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Summary:

Amazon rolled out a host of new tactics in its fight against book publisher Hachette late Thursday. The retailer, which is negotiating for a better contract, is now taking away pre-orders and messing up search results.

As Amazon and Hachette continue to battle in an apparent fight over contracts, Amazon abruptly stepped up its tactics on Thursday night. The retailer, which until now had delayed shipments of Hachette titles, has now removed the pre-order capability on many Hachette paperback titles and Kindle editions. And it has removed some Kindle pages completely for forthcoming titles, such as the next book in J.K. Rowling’s Robert Galbraith series.

Screenshot, 5/23/2014, 1:23 PM ET

Screenshot, 5/23/2014, 1:23 PM ET

“We are doing everything in our power to find a solution to this difficult situation,” Hachette said in a statement. Amazon declined to comment. Sources tell me Hachette executives are in Seattle this week.

Amazon is also removing some Hachette titles from search results on its website and moving recommendations for non-Hachette titles to prominent places on Hachette book pages. Many of the tactics were first noticed by Publishers Lunch on Thursday night (no paywall on that article). As Sarah Weinman noted:

“[I]nputting ‘Tom Rob Smith The Farm’ does not immediately pull up the hardcover or Kindle editions of the book, but does yield as the top option a ‘free preview — first 25 pages’ that Grand Central made available on April 15. Elin Hilderbrand fans are also directed to a ‘free preview’ ebook instead of the actual forthcoming book.”

Brad Stone’s The Everything Store: Jeff Bezos and the Age of Amazon — which Jeff Bezos’s wife MacKenzie wrote a one-star review of last year — is another affected title. The paperback edition wasn’t available for pre-order through Amazon Friday morning and was simply listed as “unavailable” — despite the fact that the pre-order is available on other sites, like Barnes & Noble.

I also found some suspect categorization on Stone’s book, though I didn’t find other examples of books being miscategorized. Google it and the top result leads you to an Amazon page where the nonfiction title is categorized as “Literature and Fiction”:

Screen shot, 5/23/2014, 9:13 AM ET

Screen shot, 5/23/2014, 9:13 AM ET

Amazon is using other tricks as well. The retailer is recommending “Similar Items with Better Ratings” on some Hachette titles:

https://twitter.com/jasonpinter/status/469829659945730049/photo/1

And a “Similar Items at a Lower Price” bar appears at the top of the page on some titles:

Screen Shot 2014-05-23 at 9.25.57 AM

Contract negotiations between publishers and retailers aren’t new: While Barnes & Noble and Simon & Schuster were negotiating a new contract last year, Barnes & Noble reduced orders on S&S titles and carried fewer of them in its stores. But it turns out there’s a lot more room for creativity on the web.

Here’s Hachette’s full statement:

“Amazon has now taken preorder capabilities away from Hachette Book Group publications. Forthcoming books now bear a notice ‘currently unavailable’ and a note inviting customers to ask for an email when it becomes available.  There is no preorder button, and some not-yet-published books lack a Kindle page entirely.

We are doing everything in our power to find a solution to this difficult situation, one that best serves our authors and their work, and that preserves our ability to survive and thrive as a strong and author-centric publishing company.”

This story was updated several times on Friday as I continued obsessively poking around on Amazon’s website.

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  1. Of course Hachette can take their business elsewhere if they don’t like Amazon’s terms – or they can start their own competitor to Amazon. I don’t understand the negativity against Amazon on this issue – Amazon is trying to save US money by keeping its costs down. Let’s remember that it was the major book publishers that illegally colluded to keep their prices up recently and it was Amazon that outed them (they were subsequently forced to pay refunds back to Amazon’s customers). It was also Amazon that outed Apple’s illegal collusion with the publishing industry. So let’s hear it for Amazon – and hope they keep it up!

    1. Laura Hazard Owen AdamAcuo Friday, May 23, 2014

      That’s certainly a very pro-Amazon way to look at it! Personally, I think that anybody doing business with Amazon — whether it’s a big publisher, a traditionally published author or a self-published author — should be worried by this.

    2. What do you mean when you say if they don’t like it they can take their business elsewhere? They already do. They sell books on Apples iBook Store, Barnes and Noble Nook as well as printed materials in the B&N stores, as well as Books A Million, and independent resellers too. Take their business elsewhere? They already do.
      As far as keeping cost down. I don’t think you understand the article. This has little to do with end user pricing, and everything to do with Amazon trying to negotiate a higher profit for itself.

  2. I saw that ZolaBooks is offering 30 percent off on Hachette books. That’s saving us money AND doing right by authors.

  3. elhousehead Friday, May 23, 2014

    Amazon is not obliged to sell a product. There are many products that Amazon does not carry because either Amazon or the manufacturer do not see it as a beneficial business relationship. In these cases, manufacturers have distribution and/or retail channels to sell their products. If you want to get the shelf space, you have to play by the retailers rules. If you refuse to play by the rules, move on and let the next guy take your space.

  4. hachette has plenty of other places to sell its books.

    so it should stop all its bellyaching and move along.

    -bowerbird

  5. This story provides “black hat” fodder for future dystopian tropes:

    http://tvtropes.org/pmwiki/pmwiki.php/Main/MegaCorp

    At least there’s no violence … yet:

    http://tvtropes.org/pmwiki/pmwiki.php/Main/CorporateWarfare

    Affected authors could write a collaborative article that lists:

    1) All reader-damaging techniques used to date

    2) A *long* list of new creative ideas that large retailers could do to “nudge” publishers and readers away from “disputed” books. E.g. buy buttons that evade the mouse cursor, purchase explainers that suggest alternative authors and genres, a new “sub prime” loyalty program where readers pay extra to know of the existence of certain authors …. put those dystopian imaginations to work!

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