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Summary:

Virgin Mobile is launching a new PayLo option targeted at either the hard-core texter or the hard-core voice user. The catch is you have to choose between one or the other.

Despite the phenomenal rise of the smartphone in recent years, there is still a significant minority of mobile phone users who could care less or can’t afford data access. They just want to use their phones to make calls or send text messages, and starting Saturday Virgin Mobile is going after that group with new $20 PayLo monthly plans available exclusively at Walmart.

Cheap talk and text plans from a prepaid operator are nothing new, but Sprint-owned Virgin Mobile USA is focusing on the hard-core users on either side of the voice and messaging divide. For $20 a month you can either get an unlimited SMS plan (with 50 minutes of voice) or unlimited voice (with 50 text messages).

The Samsung Montage (source: Samsung)

The Samsung Montage (source: Samsung)

These plans are available on two feature phones, the Samsung Montage and the very basic Kyocera Kona. Both devices sport limited internet features, but I wouldn’t recommend opening your mobile browser. On these plans, mobile data costs a whopping $1.50 per megabyte. If you thought the industry average of $15 a gigabyte was high, these rates work out to be about $1,500 per 1 GB.

As you might imagine, these two variants target entirely separate demographics. The older generation isn’t still fully comfortable with SMS, making the big bucket text message plans included in most plans these days pretty useless. Meanwhile the younger generation often can’t be bother with making a phone call when a text message (or 25) will do.

  1. We are already with Virgin and pay only $25.00 for two months. Don’t want to text. Don’t even want too many in calls. Just want to be able to call out from time to time.
    Leslie

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  2. Notajournalistandstillknowsgrammar Saturday, June 21, 2014

    It’s “couldn’t care less”, not “could care less”.

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  3. the fact that this is news (and that t-mo is considered a disruptive carrier) is testimony to how FU the mobile market is. there is a complete absence of desire to find new or better ways to offer value to the customer – it’s all about maintaining the urge for a new phone and leveraging that into a ridiculously expensive contract. the actual service is just a grudgingly provided downside to the real business of marketing and lockin.

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