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	<title>Comments on: Apple Could Drop iPhone to $99, Destroy Competition</title>
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		<title>By: Andrew</title>
		<link>http://gigaom.com/apple/apple-could-drop-iphone-to-99-destroy-competition/#comment-334356</link>
		<dc:creator><![CDATA[Andrew]]></dc:creator>
		<pubDate>Mon, 09 Feb 2009 06:26:35 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/?p=8579#comment-334356</guid>
		<description><![CDATA[Kudos to Apple for opposing Prop 8!  I wouldn&#039;t have known but for reading this.  And I bet the contribution was good business for them, too, not to mention good for attracting talent; the computer business thrives on a sort of libertarian ethic.  Apple won&#039;t lose too many high-tech sales to the crowd that&#039;s thinks dinosaurs are a hoax.  Oh wait, wasn&#039;t this about the iPhone????]]></description>
		<content:encoded><![CDATA[<p>Kudos to Apple for opposing Prop 8!  I wouldn&#8217;t have known but for reading this.  And I bet the contribution was good business for them, too, not to mention good for attracting talent; the computer business thrives on a sort of libertarian ethic.  Apple won&#8217;t lose too many high-tech sales to the crowd that&#8217;s thinks dinosaurs are a hoax.  Oh wait, wasn&#8217;t this about the iPhone????</p>
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		<title>By: Pustoolio</title>
		<link>http://gigaom.com/apple/apple-could-drop-iphone-to-99-destroy-competition/#comment-334345</link>
		<dc:creator><![CDATA[Pustoolio]]></dc:creator>
		<pubDate>Thu, 30 Oct 2008 08:48:54 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/?p=8579#comment-334345</guid>
		<description><![CDATA[@ Jeff,

So how did that call to Apple regarding &quot;no on 8&quot; go?
Hello, I&#039;m a bigot who wants different rules for different groups of people. And can I get segregated fries with that? ^_^]]></description>
		<content:encoded><![CDATA[<p>@ Jeff,</p>
<p>So how did that call to Apple regarding &#8220;no on 8&#8243; go?<br />
Hello, I&#8217;m a bigot who wants different rules for different groups of people. And can I get segregated fries with that? ^_^</p>
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		<title>By: Selección Digital&#187; es.appleweblog.com &#187; Analistas: Apple podría bajar el iPhone a $99</title>
		<link>http://gigaom.com/apple/apple-could-drop-iphone-to-99-destroy-competition/#comment-334355</link>
		<dc:creator><![CDATA[Selección Digital&#187; es.appleweblog.com &#187; Analistas: Apple podría bajar el iPhone a $99]]></dc:creator>
		<pubDate>Wed, 29 Oct 2008 18:05:16 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/?p=8579#comment-334355</guid>
		<description><![CDATA[[...] Vía: The Apple Blog [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Vía: The Apple Blog [...]</p>
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		<title>By: iMac, Mac Mini Updates November 11 According to&#8230; Pure Speculation &#124; The Apple Blog</title>
		<link>http://gigaom.com/apple/apple-could-drop-iphone-to-99-destroy-competition/#comment-334354</link>
		<dc:creator><![CDATA[iMac, Mac Mini Updates November 11 According to&#8230; Pure Speculation &#124; The Apple Blog]]></dc:creator>
		<pubDate>Wed, 29 Oct 2008 17:00:30 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/?p=8579#comment-334354</guid>
		<description><![CDATA[[...] dropped by others in the same business? Obviously, we here at TAB also publish stories that deal in speculation and conjecture, but we follow-up, and we spend some time assessing the validity of the source. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] dropped by others in the same business? Obviously, we here at TAB also publish stories that deal in speculation and conjecture, but we follow-up, and we spend some time assessing the validity of the source. [...]</p>
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		<title>By: Gemischte Zahlen: Developer, Neukunden, Aktien &#38; $99</title>
		<link>http://gigaom.com/apple/apple-could-drop-iphone-to-99-destroy-competition/#comment-334344</link>
		<dc:creator><![CDATA[Gemischte Zahlen: Developer, Neukunden, Aktien &#38; $99]]></dc:creator>
		<pubDate>Wed, 29 Oct 2008 15:49:24 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/?p=8579#comment-334344</guid>
		<description><![CDATA[[...] $99 Impuls-Kauf Ebenfalls aufgegriffen von TAB, liest sich die hier zusammengefasste Analysten-Theorie durchaus spannend. Glaubt man Charlie Wolf [...]]]></description>
		<content:encoded><![CDATA[<p>[...] $99 Impuls-Kauf Ebenfalls aufgegriffen von TAB, liest sich die hier zusammengefasste Analysten-Theorie durchaus spannend. Glaubt man Charlie Wolf [...]</p>
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		<title>By: iPhonorama #12 « Obelis</title>
		<link>http://gigaom.com/apple/apple-could-drop-iphone-to-99-destroy-competition/#comment-334353</link>
		<dc:creator><![CDATA[iPhonorama #12 « Obelis]]></dc:creator>
		<pubDate>Wed, 29 Oct 2008 13:24:31 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/?p=8579#comment-334353</guid>
		<description><![CDATA[[...] gandai, kad Apple gali nuleisti iPhone kainą iki $99. O, girdžiu, kad galinėje eilėje pasibaigė šūkavimai, kad &#8220;mes mokame už [...]]]></description>
		<content:encoded><![CDATA[<p>[...] gandai, kad Apple gali nuleisti iPhone kainą iki $99. O, girdžiu, kad galinėje eilėje pasibaigė šūkavimai, kad &#8220;mes mokame už [...]</p>
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		<title>By: Branden</title>
		<link>http://gigaom.com/apple/apple-could-drop-iphone-to-99-destroy-competition/#comment-334340</link>
		<dc:creator><![CDATA[Branden]]></dc:creator>
		<pubDate>Tue, 28 Oct 2008 15:10:01 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/?p=8579#comment-334340</guid>
		<description><![CDATA[I don&#039;t personally think they will sport a lower price point. Apple loves to thrive on the mysterious and keep their customer base happy. They would have to sell 2 iphones instead of 1 iphone to achieve the same effect. So they are introducing scarcity of their product to keep the price point high but at the same time they are keeping it rare enough that people still crave it and want it.

