Comments on: A New Direction with Tiger?

By: jonny

jonny — Mon, 24 Jul 2006 22:29:48 +0000

Well, we’ve now had that first black mac. Could more follow? I think apple will offer it more and more, then within a few years all will be black.

By: Laura

Laura — Tue, 16 May 2006 16:27:57 +0000

oooopssssss.

By: Josh Pigford

Josh Pigford — Tue, 16 May 2006 15:48:51 +0000

Laura, check out the date of this post…it was made well over a year ago.

By: Laura

Laura — Tue, 16 May 2006 15:45:52 +0000

what do you mean:
“Something pretty significant occurred a couple days ago when Tiger was officially given a release date.” ???
Hasn’t Tiger been around for awhile now? I bought it awhile back…..

By: The Apple Blog » Things That Make You Go Hmmmm

The Apple Blog » Things That Make You Go Hmmmm — Thu, 08 Sep 2005 15:05:14 +0000

[...] ick Santilli A while back I wrote about the remote possibility that with Tiger, Apple was taking a new direction in design, and moving toward [...]

By: Krioni

Krioni — Thu, 14 Apr 2005 20:40:03 +0000

I wonder what the iBrotha, Rodney O. Lain, would have said about this?

RIP, Rodney.

http://www.wired.com/news/business/0,1367,53316,00.html

By: Nick Santilli

Nick Santilli — Thu, 14 Apr 2005 16:52:28 +0000

I think CODY nails it with his comment about the black being used to show off the Spotlight feature.

But I’ll say – this is all just theory. I don’t necessarily believe the theory, but if it turns out to be true, you’ll know where it was said first. :)
I personally prefer the alu/brushed metal look. But as someone mentioned, some brushed alu accents on a shiny – onyx looking – black aethetic may look interesting.

anywho – SKYCAPTAIN – yeah, I’ve looked around the site. My point was, the black is the most drastic alteration to apple.com to come from any OS release. that’s all.

By: skycaptian

skycaptian — Thu, 14 Apr 2005 16:46:30 +0000

I think it’s called advertising. Have u actually looked at other pages on apple site?

By: David Clark

David Clark — Thu, 14 Apr 2005 16:00:37 +0000

Interesting observation. My mind immediately harkened back to the Next box. Could this signal the complete reincarnation of Next?

By: Captain

Captain — Thu, 14 Apr 2005 12:00:57 +0000

Surely white represents the simplicity they’re advertising to the user.
I reckon, for consumer stuff it couldn’t go shiny black plastic because that’s the opposite message – mysterious, high tech, elite – very off-putting to the new user.
Maybe it could become a feature at the ‘pro’ end. Although, at the pro end I shouldn’t imagine black plastic is as appropriate an image as the grey metal + tiny-hole-mesh of the powermacs and -books.

Hard to say. Maybe it’s just a bit of theatrics for the OS release.