The Structure Show: Andrew Higginbotham swears that CenturyLink can even beat Amazon on bandwidth price so if you thought the price wars were winding down, you have another think coming.

The Structure Show 2014

CenturyLink is serious about competing with the biggest of the big in public cloud even on (gasp!) price, Andrew Higginbotham says on this week’s Structure Show. Higginbotham is senior vice president of cloud and his words are worth noting in a world where Amazon Web Services cuts core prices seemingly every other week and now cash-flush  Google and Microsoft are underwriting AWS-like price cuts of their own. (Here’s more on CenturyLink’s move.)

It’s not like CenturyLink hasn’t been gearing up for this. It bought Tier 3, a respected but small IaaS  and PaaS provider in November just months after snapping up AppFog, a small PaaS provider. And of course there was its $2.5 billion acquisition of data center provider Savvis in 2011. Now it’s putting the pieces together in what Higginbotham characterizes as a massive-scale cloud (the company fields 56 data centers worldwide) not just for new cloud-first workloads but legacy enterprise applications as well.

To win a cloud provider must be both developer-friendly and enterprise-relevant, he said.

Andrew Higginbotham, SVP of CenturyLink Cloud.

Andrew Higginbotham, SVP of CenturyLink Cloud.

Give a listen and don’t forget that cloud execs including Amazon’s Werner Vogels, IBM Softlayer’s Lance Crosby, Rackspace’s Taylor Rhodes, Microsoft’s Scott Guthrie, VMware’s Bill Fathers and others will all be on hand to talk about the brutally competitive cloud market scenario at Gigaom’s Structure event in June.


centurylink data centers


Hosts: Barb Darrow and Derrick Harris

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  1. Century Link and Savvis is ruthless with customer about payments and will cut off service right away even if it is their administration SNAFU. Dangerous move for a business to trust them with critical data or core business functions.

  2. Ronald Reagan Friday, May 2, 2014

    With net neutrality as good as dead, of course they can compete on price. At least, with their own subscribers. Maybe not so much otherwise. Still, having a captive audience can guarantee they will have plenty of revenue in such a venture.


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