It&#039;s just an idea but then again they have the App Store to back up some of the loss of profits by decreasing the price so it wouldn&#039;t be nearly as crazy if they decided to drop the price without that 30% community income.

And finally I think it would label the phone as cheap and diminish the overall technology advancements the iphone has made, which is exactly what Apple tries to avoid. You buy a shiny Mac and you feel like a hero in disguise, even if it set you back 2,000 bones versus an equivalent PC at half the price. Again these are just some ideas I&#039;ve thrown around. Take it with a grain of salt on your flamer wounds.]]></description>
		<content:encoded><![CDATA[<p>I don&#8217;t personally think they will sport a lower price point. Apple loves to thrive on the mysterious and keep their customer base happy. They would have to sell 2 iphones instead of 1 iphone to achieve the same effect. So they are introducing scarcity of their product to keep the price point high but at the same time they are keeping it rare enough that people still crave it and want it.</p>
<p>It&#8217;s just an idea but then again they have the App Store to back up some of the loss of profits by decreasing the price so it wouldn&#8217;t be nearly as crazy if they decided to drop the price without that 30% community income.</p>
<p>And finally I think it would label the phone as cheap and diminish the overall technology advancements the iphone has made, which is exactly what Apple tries to avoid. You buy a shiny Mac and you feel like a hero in disguise, even if it set you back 2,000 bones versus an equivalent PC at half the price. Again these are just some ideas I&#8217;ve thrown around. Take it with a grain of salt on your flamer wounds.</p>
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		<title>By: Apple podría bajar el precio de iPhone hasta los $99 &#124; Zumo de Iphone</title>
		<link>http://gigaom.com/apple/apple-could-drop-iphone-to-99-destroy-competition/#comment-334339</link>
		<dc:creator><![CDATA[Apple podría bajar el precio de iPhone hasta los $99 &#124; Zumo de Iphone]]></dc:creator>
		<pubDate>Mon, 27 Oct 2008 21:37:34 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/?p=8579#comment-334339</guid>
		<description><![CDATA[[...] Visto en TheAppleBlog. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Visto en TheAppleBlog. [...]</p>
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		<title>By: joecab</title>
		<link>http://gigaom.com/apple/apple-could-drop-iphone-to-99-destroy-competition/#comment-334352</link>
		<dc:creator><![CDATA[joecab]]></dc:creator>
		<pubDate>Mon, 27 Oct 2008 20:43:50 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/?p=8579#comment-334352</guid>
		<description><![CDATA[You both make good points. Smartphone tech certainly has a lot more ingenuity left. And it&#039;s already been proven (with the switch to subsidized pricing) that the smartphone arena is more competitive than the iPod one, so Apple will be nimble when needed. Maybe part of the marketing is that you&#039;re also selling extra services with these phones, and cheaper phones means cheaper people unwilling to pay for them.]]></description>
		<content:encoded><![CDATA[<p>You both make good points. Smartphone tech certainly has a lot more ingenuity left. And it&#8217;s already been proven (with the switch to subsidized pricing) that the smartphone arena is more competitive than the iPod one, so Apple will be nimble when needed. Maybe part of the marketing is that you&#8217;re also selling extra services with these phones, and cheaper phones means cheaper people unwilling to pay for them.</p>
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		<title>By: Tom Reestman</title>
		<link>http://gigaom.com/apple/apple-could-drop-iphone-to-99-destroy-competition/#comment-334351</link>
		<dc:creator><![CDATA[Tom Reestman]]></dc:creator>
		<pubDate>Mon, 27 Oct 2008 20:26:36 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/?p=8579#comment-334351</guid>
		<description><![CDATA[Darrell,

