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	<title>Comments on: Apple Service Manuals in the public&#8217;s hands</title>
	<atom:link href="http://gigaom.com/apple/apple-service-manuals-in-the-publics-hands/feed/" rel="self" type="application/rss+xml" />
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		<title>By: keith richardson</title>
		<link>http://gigaom.com/apple/apple-service-manuals-in-the-publics-hands/#comment-311110</link>
		<dc:creator><![CDATA[keith richardson]]></dc:creator>
		<pubDate>Fri, 29 Aug 2008 03:10:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.theappleblog.com/2006/05/04/apple-service-manuals-in-the-publics-hands/#comment-311110</guid>
		<description><![CDATA[I would like some people to talk about their cars using the mvl creator which allows you to use audio and pictures along with text to create a better presentation . The mvl creator is also called the gazooky reader recorder and can be downloaded for a free trial on gazooky.com. I hope you like the software.]]></description>
		<content:encoded><![CDATA[<p>I would like some people to talk about their cars using the mvl creator which allows you to use audio and pictures along with text to create a better presentation . The mvl creator is also called the gazooky reader recorder and can be downloaded for a free trial on gazooky.com. I hope you like the software.</p>
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		<title>By: AA</title>
		<link>http://gigaom.com/apple/apple-service-manuals-in-the-publics-hands/#comment-311109</link>
		<dc:creator><![CDATA[AA]]></dc:creator>
		<pubDate>Tue, 22 Aug 2006 21:15:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.theappleblog.com/2006/05/04/apple-service-manuals-in-the-publics-hands/#comment-311109</guid>
		<description><![CDATA[Apple has its service manuals at their download server-now you need Service Source login.]]></description>
		<content:encoded><![CDATA[<p>Apple has its service manuals at their download server-now you need Service Source login.</p>
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		<title>By: blostm</title>
		<link>http://gigaom.com/apple/apple-service-manuals-in-the-publics-hands/#comment-311108</link>
		<dc:creator><![CDATA[blostm]]></dc:creator>
		<pubDate>Mon, 19 Jun 2006 23:37:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.theappleblog.com/2006/05/04/apple-service-manuals-in-the-publics-hands/#comment-311108</guid>
		<description><![CDATA[I&#039;m love this great website. Many thanks guy]]></description>
		<content:encoded><![CDATA[<p>I&#8217;m love this great website. Many thanks guy</p>
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		<title>By: Mantiz</title>
		<link>http://gigaom.com/apple/apple-service-manuals-in-the-publics-hands/#comment-311107</link>
		<dc:creator><![CDATA[Mantiz]]></dc:creator>
		<pubDate>Tue, 16 May 2006 14:43:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.theappleblog.com/2006/05/04/apple-service-manuals-in-the-publics-hands/#comment-311107</guid>
		<description><![CDATA[What about after the 1 year of warranty?
I must agree, it&#039;s copyrighted material but it could help some people with some technical skills to repair small problems with their mac after their warranty has expired.
As for the mistake, people make mistakes all the time, it&#039;s not like they say to their technicians to put the processor up side down or anything.

