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Older people are increasingly going online, in part thanks to tablets, according to the U.K. telecommunications regulator. In one of its periodical media use reports, Ofcom noted on Tuesday that 42 percent of those aged over 65 accessed the web in 2013, up from 33 percent in 2012. The regulator linked this with an increase in tablet usage within the 65-74 demographic from 5 percent to 17 percent — I would assume that those older users who are less tech-friendly find tablets simpler to use and easier to maintain than full-blown PCs. More generally, the proportion of adults accessing the internet through a tablet jumped from 16 percent to 30 percent between 2012 and 2013.

  1. everyone is going online, it’s an eye opening opportunity for the brand that garnishes the attention of the elder surfer, so many possibilities in what can be done

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  2. Michael W. Perry Tuesday, April 29, 2014

    It’ll be interesting to see if Apple, which likes to cultivate a reputation of being for the young and active at play, will create ads for this market. They have begun to expand their ads to include mid-life people at work. That’s good.

    I could easily see a marvelous ad featuring seniors who’re chatting with their grandkids online and admiring pictures of little Johnny taking his first step.

    My parents came of age during the forties and never ‘got’ personal computers, seeing them as mysteries not to be understood. Tablets might help the generation behind them get active and online.

    There’s a host of studies showing that being active and involved is great for your health.

    –Michael W. Perry, My Nights with Leukemia: Caring for Children with Cancer

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  3. Carmen Webster Buxton Wednesday, April 30, 2014

    Some years ago, I spent an hour showing an 87-year-old how to use her brand new Kindle 2. She loved being able to read again, as her eyesight had made regular print books too hard to read. One reason for the Kindle’s early success was its popularity with older folks who need large fonts– and the fact that you didn’t need to own a computer to buy the books. I’m sure there are people who have never owned a PC or Mac but go out and buy an iPad or Android tablet. No one tell them it’s still a computer!

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