5 Comments

Summary:

Google will deactivate links on smartphone searches that go to flash-heavy websites.

Google search

Adobe stopped developing Flash for mobile devices in 2011, and since then most providers of mobile video and interactive webpages have moved to competing standards like HTML5. But there are still a lot of flash-based sites extant on the web, and now Google will start posting a warning on smartphone searches that certain Flash-heavy search results probably won’t work on a mobile browser.

flash-serp-note

The warning implementation is similar what Google did last month, when it announced that it would highlight and warn against faulty mobile redirects. When Google senses that you’re searching from a smartphone, and a search result uses Flash, the primary link will be deactivated. Google will post a light grey message warning the page “Uses Flash. May not work on your device.” If you still would like to visit, there’s a “Try anyway” link.

Most of the sites affected by this change will be older pages that haven’t adapted to modern best practices, and Google is providing resources for webmasters looking to get up to date. The change will save mobile users some time because neither Safari on iOS nor Chrome on Android supports Flash. Still — when mobile browsing was young, the lack of mobile Flash support was supposed to be a major hurdle, as lots of major content hubs used Adobe’s software. Now Flash-based pages represent a quaint anachronism Google is advising users against visiting.

  1. Google POLICE.
    Who says Google has the right to stop your phone from searching the web the way THEY dont want you to. Did the NSA put them up to it.

    Glass-holes. Google Does EVIL. Google Violates RIGHTS.

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    1. Michael Teal Tuesday, July 15, 2014

      @WeTheP If you use the desktop user agent in your mobile browser google will think that you are using a desktop computer and they wont force you to choose the “Try anyway” link.

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  2. Eyemahsource Tuesday, July 15, 2014

    This is very overdue. I hope Flash disappears completely.

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    1. Michael Teal Tuesday, July 15, 2014

      @Eyemahsource I hope it disappears completely too but just because HTML5 is better doesn’t mean that we shouldn’t continue to support it on mobile devices when it works just fine even on the most current version of Android 4.4.4 KitKat. Adobe lied to everyone and told us that Android no longer supports Flash after version 4.0 Ice Cream Sandwich.

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  3. Michael Teal Tuesday, July 15, 2014

    Flash is supported on Android because of browsers like the UC Browser found here.

    http://www.ucweb.com

    I don’t use the Chrome browser because it doesn’t support flash on Android. The UC browser is the best browser I have found on Android so far. It supports HTML5 too. I love using the desktop user agent because I have an unlimited data plan and I hate using the mobile website view. If I didn’t have unlimited data then I would use the mobile user agent view.

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