Also i don&#039;t think many people would trust any guy with a manual to repair their warranted mac instead of going to the closest apple store, and personally, i will not take a screw driver to a g5 any time soon.
Too much fuss about a little problem if you ask me.]]></description>
		<content:encoded><![CDATA[<p>What about after the 1 year of warranty?<br />
I must agree, it&#8217;s copyrighted material but it could help some people with some technical skills to repair small problems with their mac after their warranty has expired.<br />
As for the mistake, people make mistakes all the time, it&#8217;s not like they say to their technicians to put the processor up side down or anything.</p>
<p>Also i don&#8217;t think many people would trust any guy with a manual to repair their warranted mac instead of going to the closest apple store, and personally, i will not take a screw driver to a g5 any time soon.<br />
Too much fuss about a little problem if you ask me.</p>
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		<title>By: K-16</title>
		<link>http://gigaom.com/apple/apple-service-manuals-in-the-publics-hands/#comment-311106</link>
		<dc:creator><![CDATA[K-16]]></dc:creator>
		<pubDate>Mon, 15 May 2006 15:31:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.theappleblog.com/2006/05/04/apple-service-manuals-in-the-publics-hands/#comment-311106</guid>
		<description><![CDATA[I have an Apple Plus and I need the refrence disk or the boot disk, if anyone can send me one e-mail it to me... Flightfanatic1@yahoo.com . Thanks in advence!]]></description>
		<content:encoded><![CDATA[<p>I have an Apple Plus and I need the refrence disk or the boot disk, if anyone can send me one e-mail it to me&#8230; <a href="mailto:Flightfanatic1@yahoo.com">Flightfanatic1@yahoo.com</a> . Thanks in advence!</p>
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		<title>By: D Pat</title>
		<link>http://gigaom.com/apple/apple-service-manuals-in-the-publics-hands/#comment-311105</link>
		<dc:creator><![CDATA[D Pat]]></dc:creator>
		<pubDate>Wed, 10 May 2006 18:49:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.theappleblog.com/2006/05/04/apple-service-manuals-in-the-publics-hands/#comment-311105</guid>
		<description><![CDATA[Totally agree.. marketplace makes the rule.. without
 some sort of DRM or other trademark protection
 chaos will ensue if it hasn&#039;t already.

 D Pat
 Digital Vastoo - For All Your iPod Needs
 http://www.digitalvastoo.com]]></description>
		<content:encoded><![CDATA[<p>Totally agree.. marketplace makes the rule.. without<br />
 some sort of DRM or other trademark protection<br />
 chaos will ensue if it hasn&#8217;t already.</p>
<p> D Pat<br />
 Digital Vastoo &#8211; For All Your iPod Needs<br />
 <a href="http://www.digitalvastoo.com" rel="nofollow">http://www.digitalvastoo.com</a></p>
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		<title>By: dave</title>
		<link>http://gigaom.com/apple/apple-service-manuals-in-the-publics-hands/#comment-311104</link>
		<dc:creator><![CDATA[dave]]></dc:creator>
		<pubDate>Sun, 07 May 2006 17:04:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.theappleblog.com/2006/05/04/apple-service-manuals-in-the-publics-hands/#comment-311104</guid>
		<description><![CDATA[As far as Apple are concerned you have no reason to open up your computer and have ANY need for a service manual, the only people who need that are certified technicians. Its not a place for the consumer to go, but if you really want to there are of course sites online that do dismantle machines.

My point is, do Sony tell you how to crack open a Viao? No of course not, and even if they did how far would they go? How much would they tell you?

You see every company cuts corners every now and again but they don&#039;t all scream and shout about it do they?]]></description>
		<content:encoded><![CDATA[<p>As far as Apple are concerned you have no reason to open up your computer and have ANY need for a service manual, the only people who need that are certified technicians. Its not a place for the consumer to go, but if you really want to there are of course sites online that do dismantle machines.</p>
<p>My point is, do Sony tell you how to crack open a Viao? No of course not, and even if they did how far would they go? How much would they tell you?</p>
<p>You see every company cuts corners every now and again but they don&#8217;t all scream and shout about it do they?</p>
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		<title>By: Ipod Tipster</title>
		<link>http://gigaom.com/apple/apple-service-manuals-in-the-publics-hands/#comment-311103</link>
		<dc:creator><![CDATA[Ipod Tipster]]></dc:creator>
		<pubDate>Fri, 05 May 2006 22:36:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.theappleblog.com/2006/05/04/apple-service-manuals-in-the-publics-hands/#comment-311103</guid>
		<description><![CDATA[Yes, these are really easy to fix.]]></description>
		<content:encoded><![CDATA[<p>Yes, these are really easy to fix.</p>
]]></content:encoded>
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		<title>By: DeMYSTiFieD</title>
		<link>http://gigaom.com/apple/apple-service-manuals-in-the-publics-hands/#comment-311102</link>
		<dc:creator><![CDATA[DeMYSTiFieD]]></dc:creator>
		<pubDate>Fri, 05 May 2006 17:59:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.theappleblog.com/2006/05/04/apple-service-manuals-in-the-publics-hands/#comment-311102</guid>
		<description><![CDATA[All is fair in love and war ... and the marketplace. Business is not bound by the rules of fair play.

