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Summary:

This month, Facebook will announce a mobile ad network that delivers advertisements directly to third-party mobile apps.

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photo: Justin Sullivan/Getty Images News

Facebook will announce its mobile ad network at its F8 developer conference at the end of the month, according to a report in Recode. Facebook’s still-unnamed mobile ad network will deliver advertisements directly to third-party mobile apps.

Back in January, Sriram Krishnan, a mobile product developer, posted on the Facebook Developers blog announcing an internal trial to place ads on other companies’ apps. Since that post, Facebook has added two major standalone apps to its stable: Paper was announced a week later, and WhatsApp was purchased less than a month afterwards.

According to Recode, mobile ads generated $1.24 billion for Facebook in the fourth quarter of 2013, of which a large proportion came from “app-install” ads. Twitter unveiled its own mobile-app install ad unit earlier this month. Google is experimenting with its own mobile ad network, and last September, Twitter purchased MoPub, which at the time was the world’s largest mobile ad exchange.

  1. Colin Bhimsen Tuesday, April 22, 2014

    This is some astronomically big news, yet moderately reported. The introduction of the new-age watches leads the market to grasp why? Certainly with Mobile Commerce being the end goal for large corporations the stats are conclusive that ads can be pushed to consumers even if it’s part of your body now.

    1 in 8 mobile subscribers will use m-ticketing in 2015 for airline, rail and bus travel, festivals, cinemas and sports events. Jupiter Research (March 2011): By 2015, over 750 million users will either have a ticket delivered to their mobile phone or buy a ticket with their phone, compared to 230 million today. Ticket delivery will be by SMS, bar codes, mobile web, smartphone apps or NFC.

    Mobile retail will exceed US$12 billion by 2014 (mobile retail is defined as m-coupon redemption values, smart poster fees and advertising expenditure).

    Share
  2. Colin Bhimsen Tuesday, April 22, 2014

    This is some astronomically big news, yet moderately reported. The introduction of the new-age watches leads the market to grasp why? Certainly with Mobile Commerce being the end goal for large corporations the stats are conclusive that ads can be pushed to consumers even if it’s part of your body now.

    1 in 8 mobile subscribers will use m-ticketing in 2015 for airline, rail and bus travel, festivals, cinemas and sports events. Jupiter Research (March 2011): By 2015, over 750 million users will either have a ticket delivered to their mobile phone or buy a ticket with their phone, compared to 230 million today. Ticket delivery will be by SMS, bar codes, mobile web, smartphone apps or NFC.

    Mobile retail will exceed US$12 billion by 2014 (mobile retail is defined as m-coupon redemption values, smart poster fees and advertising expenditure).

    http://www.optimizationmedia.com/mobile-payment-processing/

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