6 Comments

Summary:

Samsung has found great success selling mobile devices with Google’s Android software. But it knows it needs its own platform to be truly different. Tizen is that platform and here’s what it looks like: Very familiar.

Samsung Z

Over the past few years, Samsung has built a large share of smartphone sales on the back of Google Android software. As that was happening,  though, the company worked on its own mobile operating system and is now starting to sell phones with it. The platform is called Tizen and if you’re familiar with Samsung’s TouchWiz interface on its Galaxy smartphones, it will probably look very familiar.

The new Samsung Z handset is the first phone to ship with Tizen. Here’s a short look at what buyers can expect.

SamMobile, which shared the video created by TheHandheldBlog, points out the many similarities between Tizen and TouchWiz on Android.

Samsung’s strategy here is clever. While it could continue to dominate sales of Android phones, other Android partners will pressure the market with their own innovations. The only way to eliminate that competition is to create a new platform entirely — exactly what Samsung has done with Tizen.

Of course, new mobile device platforms are risky business too. With Android and iOS so entrenched in today’s market, it’s difficult to become a star in tomorrow’s market. This is the challenge faced by Microsoft’s Windows Phone, which is actually solid software following the last update.

Samsung knows this, which means it can keep using Android successfully as it tries to transition devices to its own Tizen software. If Tizen doesn’t work out, Samsung still has a winner with its Android phones.

  1. What happened to Bada? Didn’t they try this before?

    Reply Share
    1. Correct, they did try this before with Bada back in 2010/2011. That project got shelved in favor it Tizen which looks a bit more advanced than Bada was.

      Reply Share
  2. Interesting. This news plus all the iOS Platform enhancement that were announced in Apple’s WWDC changes the mobile device landscape. Will it be iOS vs the other 4 (Android, Tizen, WindowsPhone, and Chrome)?

    Will this work for or against Apple?

    In favors Apple because if fragments all the others, especially for App developers, and for Enterprises who want to support BYOD and deploy custom Apps.

    Conversely, the diversity may accelerated the Web App movement, where App developers invest less into device-specific features and device-specific sales channels.

    Reply Share
    1. Contra-wise, Tizen won’t be a breakout success but instead a long-term plan for Samsung to subvert the Android market. With that in mind it’s not likely to immediately affect the device market outside of low-end smartphones. It’s also not likely to distract app developers from current platforms anytime soon. As for Enterprise, it’s probably easiest to simply not support Tizen.

      Reply Share
      1. gmh, I agree. Tizen is going to nibble from the outside in. Samsung doesn’t have to sell Tizen smartphones in the USA, it can offer lower-end smartphones in developing countries, just like Firefox OS. Since Tizen uses thrifty EFL (Enlightenment Foundation Libraries) in it’s low level window compositing, it is well suited for low-end hardware. Go Carsten Haitzler!!!

        Chuck

        Reply Share
  3. iOS is messing with users again re. a proprietary headset port, many users are tiring of the expensive Apple box. Meanwhile distrust of Google is soaring, distrust of Microsoft is established. Tizen brings Apple/Google/MS independence, porting Android apps to Tizen is relatively trivial (so a massive repository exists) – plus there are already 2000 Tizen apps. Tizen lowers licensing costs for Samsung & will be multi-device compatible (for those into the Internet-of-Everything) ilk.
    Tizen is well-positioned in a market bored with Apple-Google-Microsoft.
    I remain hopeful for a Tizen-for-Verizon Z-phone.

    Reply Share