Apple&#039;s biggest threat (and Honda&#039;s and Boeing&#039;s for that matter) are its competitors who have entire departments devoted to reverse engineering and counterintelligence. Each seeks to gain a competitive advantage over the other, so everyone is trying to learn about everybody else&#039;s products to identify things like the state of technology, costs, and profit margins.

Apple&#039;s competitors already know MacTel inside-out. That is a foregone conclusion. What&#039;s puzzling is that they would go to these lengths to shield information from consumers, only a small percentage of which would be willing to void their warranty for DIY repairs.

Personally, I think the cover-up is an attempt to hide manufacturing foibles from prospective buyers.]]></description>
		<content:encoded><![CDATA[<p>All is fair in love and war &#8230; and the marketplace. Business is not bound by the rules of fair play.</p>
<p>Apple&#8217;s biggest threat (and Honda&#8217;s and Boeing&#8217;s for that matter) are its competitors who have entire departments devoted to reverse engineering and counterintelligence. Each seeks to gain a competitive advantage over the other, so everyone is trying to learn about everybody else&#8217;s products to identify things like the state of technology, costs, and profit margins.</p>
<p>Apple&#8217;s competitors already know MacTel inside-out. That is a foregone conclusion. What&#8217;s puzzling is that they would go to these lengths to shield information from consumers, only a small percentage of which would be willing to void their warranty for DIY repairs.</p>
<p>Personally, I think the cover-up is an attempt to hide manufacturing foibles from prospective buyers.</p>
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		<title>By: Weldon</title>
		<link>http://gigaom.com/apple/apple-service-manuals-in-the-publics-hands/#comment-311101</link>
		<dc:creator><![CDATA[Weldon]]></dc:creator>
		<pubDate>Fri, 05 May 2006 04:42:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.theappleblog.com/2006/05/04/apple-service-manuals-in-the-publics-hands/#comment-311101</guid>
		<description><![CDATA[Trademark protection doesn&#039;t enter the picture here. Apple is using copyright law to prevent the distribution of their copyrighted material without their permission. This is the same reason that distributing MP3 files of copyrighted music is still illegal even if you don&#039;t charge anything for the copies. You aren&#039;t allowed to distribute the copyrighted material unless you own the copyright or secure permission from the copyright holder. You automatically have copyright on materials you produce, event if you don&#039;t try and protect those rights in all cases, under U.S. law (until it expires a long, long time from now) although you can give blanket permission for anyone to use your copyrighted material (this is different than material being in the public domain which means there is no copyright holder).

Trademark law would apply if someone else was using Apple&#039;s trademarks (name, logo, tag lines, etc.) in a way that implied Apple sponsorship, approval, compatability, etc. without their approval. A simple example would be Xerox going after other copier manufacturers that used &quot;xerox&quot; as a verb for &quot;copy&quot; in their advertising implying that their machines produce copies identical in quality to copies made on a Xerox machine. In this case, the other copier maker is trading on the public trust in Xerox&#039;s trademarks (the company name in this case) to make their products look better to potential customers. In the case of trademarks. To keep trademark protection, you have to actively work to inform infringing parties and pursue all cases.

