Summary:

What’s currently happening in the cloud market? Cloud providers are buying their way in, trying to create enterprise demand that isn’t coming naturally. In doing so, they’re lowering prices and even deferring bills to attract both the Global 2000 and small to medium enterprises.

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The public price wars are fun to watch. A day after Google announced sweeping price cuts last month, Amazon Web Services lowered prices for the 42nd time in its history. Moreover, Microsoft, which is trying to be as big in the cloud as AWS and Google, matched AWS’ price cuts.

At Structure 2014, we have all the major cloud players at the same event to tell you why their cloud is best, and, perhaps, now the cheapest. Joining us will be Google’s Urs Hölzle, a senior VP for Google’s technical infrastructure and a Google fellow; Scott Guthrie, corporate VP of the Microsoft Cloud and Enterprise division; and Amazon Web Service’s CTO, Dr. Werner Vogels.

Will Google’s plans in the cloud computing market continue to dictate what AWS and Microsoft offer? What does Microsoft’s new transformation to an IaaS cloud provider mean for new and potential users? Moreover, is the concept of not pushing Windows in the Azure cloud really a good idea? And will the 800-pound gorilla who currently has a huge market lead on both Microsoft and Google be able to keep up the momentum?

What will the race for dominance in the cloud computing market look like in five years?

Come to Structure 2014 to better understand what’s out there, where it’s going and how it will impact your enterprise.

Register for Structure by this Friday, April 11 and save $300.

–Clare Ryan

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