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Airbnb has often been thought of as a platform for users to find a room or apartment with local flavor for their next vacation, but onstage Tuesday at Street Fight Summit West 2014 in San Francisco, Airbnb engineering manager Maxim Charkov outlined how the company wants to use search to inspire users to take trips. For example, the company has parsed through its wealth of reviews for key phrases like “good restaurants,” “shopping” and “good views,” and assigned those descriptors to the location of the property and allowed users to search for those qualities. It’s also a vital driver in tailoring the company’s new Weekend Getaways feature — the first step of likely many that will turn Airbnb in to what Charkov calls a “personalized travel magazine.”