It&#039;s not just the rates, but the fact that the base rate doesn&#039;t even include text messaging. If you were close to switching and then felt like you were being gouged you might change your mind. Not pointing the finger at AT&amp;T any more than other carriers (they all do it).

Then there&#039;s AT&amp;T itself. Some people will simply not use them. Period. Others can&#039;t use them since they&#039;re not in coverage areas. And others may be in voice/EDGE coverage but out of 3G coverage and not want them for that reason as well.

In other countries, the above can apply to whatever local carrier(s) Apple chose to deal with.

And for some it&#039;s more psychological. That is, it&#039;s a barrier of wondering whether they really need (or want) their phone to do all those things in the first place. It&#039;s a lot of commitment for two years to find out whether you&#039;ll use it much.

And I think for some people adding a smartphone to a family plan makes the rate plan change more noticeable, and harder to justify. Sometimes the feeling is that a family must add two, and the expense goes up accordingly.

In all the above, I don&#039;t think a $99 price will change the landscape much. I think Apple grabbed most of that low-hanging fruit with the drop to $199.]]></description>
		<content:encoded><![CDATA[<p>Darrell,</p>
<p>It&#8217;s not just the rates, but the fact that the base rate doesn&#8217;t even include text messaging. If you were close to switching and then felt like you were being gouged you might change your mind. Not pointing the finger at AT&#038;T any more than other carriers (they all do it).</p>
<p>Then there&#8217;s AT&#038;T itself. Some people will simply not use them. Period. Others can&#8217;t use them since they&#8217;re not in coverage areas. And others may be in voice/EDGE coverage but out of 3G coverage and not want them for that reason as well.</p>
<p>In other countries, the above can apply to whatever local carrier(s) Apple chose to deal with.</p>
<p>And for some it&#8217;s more psychological. That is, it&#8217;s a barrier of wondering whether they really need (or want) their phone to do all those things in the first place. It&#8217;s a lot of commitment for two years to find out whether you&#8217;ll use it much.</p>
<p>And I think for some people adding a smartphone to a family plan makes the rate plan change more noticeable, and harder to justify. Sometimes the feeling is that a family must add two, and the expense goes up accordingly.</p>
<p>In all the above, I don&#8217;t think a $99 price will change the landscape much. I think Apple grabbed most of that low-hanging fruit with the drop to $199.</p>
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		<title>By: Darrell Etherington</title>
		<link>http://gigaom.com/apple/apple-could-drop-iphone-to-99-destroy-competition/#comment-334350</link>
		<dc:creator><![CDATA[Darrell Etherington]]></dc:creator>
		<pubDate>Mon, 27 Oct 2008 20:20:11 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/?p=8579#comment-334350</guid>
		<description><![CDATA[Joecab,

