Summary:

Flextronics spin-off hopes to bring old-world but critical supply chain management into the new era with — what else? — an app.

Elementum, a startup that wants to revolutionize the stodgy world of supply chain management the way Salesforce.com did customer-relationship management, announced some new headline-name investors Tuesday in Aaron Levie, co-founder and CEO of Box; Dave Duffield, who founded PeopleSoft and then Workday; Jerry Yang, co-founder of Yahoo, and others. Another new investor, Jim Davidson, co-founder and managing director of private equity firm Silver Lake Partners, now joins Elementum’s board.

The company did not disclose the amount of the investment.

With Elementum’s Transport app, companies can monitor and manage their transportation network and view each route and shipment.

Supply chain management, or SCM, is a key technology that helps manufacturers and other companies make sure they have product to build and deliver when it’s needed.  Traditional SCM players include Oracle and SAP, two companies that have already seen — and thus far withstood — a lot of disruption.

The Mountain View, Calif.-based company, initially spun out of Flextronics, has logged just north of $60 million in venture funding since it was launched two years ago by founder and CEO Nader Mikhail, a Flextronics veteran. Previous investors included Lightspeed Venture Partners.

 

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