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Summary:

Apple is reportedly in talks to buy Beats Electronics, including its streaming music service, Beats Music.

beats headphone

Apple is offering $3.2 billion to purchase Beats Electronics, the audio company started by Jimmy Iovine and Dr. Dre, the Financial Times reported on Thursday.

While Beats Electronics is best known for its premium headphones, it launched a streaming music service, Beats Music, in January. According to the report, the streaming service would be included in the deal. Apple runs its own streaming music service, iTunes Radio.

In 2011, HTC bought a majority ownership in Beats Electronics for $300 million, which it fully divested in 2013.

If completed, the deal would be one of Apple most high-profile acquisition in years. Last month CEO Tim Cook said that Apple was “on the prowl” for more acquisitions and noted that Apple had purchased 24 companies in the last 18 months.

The New York Times and Wall Street Journal are corroborating the Financial Times report. The deal could be announced as early as next week. Apple declined to comment.

The rumored deal comes as another subscription service, Muve Music, is reportedly being shopped by AT&T(T).

  1. if this is true i’m selling my beats right in the moment

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  2. Overpriced computers, meets overpriced headphones.

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  3. So do they continue the beats brand? Keep the Beats Music player as-is?

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