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Sporting goods company Wilson is working with a Finnish startup called SportIQ to create a basketball that uses sensors and artificial intelligence to determine how far the ball traveled and whether the shot was made. It’s not the first application of sensors and algorithms into sports gear — we already have them in football helmets, soccer balls and basketball nets, for example — but the Wilson basketball is pretty unique in that it seems to target individual consumers, meaning anyone with the ball, a hoop and a web connection can start quantifying their game.

  1. April fools was last week.

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    1. Norbert White Wednesday, May 14, 2014

      Check out 94Fifty.

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