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6Sense, a startup using machine learning to help companies predict who’ll buy their products, launched on Monday along with $12 million in venture capital from Battery Ventures and Venrock. The company claims it uses behavioral data to predict when customers are in the market to buy, and it focuses on each part of the sales cycle. Sales and marketing have become major use cases for machine learning, with a growing numbers of startups trying to help business know which customers to target, when and how.

  1. Who are they going to sell that to?
    Leslie

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