Thu, 07 Dec 2006 04:43:24 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/2006/12/06/clearification-microsoft-does-something-hip/#comment-315422</guid>
		<description><![CDATA[The purpose is…? Is it supposed to make me want to buy Vista? It&#039;s an &quot;ad campaign&quot;? Mostly it makes me want to punch the dork and call him a sissy. He has that Will Ferrell gay thing going that definitely makes me dislike MS even more.]]></description>
		<content:encoded><![CDATA[<p>The purpose is…? Is it supposed to make me want to buy Vista? It&#8217;s an &#8220;ad campaign&#8221;? Mostly it makes me want to punch the dork and call him a sissy. He has that Will Ferrell gay thing going that definitely makes me dislike MS even more.</p>
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