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Big players like Adobe, Salesforce, IBM and Oracle offer suites of tools for managing marketing technology. Some call them “marketing clouds.” Give us your thoughts on what forces are shaping the industry, and which companies might be best-positioned to harness them.


All the big guys — Adobe, IBM, Salesforce, Oracle — have a suite of marketing-tech platform tools they call marketing clouds. Social media marketing is the obvious focus, but what else is required for these platforms?

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  1. Jon Russo @b2bcmo Sunday, July 13, 2014

    Interesting survey. You might consider a 5th question on whether a firm is B2B or B2C as that likely will drive marketing platform adoption and responses to your question. An example – IBM/Unica is very B2C v Oracle/Eloqua platform which is predominantly B2B.