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Gyft, a mobile gift card company, announced Wednesday that it has been acquired by First Data, an Atlanta-based payments giant. The acquisition terms were not disclosed, as first reported by Pando Daily. While it’s not technically a major acquisition of a bitcoin company, Gyft has been a long-time favorite of bitcoin users because it was one of the easiest ways to exchange the cryptocurrency for digital gift cards to use at everyday businesses. Although First Data may be bitcoin shy itself, Gyft’s CEO Vinny Lingham said in the release that it will continue to accept all kinds of payment for its mobile gift cards.