Summary:

Samsung’s Milk Music has been downloaded 380,000 times despite only being available for select Samsung handsets. Samsung now plans to launch a premium version of the service.

Milk Music - with Dial - Jay Z

Milk Music, the Pandora competitor that Samsung launched in early March, has been downloaded 380,000 times already. Samsung Media Solutions Center President Wonpyo Hong revealed this number during an interview with the Wall Street Journal about Milk and other service initiatives.

Hong said that Samsung is planning a premium version of Milk. The service is currently free and completely ad-free, but that apparently won’t be the case forever:  Last week, Samsung accidentally published an infographic with details about Milk Music’s future.

The infographic, which has since been removed from Samsung’s website, suggested that ads will come to the free version of Milk soon. It also mentioned a $3.99 per month premium version that will be ad-free and offer “some exclusive features.”

Milk Music is only available for select Samsung handsets, but Hong said that the company wants to bring it to tablets and additional phones soon. However, it doesn’t look like the company has any plans to extend it to phones made by competitors. Speaking about Samsung’s service initiatives, Hong said:

“At the moment, we’d like to create an experience uniquely on our device because the fundamental core part of our business is selling hardware. So the main purpose of this software innovation is to create value on our device.”

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