Gigaom Research survey: Tell us your thoughts on marketing-tech platforms

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All the big guys — Adobe, IBM, Salesforce, Oracle — have a suite of marketing-tech platform tools they call marketing clouds. Social media marketing is the obvious focus, but what else is required for these platforms?

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Jon Russo @b2bcmo

Interesting survey. You might consider a 5th question on whether a firm is B2B or B2C as that likely will drive marketing platform adoption and responses to your question. An example – IBM/Unica is very B2C v Oracle/Eloqua platform which is predominantly B2B.

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