I&#039;m not sure that they would need to go back to a higher price.  I do agree that they could charge more for more functionality, but the original cell phone cost $4,000 and no one would pay that for the same tech now, so who&#039;s to say today&#039;s smart phone won&#039;t become tomorrow&#039;s &quot;regular cheap phone&quot;? Unless you think mobile communications tech has crested, or maybe that consumer spending on said tech has reached its peak, which is possibly more conceivable.]]></description>
		<content:encoded><![CDATA[<p>Joecab,</p>
<p>I&#8217;m not sure that they would need to go back to a higher price.  I do agree that they could charge more for more functionality, but the original cell phone cost $4,000 and no one would pay that for the same tech now, so who&#8217;s to say today&#8217;s smart phone won&#8217;t become tomorrow&#8217;s &#8220;regular cheap phone&#8221;? Unless you think mobile communications tech has crested, or maybe that consumer spending on said tech has reached its peak, which is possibly more conceivable.</p>
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		<title>By: joecab</title>
		<link>http://gigaom.com/apple/apple-could-drop-iphone-to-99-destroy-competition/#comment-334342</link>
		<dc:creator><![CDATA[joecab]]></dc:creator>
		<pubDate>Mon, 27 Oct 2008 19:49:36 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/?p=8579#comment-334342</guid>
		<description><![CDATA[Yeah but the problem is once you drop the price that low, there&#039;s no going back to a higher price once the economy improves, unless you add new iPhones with more functionality along with the cheaper ones. Sorry analysts wishing for the impossible, but a smartphone is not in the same league as a regular cheap phone.]]></description>
		<content:encoded><![CDATA[<p>Yeah but the problem is once you drop the price that low, there&#8217;s no going back to a higher price once the economy improves, unless you add new iPhones with more functionality along with the cheaper ones. Sorry analysts wishing for the impossible, but a smartphone is not in the same league as a regular cheap phone.</p>
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		<title>By: DTNick</title>
		<link>http://gigaom.com/apple/apple-could-drop-iphone-to-99-destroy-competition/#comment-334341</link>
		<dc:creator><![CDATA[DTNick]]></dc:creator>
		<pubDate>Mon, 27 Oct 2008 19:46:29 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/?p=8579#comment-334341</guid>
		<description><![CDATA[@ Jeff,

Apple is hardly the only company that uses its income for political purposes. Many companies do it. For example, Google contributed to the no on 8 campaign as well. LArge companies contribute their income to political campaigns all the time. That is simply the nature of the beast. If you&#039;re going to scrutinize Apple&#039;s political contributions--their prop 8 contribution is a tiny drop in the bucket compared to their quarterly sales, profit, and cash on hand, mind you--then you better start putting every business you buy from under the microscope.]]></description>
		<content:encoded><![CDATA[<p>@ Jeff,</p>
<p>Apple is hardly the only company that uses its income for political purposes. Many companies do it. For example, Google contributed to the no on 8 campaign as well. LArge companies contribute their income to political campaigns all the time. That is simply the nature of the beast. If you&#8217;re going to scrutinize Apple&#8217;s political contributions&#8211;their prop 8 contribution is a tiny drop in the bucket compared to their quarterly sales, profit, and cash on hand, mind you&#8211;then you better start putting every business you buy from under the microscope.</p>
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		<title>By: Jeff</title>
		<link>http://gigaom.com/apple/apple-could-drop-iphone-to-99-destroy-competition/#comment-334343</link>
		<dc:creator><![CDATA[Jeff]]></dc:creator>
		<pubDate>Mon, 27 Oct 2008 19:21:48 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/?p=8579#comment-334343</guid>
		<description><![CDATA[If it weren’t made by Apple, I’d certainly buy it for $99, as long as I could keep my current pay-as-you-go plan. I spend $26.50/quarter for my cell phone plan and have never come anywhere near using all the minutes, so a $80/month plan would be ridiculous.

Being that it’s made by Apple, I’m waiting to see how this whole “No on Proposition 8” thing turns out. I called customer relations on Friday and let them know that I refuse to give my hard-earned money to a company that’s going to turn around and use it for political reasons. (Yes, I know a lot of companies probably do this kind of thing, but I don’t know about it and am enjoying my ignorance, thankyouverymuch.) Even if I agreed with their position, who’s to say I’ll agree with the next political measure they decide to use my money to back?

