Comments on: Apple Retail Store Success: It Ain’t Rocket Science

By: Andy Wall

Andy Wall — Mon, 31 Jan 2011 22:21:35 +0000

Exactly.

By: Apple store lavishes service on disgruntled iPhone user - Halverson Group

Apple store lavishes service on disgruntled iPhone user - Halverson Group — Tue, 05 Oct 2010 22:24:38 +0000

[...] There are plenty of amazing lessons here. It’s possible the customer happened upon the two greatest sales people in the known universe, but it’s unlikely. It’s also unlikely these two 20-somethings had the years of experience to know exactly how to handle this difficult situation. More believable is an unequalled set of training protocols and logical steps in a selling model that have made Apple stores the envy of retail. [...]

By: Tesla Eyes Some Apple Love for Its Stores

Tesla Eyes Some Apple Love for Its Stores — Thu, 08 Jul 2010 18:16:58 +0000

[...] (which Apple calls “surprise and delight”) to the stores’ roomy interiors and bright lighting, to ubiquitous in-store Wi-Fi. Apple’s stores are part of the reason why according to the [...]

By: Tesla Eyes Some Apple Love for Its Stores

Tesla Eyes Some Apple Love for Its Stores — Thu, 08 Jul 2010 18:14:06 +0000

[...] service, which Apple calls “surprise and delight,” to the stores’ roomy interior, to the bright lighting, to the ubiquitous instore Wi-Fi. Its stores are part of the reason why according to the American [...]

By: anil kumar

anil kumar — Sat, 05 Jun 2010 11:48:07 +0000

i want to know price of mac

By: Any chance we might see Apple officially in Dubai? - EmiratesMac

Any chance we might see Apple officially in Dubai? - EmiratesMac — Sun, 06 Dec 2009 17:35:15 +0000

[...] latest models, competition, better prices, … service. It's all about the experience. Phenomenal success. You want [...]

By: matteo the beast

matteo the beast — Mon, 16 Nov 2009 03:20:20 +0000

I have never had a bad experience at an apple store… and always find myself drifting in there if i am near by.. Glad to see there are no haters here :)

By: Ted Hurlbut

Ted Hurlbut — Fri, 03 Jul 2009 01:18:38 +0000

Apple continues to be the best consumer technology company, period. They’ve got the products, the passion, the buzz and the customer experience down cold. Their customers respond in kind with great loyalty.

By: ditchdoc68

ditchdoc68 — Wed, 24 Jun 2009 16:21:28 +0000

I’ve heard their complimentary ‘Kool-Aid’ isn’t half-bad either ; ).

By: biz

biz — Wed, 24 Jun 2009 08:03:27 +0000

Couldn’t agree more with the crucial element of customer service touched on above: this encompasses not only positive and knowledgeable salespeople – but *empowered* salespeople, fully equipped with Point-of-Sale equipment to do the deal for you on the spot vs. forcing you to wait in line, and the ability to pull up your paperless receipt for you via their backend system. Just a few examples of how Apple invested in an infrastructure to make the experience seamless.

And divine: let’s also not underestimate the subliminal psychographic elements of stores (light, windows) that are surely not accidental.

http://1.bp.blogspot.com/_6uUPXQWpGp4/STMisfceUzI/AAAAAAAACMQ/cHCGhnzbmZU/s320/appledivinestore.jpg

Want to go to AppleStore. Want to go to AppleStore.