Comments on: A New Direction with Tiger?

By: jonny

jonny — Mon, 24 Jul 2006 22:29:48 +0000

Well, we’ve now had that first black mac. Could more follow? I think apple will offer it more and more, then within a few years all will be black.

By: Laura

Laura — Tue, 16 May 2006 16:27:57 +0000

oooopssssss.

By: Josh Pigford

Josh Pigford — Tue, 16 May 2006 15:48:51 +0000

Laura, check out the date of this post…it was made well over a year ago.

By: Laura

Laura — Tue, 16 May 2006 15:45:52 +0000

what do you mean:
“Something pretty significant occurred a couple days ago when Tiger was officially given a release date.” ???
Hasn’t Tiger been around for awhile now? I bought it awhile back…..

By: The Apple Blog » Things That Make You Go Hmmmm

The Apple Blog » Things That Make You Go Hmmmm — Thu, 08 Sep 2005 15:05:14 +0000

[...] ick Santilli A while back I wrote about the remote possibility that with Tiger, Apple was taking a new direction in design, and moving toward [...]

By: Krioni

Krioni — Thu, 14 Apr 2005 20:40:03 +0000

I wonder what the iBrotha, Rodney O. Lain, would have said about this?

RIP, Rodney.

http://www.wired.com/news/business/0,1367,53316,00.html

By: Nick Santilli

Nick Santilli — Thu, 14 Apr 2005 16:52:28 +0000

I think CODY nails it with his comment about the black being used to show off the Spotlight feature.

But I’ll say – this is all just theory. I don’t necessarily believe the theory, but if it turns out to be true, you’ll know where it was said first. :)
I personally prefer the alu/brushed metal look. But as someone mentioned, some brushed alu accents on a shiny – onyx looking – black aethetic may look interesting.

anywho – SKYCAPTAIN – yeah, I’ve looked around the site. My point was, the black is the most drastic alteration to apple.com to come from any OS release. that’s all.

By: skycaptian

skycaptian — Thu, 14 Apr 2005 16:46:30 +0000

I think it’s called advertising. Have u actually looked at other pages on apple site?

By: David Clark

David Clark — Thu, 14 Apr 2005 16:00:37 +0000

Interesting observation. My mind immediately harkened back to the Next box. Could this signal the complete reincarnation of Next?

By: Captain

Captain — Thu, 14 Apr 2005 12:00:57 +0000

Surely white represents the simplicity they’re advertising to the user.
I reckon, for consumer stuff it couldn’t go shiny black plastic because that’s the opposite message – mysterious, high tech, elite – very off-putting to the new user.
Maybe it could become a feature at the ‘pro’ end. Although, at the pro end I shouldn’t imagine black plastic is as appropriate an image as the grey metal + tiny-hole-mesh of the powermacs and -books.

Hard to say. Maybe it’s just a bit of theatrics for the OS release.

By: Juanxer

Juanxer — Thu, 14 Apr 2005 10:49:00 +0000

I’d hope for a revision of current white plastic aesthetics: it works well with iPods and MacMinis, but the iMac feels a bit chunky and too plain. Apple Cinema Displays’ style of beveling would help there, don’t know about going all metal.

I can’t see them going for black. Too Enterprise-ish for their public.

By: harry

harry — Thu, 14 Apr 2005 07:59:57 +0000

I believe black is not needed for better cooling, things can be white in visible light and black in infra-red.

By: J

Thu, 14 Apr 2005 05:29:57 +0000

there’s another reason [there is another...skywalker] they keep changing schemes, and that’s because they want to move with the times…be a fashionable technology company. and this is true even moreso towards us loyal, mac-loving faithful. it will make us seem “out of date” if we’re seen in the local starblech with three-years-ago’s [insert three-year-old laptop model of your choice from the black one on forward] instead of apple’s latest gear.

good show, robber baron!
J

By: David Alan Gregory

David Alan Gregory — Thu, 14 Apr 2005 03:26:41 +0000

A black PowerBook with brushed Al trim could look very nice.

By: George Lien

George Lien — Thu, 14 Apr 2005 02:44:01 +0000

My very first PowerBook was a PowerBook 140, then I got myself a PowerBook 2400c. I waited 2 years for a PowerBook G4. But today, I’m using this PowerBook 2000, aka Pismo, I bought second hand, for everyday use, both at work and at home (if fact, I’m using this black perl to type this comment now).

In short, black is good. Looks decent even when it’s really dirty.

So, if Apple decides to “go black,” then I welcome it.

A black PowerBook G5 or Dual Core G4 PowerBook doesn’t sound too bad.

By: wallyboy

wallyboy — Thu, 14 Apr 2005 02:33:56 +0000

“So was G5 silver just a brief cross-over from the gel-cap look, or white? I kind of liked the looks of the previous lines – dare I say, even the PowerMac G3? I was a big fan of the G4 iMac. It seems like Apple is moving almost too fast, and people don’t get a chance to enjoy the products before something new and totally different comes out. By the time I joined the Mac club, I was watching the G4 Cube getting axed. It’s sad that I never got to enjoy it. In fact, I remember the blowout sale that CompUSA was having on the Cube, and that was what interested me in the Mac.
Apple needs to slow down, and take time to concentrate and focus straight ahead. Things like brush metal and whatnot are spreading them out in so many directions that they’re becoming almost as inconsistent and disorganized as the Windows world.”
——————————————————-

They usually keep a look for about three years. I think it is good that they change. They try to keep the look fresh & different so that you will see the product on the shelf. Distinctive. You may love it or hate it…but you notice it. Which makes you want to take a closer look & play with it. I can’t tell one windows pc from the next on display in a store. Some PC people call it just a pretty computer (It doesn’t matter to me what it looks like is what you here). I call it very smart marketing for the reasons I stated above.