Indiegogo, the crowdfunding marketplace popular with hardware projects, has added some celebrity investors including Sir. Richard Branson, the founder of Virgin Group, to its $40 million round announced in January. Other well-known names include Pay Pal Founder Max Levchin; Maynard Webb, the chairman of Yahoo; Tim Draper, the founding partner at Draper Fisher Jurvetson; and Dawn Lepore, the former chairman and CEO of Drugstore.com. The are the people behind some big name consumer brands. Perhaps they can help Indiegogo expand to a broader audience.