I&#039;ll assume that Apple doesn&#039;t want to widely distribute the service manuals because they may have technical details they don&#039;t want to release to their competitors and they may sense a potential conflict with their warranty because the user manual clearly states which components are user serviceable/upgradeable (e.g., RAM) in the MacBook Pro. The service manual provides information on parts that are not user serviceable under Apple&#039;s warranty. If they were to distribute this information to end users it could be argued that they are giving tacit approval for customers to service their own machines in ways that would normally break the warranty coverage. Then someone sues Apple when they deny the warranty repair on a machine that is fried due to the misapplication of thermal paste by the customer. In court, they argue that Apple provided them with the information on how to perform the thermal paste fix and didn&#039;t properly notify them that this would break the warranty. Something like that, I would guess.]]></description>
		<content:encoded><![CDATA[<p>Trademark protection doesn&#8217;t enter the picture here. Apple is using copyright law to prevent the distribution of their copyrighted material without their permission. This is the same reason that distributing MP3 files of copyrighted music is still illegal even if you don&#8217;t charge anything for the copies. You aren&#8217;t allowed to distribute the copyrighted material unless you own the copyright or secure permission from the copyright holder. You automatically have copyright on materials you produce, event if you don&#8217;t try and protect those rights in all cases, under U.S. law (until it expires a long, long time from now) although you can give blanket permission for anyone to use your copyrighted material (this is different than material being in the public domain which means there is no copyright holder).</p>
<p>Trademark law would apply if someone else was using Apple&#8217;s trademarks (name, logo, tag lines, etc.) in a way that implied Apple sponsorship, approval, compatability, etc. without their approval. A simple example would be Xerox going after other copier manufacturers that used &#8220;xerox&#8221; as a verb for &#8220;copy&#8221; in their advertising implying that their machines produce copies identical in quality to copies made on a Xerox machine. In this case, the other copier maker is trading on the public trust in Xerox&#8217;s trademarks (the company name in this case) to make their products look better to potential customers. In the case of trademarks. To keep trademark protection, you have to actively work to inform infringing parties and pursue all cases.</p>
<p>I&#8217;ll assume that Apple doesn&#8217;t want to widely distribute the service manuals because they may have technical details they don&#8217;t want to release to their competitors and they may sense a potential conflict with their warranty because the user manual clearly states which components are user serviceable/upgradeable (e.g., RAM) in the MacBook Pro. The service manual provides information on parts that are not user serviceable under Apple&#8217;s warranty. If they were to distribute this information to end users it could be argued that they are giving tacit approval for customers to service their own machines in ways that would normally break the warranty coverage. Then someone sues Apple when they deny the warranty repair on a machine that is fried due to the misapplication of thermal paste by the customer. In court, they argue that Apple provided them with the information on how to perform the thermal paste fix and didn&#8217;t properly notify them that this would break the warranty. Something like that, I would guess.</p>
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		<title>By: Dan Lurie</title>
		<link>http://gigaom.com/apple/apple-service-manuals-in-the-publics-hands/#comment-311100</link>
		<dc:creator><![CDATA[Dan Lurie]]></dc:creator>
		<pubDate>Fri, 05 May 2006 02:45:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.theappleblog.com/2006/05/04/apple-service-manuals-in-the-publics-hands/#comment-311100</guid>
		<description><![CDATA[I&#039;ve been repairing macs for over a year, professionally, and only once or twice have I had to check the service source. Most macs are pretty easy to take apart. Plus, sites like pbfixit have better guides anyway.]]></description>
		<content:encoded><![CDATA[<p>I&#8217;ve been repairing macs for over a year, professionally, and only once or twice have I had to check the service source. Most macs are pretty easy to take apart. Plus, sites like pbfixit have better guides anyway.</p>
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		<title>By: Todd Baur</title>
		<link>http://gigaom.com/apple/apple-service-manuals-in-the-publics-hands/#comment-311099</link>
		<dc:creator><![CDATA[Todd Baur]]></dc:creator>
		<pubDate>Thu, 04 May 2006 22:17:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.theappleblog.com/2006/05/04/apple-service-manuals-in-the-publics-hands/#comment-311099</guid>
		<description><![CDATA[I don&#039;t like DRM either, but it is the only solution that exists that protects against theft of IP and material. That&#039;s why I say necessary evil, it&#039;s still evil, but it&#039;s still necessary.]]></description>
		<content:encoded><![CDATA[<p>I don&#8217;t like DRM either, but it is the only solution that exists that protects against theft of IP and material. That&#8217;s why I say necessary evil, it&#8217;s still evil, but it&#8217;s still necessary.</p>
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		<title>By: Poster</title>
		<link>http://gigaom.com/apple/apple-service-manuals-in-the-publics-hands/#comment-311098</link>
		<dc:creator><![CDATA[Poster]]></dc:creator>
		<pubDate>Thu, 04 May 2006 21:39:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.theappleblog.com/2006/05/04/apple-service-manuals-in-the-publics-hands/#comment-311098</guid>
		<description><![CDATA[I too don&#039;t think that the ASM qualifies as intellectual property. It&#039;s not really an internal document, as first it exists on the Web, and second, because it&#039;s distributed to Apple repair techs. (Some of those folks work at AARs, right?) The lawyers are wrong and should lay off. The manual is wrong! Someone get a tech writer on the horn here!]]></description>
		<content:encoded><![CDATA[<p>I too don&#8217;t think that the ASM qualifies as intellectual property. It&#8217;s not really an internal document, as first it exists on the Web, and second, because it&#8217;s distributed to Apple repair techs. (Some of those folks work at AARs, right?) The lawyers are wrong and should lay off. The manual is wrong! Someone get a tech writer on the horn here!</p>
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		<title>By: michel</title>
		<link>http://gigaom.com/apple/apple-service-manuals-in-the-publics-hands/#comment-311097</link>
		<dc:creator><![CDATA[michel]]></dc:creator>
		<pubDate>Thu, 04 May 2006 19:29:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.theappleblog.com/2006/05/04/apple-service-manuals-in-the-publics-hands/#comment-311097</guid>
		<description><![CDATA[&quot;necessary evil&quot; is not an excuse for EVIL !]]></description>
		<content:encoded><![CDATA[<p>&#8220;necessary evil&#8221; is not an excuse for EVIL !</p>
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		<title>By: Ryan</title>
		<link>http://gigaom.com/apple/apple-service-manuals-in-the-publics-hands/#comment-311096</link>
		<dc:creator><![CDATA[Ryan]]></dc:creator>
		<pubDate>Thu, 04 May 2006 18:54:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.theappleblog.com/2006/05/04/apple-service-manuals-in-the-publics-hands/#comment-311096</guid>
		<description><![CDATA[Hmm as much as I love Apple it seems to me that they should be looking at that manual and noticing how wrong it is (in regards to the thermal paste application) and perhaps fixing it before going crazy about how the manual is copyrighted.

