Summary:

Security is the entry point for the mainstream consumer looking to connect their home, according to sales of Staples Connect devices. That’s why the program is adding more IP cameras.

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photo: Staples/Zonoff

Staples is adding five new cameras to its Staples Connect lineup of connected devices for smart homes, including an outdoor camera and one that offers a 360-degree view. The Staples Connect program consists of a hub and a line of connected integrated devices connected to the hub. The product launched with a D-Link indoor camera that offers panning and tilting, making it and Iris the only two DIY home solution products that had a direct integration with a camera.

SmartThings for example, has an integration with Dropcam as part of its Labs, but it’s not a fully supported offering. Mike Harris, the CEO of Zonoff, the company providing the software and integration that drives the overall Staples Connect experience, explains that cameras are the most common item customers are attaching to the platform, suggesting that security is one of the biggest drivers of the DIY smart home effort.

He told me that while early adopters might gravitate to sensors and fancy home automation, the mainstream Staples customer is really focused on cameras and security lighting. This is probably great news for the companies such as Canary, Korner and Piper (which was recently acquired by iControl) that are really focused on security over an overall home automation experience.

Peter Gerstberger, director of new business development at Staples, said that after IP cameras, the top related products Staples is selling are lighting & dimmer systems, and digital door locks & doorbell systems. That’s good for Doorbot, the sole connected doorbell Staples offers, although the product does have dismal reviews.

And for those of us who are curious about the breakdown of Apple versus Android buyers investing in the Staples system, it looks like iOS is the clear winner, as are tablets over smartphones. Two-thirds of users are controlling their Staples Connect system via the iPad (that’s how I use it) and 14 percent use an iPhone. The remaining 19 percent use Android devices.

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