Michael Dell

Dell is working with partners to make packaging for its devices out of more sustainable materials like bamboo, wheat straw and even mushrooms, said Michael Dell at the Fortune Brainstorm Green conference on Tuesday. To prove his point, he and Fortune Managing Editor Andy Serwer ate small pieces of edible packaging made from mushrooms (see around minute 13) — of course, dipping them in soy sauce first. Michael Dell said he is enjoying the fact that the company is now private because it allows the company to be more bold, and think more long term. Looks like it!

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  1. VINAMR – Vietnam Marketing Research & Consultants Tuesday, May 20, 2014

    That’s an amazing idea that would differentiate themselves to other brands, but do you think its posibility to protect the product inside? It seems quite easy to break :)

  2. And how does this help Dell sell more computers ??

  3. Bill Swersey Saturday, May 24, 2014

    The company that makes the packaging is here http://ecovativedesign.com

  4. Ashley Randall Tuesday, May 27, 2014

    What an exciting concept! I’d worry about the ability to protect the product inside, and also the shelf life (sometimes a computer can sit and wait to be sold for a very long time) – but in theory, it’s fantastic. Definitely a step in the right direction, no?

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