Comments on: 1B Apps Served, One Disappointing Revenue Total for Apple

By: ryan

ryan — Tue, 30 Mar 2010 17:02:21 +0000

I build Paid App and submitted to AppStore , my app was around 3.99$, I got few downloads, I passed my app to 1.99$, I got the same number of downloads, I switched my app to FREE version with mobile ads finally i got 3 times the 1st revenue

if someone is looking to make money with his app, the best way is to provide it to the EndUser for FREE with mobile ads

iPhone Advertising SDK for publisher / developer : http://www.aditic.com/how-to-make-money-with-iphone-app/

By: Time for Service Providers to take apps seriously - Martin Creaner's Blog - TM Forum Online Community

Thu, 05 Nov 2009 12:31:45 +0000

[...] do much for the economic argument under-pinning all the network and device investment. This reference is a couple of months old but it estimates that the total revenue from the first billion downloads [...]

By: Eric Fader

Eric Fader — Mon, 14 Sep 2009 06:21:55 +0000

This number will only grow stronger as industried emerge from the iPhone perimeter such as MEDL Mobile
http://www.trendslate.com/2009/09/13/medl-mobile-gains-traction-as-a-los-angeles-based-iphone-applicaction-incubator/

By: TrendSlate | » Medl Mobile Gains Traction as a Los Angeles Based iPhone Applicaction Incubator

Mon, 14 Sep 2009 05:23:48 +0000

[...] is leveraging the potential of the iPhone phenomena which has supported the downloading of over one-billion applications earlier this [...]

By: Tom

Tom — Tue, 21 Jul 2009 18:39:50 +0000

I am a developer that has a couple of apps on the app store and I pay $99 per year to apple to be able to submit apps to the iphone. With all the developers out there I am sure this covers the upkeep of the appstore.

-Tom

By: Apple Boasts 1.5B App Store Downloads in First Year

Apple Boasts 1.5B App Store Downloads in First Year — Tue, 14 Jul 2009 15:38:33 +0000

[...] Apple likes numbers, and shoving said numbers in our faces every time they reach a milestone of any kind. To celebrate the App Store’s first birthday, the company’s got a suitably huge figure to brandish: 1.5 billion. That one, five and eight zeroes indicates the number of iPhone apps downloaded within the store’s inaugural year. It’s an impressive number on its own, but it becomes even more impressive when you recall that it was only a little over two months ago that Apple hit the 1 billion-mark. [...]

By: Apple Boasts 1.5B App Store Downloads in First Year

Apple Boasts 1.5B App Store Downloads in First Year — Tue, 14 Jul 2009 14:42:14 +0000

[...] Apple likes numbers, and shoving said numbers in our faces every time they reach a milestone of any kind. To celebrate the App Store’s first birthday, they’ve got a suitably huge figure to brandish: 1.5 billion. That one, five and eight zeroes indicates the number of iPhone apps downloaded within the store’s inaugural year. It’s an impressive number on its own, but it becomes even more impressive when you recall that it was only a little over two months ago that Apple hit the 1 billion mark. [...]

By: Ubisoft Exec Thinks Apple Has Gaming Platform in Mind

Ubisoft Exec Thinks Apple Has Gaming Platform in Mind — Fri, 29 May 2009 16:02:03 +0000

[...] of the revenue coming from game sales. With the iPhone and iPod touch, at least, Apple seems to be depending on the reverse formula, in that they don’t make much money from software, and instead use it as incentive for [...]

By: Dan

Dan — Fri, 15 May 2009 06:11:32 +0000

Excellent article on this by MG Siegler: http://www.techcrunch.com/2009/05/14/about-those-iphone-app-store-numbers/

By: dave W

dave W — Thu, 14 May 2009 22:53:24 +0000

Better than Microsoft Entertainment and Devices Division LOSING 31 million last quarter!

last quarter (reported in April 09) Microsoft’s Entertainment and Devices Division which includes download services like Xbox Live

PLUS Zune, all MS devices like keyboards mice joysticks etc, all the Games studios, Windows Mobile and all Xbox hardware…

LOST 31 million!!!

Blog after blog dissing App Store revenues this morning but comparing to MS E&D Apple’s less than one year old App Store suddenly doesn’t look so bad, in fact it looks stella!

Msft E&D is roughly equal to the App Store, iTunes, iPod and iPhone, Apple TV and all Apple keyboards etc

looks like fresh new little App Store outperforming the whole dam MS division!

By: Dan

Dan — Thu, 14 May 2009 19:32:54 +0000

Maybe he forgot that each developer has to plunk down $99 just to release a Free App!!!… Does anyone know how many developers there are out there??

By: Gregg

Gregg — Thu, 14 May 2009 19:00:43 +0000

It depends on how you look at things. If the app store has positive cash flow after all things are considered, I think its a plus. It brings about a lot of exposure to the company and provides an easy way to purchase and manage applications. Understanding that there are a lot of free applications, it is also necessary to take into consideration the fact that there are numerous apps that cost $5 – $10 as well. When you cost average everything, I bet the store has done way more than $20 – $45 million in sales. Another unknown factor is how many of the billion apps downloaded were multiple downloads. In other words, how many people delete a free app and then download it again at some later point. At any rate, if apple adds $1,000,000 to the bottom line after expenses, its a benefit to the overall health of the company.

By: Gazoobee

Gazoobee — Thu, 14 May 2009 18:00:22 +0000

@ Josh: Sorry, I guess I do complain a lot, and I should probably just leave, but the *comments* on the Apple Blog really are more insightful most of the time than the so-called “articles” of the authors.

I don’t know who’s behind this whole AppleBlog thing, but surely there must be *some* people out there who would be willing to write for it that actually *know* something and also know how to write.

Other than Tom, who’s blog I followed before, and who’s move to AppleBlog was how I discovered the place, most of the articles here are just dumb high-school level stuff. As I said, I come here mostly for the comments because they are actually insightful and interesting (well sometimes).

By: Don Synstelien

Don Synstelien — Thu, 14 May 2009 17:56:52 +0000

I think the only salient point made here is in the last paragraph. Of course Apple pushes the App store for the purpose of selling hardware. Anyone thinking that Apple is trying to generate real revenue from the actual sale of apps is kidding themselves and not thinking big enough.

Why push hard for 30% of $.99 when you can use the excitement of the store to garner the considerable profit off of 30+ million iPhones and iPod Touch devices.

Don

By: Murphy Mac

Murphy Mac — Thu, 14 May 2009 17:53:54 +0000

It’s retention. Which is helpful since iTunes went DRM free.

By: Josh Pigford

Josh Pigford — Thu, 14 May 2009 17:44:31 +0000

@Gazoobee: I still think there is value is discussion around this. Of course you don't approve of it, but as you can see, other commenters have jumped on board with talking about this and not just complaining.