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Pinterest is experimenting with its native advertising platform, Promoted Pins, with a select group of brands. But the company announced Thursday that other brands on the platform will have their chance to experiment as well with do-it-yourself Promotional Pins. Brands will be able to purchase these DIY Promoted Pins on a cost-per-click basis through Pinterest’s ad page, and the company is already testing the tool out with businesses like Shutterfly. Brands will also be able to track performance with the company’s updated analytics platform, which will show how specific pins are received by users.

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