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Summary:

Most current Beacon apps are all about retail, but enterprise demand is growing and Kinvey aims to fill that need.

iBeacon

Enterprise employees want mobile access to the universe, and Beacon technology helps with that by offering a minimally intrusive way to add or boost connectivity inside buildings via small battery-powered Bluetooth devices. So it makes sense that Kinvey is adding Beacon support to its Mobile Backend as a Service (yes, the awful MBaaS term resurfaces). The goal is to enable developers already building mobile enterprise apps to incorporate Beacon support without having to write a ton of Beacon discovery and management code by hand.

CEO Sravish Sridhar, CEO of Boston-based Kinvey, said demand for mobile applications in healthcare, logistics and field service verticals motivated the decision to provide Beacon client-side libraries.

Too Many Spare iPhones
To date, most Beacon applications have been about retail and easing consumer experiences. The 102-year old Fenway Park just added Apple iBeacon capabilities that let iPhone users who have enabled Bluetooth get special offers based on what’s happening in the game and to order food from their seats.

Sridhar claimed Kinvey is the first MBaaS provider to offer these libraries — the news was announced at Gluecon 2014 – but you can bet the others are working on it. It looks as if FeedHenry, for example, is working on iBeacon support.

Other Kinvey competitors include AnyPresence and Appcelerator, but there’s been consolidation in this market.  In February, PayPal bought Stackmob and incorporated that team into its overall mobile payments organization; Facebook bought Parse last year. Meanwhile, Amazon, Google and Microsoft are also building out more of their own mobile capabilities.

  1. They keep coming up with new solutions all the time.
    Leslie

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  2. Why is the MBaaS Term Awful?

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    1. really sick of all the *aaS permutations. getting old and tired.

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