Amazon Prime members will reportedly get a streaming music service this summer

6 Comments

Amazon(s amzn) will reportedly begin offering a library of streaming music to Prime members in June or July, but the selection will be limited and only include songs older than six months.

A new report in BuzzFeed corroborates leaks from April that Amazon is launching a streaming service to compete in an increasingly crowded field that also includes Spotify, Pandora(s P), Apple(s aapl), Google(s goog) and others.

BuzzFeed says Amazon’s offering will be packaged as an add-on intended to make its annual $99 Prime membership more attractive. (Prime also offers unlimited two-day shipping, streaming video and an ebook library.) The add-on appears to confirm my colleague Janko Roettgers’ assessment that digital music is “the thing you get when you buy something else.”

The report cites five unnamed music industry sources who confirmed that Amazon has reached licensing deals with two of the three major labels, Sony and Warner Music, as well as several independent labels. The sources also stated that the music companies would only be offering a limited selection of their archives, with content restricted to “songs and albums that are 6 months old and older.”

6 Comments

RoTimi Akinmoladun, MBA (Top-Linked)(6,500K+)

As a long time Prime Customer and “Casual Music Listener”, this is music to my ears!!! I’m really excited about this announcement. This definitely adds value to an already great service. However $99 is my personal max point, so I hope that they can maintain this price point and continue to increase value. If they continue to do so, I will gladly continue to subscribe.

southernsquared

Amazon has been doing a good job of adding value to Prime memberships given the news about the price hikes. Is it going to be enough to maintain the members it has and still grow the service though?

186k

I’m not surprised the major labels are cautious given the public display of Amazon’s strong arm tactics with the book publishers

swo8

It would be nice if they paid the musicians a little more than they do now for the streaming. It’s a fraction of a cent.
Leslie

andrewtek

Not sure that is so bad. They get that every time you listen to the same song. In the days of CDs and Tapes, musicians were lucky to get $.50 when you bought their CD. The “filler” songs that you didn’t like got them the most $ per listen, while the songs you loved got them the least $ per listen.

Now this has flipped around. The songs we love get listened to over and over, providing the biggest return for artists. This also provides great feedback for the artists. Since we listen to what we enjoy the most, they are able to cater their creative energies towards music that we actually want to hear.

The “new” artist still has the same problem: how to get discovered. On the other hand, artists have tools to help people find their art that were nearly unimaginable 20 years ago.

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