Some EVIL EVIL person STOLE your COPYRIGHTED manual and pointed out a MISTAKE. Even tho &#039;evil&#039; and &#039;stole&#039; and &#039;copyrighted&#039; are important words, &#039;mistake&#039; is by far the one that stands out to me.]]></description>
		<content:encoded><![CDATA[<p>Hmm as much as I love Apple it seems to me that they should be looking at that manual and noticing how wrong it is (in regards to the thermal paste application) and perhaps fixing it before going crazy about how the manual is copyrighted.</p>
<p>Some EVIL EVIL person STOLE your COPYRIGHTED manual and pointed out a MISTAKE. Even tho &#8216;evil&#8217; and &#8216;stole&#8217; and &#8216;copyrighted&#8217; are important words, &#8216;mistake&#8217; is by far the one that stands out to me.</p>
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		<title>By: Dalle</title>
		<link>http://gigaom.com/apple/apple-service-manuals-in-the-publics-hands/#comment-311095</link>
		<dc:creator><![CDATA[Dalle]]></dc:creator>
		<pubDate>Thu, 04 May 2006 18:49:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.theappleblog.com/2006/05/04/apple-service-manuals-in-the-publics-hands/#comment-311095</guid>
		<description><![CDATA[The thing is that if you do it yourself warrenty is no longer valid so why would u need it? Apple is not the only one doing like that uu want get the service manual for dell or hp either.]]></description>
		<content:encoded><![CDATA[<p>The thing is that if you do it yourself warrenty is no longer valid so why would u need it? Apple is not the only one doing like that uu want get the service manual for dell or hp either.</p>
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