If Steve Jobs had donated the same $100K—or even $100M!—I’d applaud him for putting his money behind a cause he believes in. If they’d asked every Apple Store customer, “Would you like $10 of this purchase to go towards ‘No on Proposition 8’?” I could even deal with that. But an unqualified donation from Apple is an unqualified donation from its customers, and I for one refuse to be a part of that.]]></description>
		<content:encoded><![CDATA[<p>If it weren’t made by Apple, I’d certainly buy it for $99, as long as I could keep my current pay-as-you-go plan. I spend $26.50/quarter for my cell phone plan and have never come anywhere near using all the minutes, so a $80/month plan would be ridiculous.</p>
<p>Being that it’s made by Apple, I’m waiting to see how this whole “No on Proposition 8” thing turns out. I called customer relations on Friday and let them know that I refuse to give my hard-earned money to a company that’s going to turn around and use it for political reasons. (Yes, I know a lot of companies probably do this kind of thing, but I don’t know about it and am enjoying my ignorance, thankyouverymuch.) Even if I agreed with their position, who’s to say I’ll agree with the next political measure they decide to use my money to back?</p>
<p>If Steve Jobs had donated the same $100K—or even $100M!—I’d applaud him for putting his money behind a cause he believes in. If they’d asked every Apple Store customer, “Would you like $10 of this purchase to go towards ‘No on Proposition 8’?” I could even deal with that. But an unqualified donation from Apple is an unqualified donation from its customers, and I for one refuse to be a part of that.</p>
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		<title>By: Peter Drier</title>
		<link>http://gigaom.com/apple/apple-could-drop-iphone-to-99-destroy-competition/#comment-334349</link>
		<dc:creator><![CDATA[Peter Drier]]></dc:creator>
		<pubDate>Mon, 27 Oct 2008 19:07:03 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/?p=8579#comment-334349</guid>
		<description><![CDATA[Keep in mind that any drop in subscription costs would likely be passed along to buyers with reduced subsidies.  It&#039;s that 80+ a month (~1.5x the APRU of non smart phones) that affords at&amp;t the ability to sell a $599 phone for $199, or $400 off, roughly $18 a month over a 2 year contract..

Now, Apple dropping the wholesale cost of an 8gb by 100, combined with releasing a new 32gb model, would let them notch into the lower price point while giving &quot;more at the same prices&quot; like they typically like to.

I&#039;d put a VERY low chance of having a $99 phone with lower subscription costs.  But a &quot;refresh&quot; sometime mid Nov to introduce a 32gb model, is entirely possible.]]></description>
		<content:encoded><![CDATA[<p>Keep in mind that any drop in subscription costs would likely be passed along to buyers with reduced subsidies.  It&#8217;s that 80+ a month (~1.5x the APRU of non smart phones) that affords at&amp;t the ability to sell a $599 phone for $199, or $400 off, roughly $18 a month over a 2 year contract..</p>
<p>Now, Apple dropping the wholesale cost of an 8gb by 100, combined with releasing a new 32gb model, would let them notch into the lower price point while giving &#8220;more at the same prices&#8221; like they typically like to.</p>
<p>I&#8217;d put a VERY low chance of having a $99 phone with lower subscription costs.  But a &#8220;refresh&#8221; sometime mid Nov to introduce a 32gb model, is entirely possible.</p>
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		<title>By: dropbot</title>
		<link>http://gigaom.com/apple/apple-could-drop-iphone-to-99-destroy-competition/#comment-334348</link>
		<dc:creator><![CDATA[dropbot]]></dc:creator>
		<pubDate>Mon, 27 Oct 2008 18:51:34 +0000</pubDate>
		<guid isPermaLink="false">http://theappleblog.com/?p=8579#comment-334348</guid>
		<description><![CDATA[I would love to have an iPhone for $99. But, unfortunately I refuse to hand money over to a company that spies on me for the U.S. gov.]]></description>
		<content:encoded><![CDATA[<p>I would love to have an iPhone for $99. But, unfortunately I refuse to hand money over to a company that spies on me for the U.S. gov.</p>
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