New details about YouTube’s music service emerged this week that include some interesting tidbits on how the service could look like to the consumer. Apparently, YouTube is contemplating the use of stock video imagery or slide shows as visuals while playing some songs, according to a Billboard report.
The detail emerged as questions have come up about the continued delay of the service. Google reportedly planned to launch the music service late last year, and then targeted January as a launch date. Now, it seems to have delayed the launch further — possibly until summer, or even later, according to Billboard.
One of the key reasons for this delay is that YouTube wants to get it right at launch in order to compete with existing offerings from Spotify and others. Part of that will be a visual component — after all, YouTube is a video site. As part of that, YouTube is obviously going to show music videos. But what about the songs that don’t have an official music video?
YouTube’s users have long resorted to uploading still images of album covers for songs that they’ve been sharing through the site, but the Google-owned video service apparently isn’t content with that. Instead, it is thinking about using a series of pictures as a kind-of slide show, or even stock video footage, which would make the resulting music video look a bit like a karaoke video. However, internally, YouTube apparently prefers to call this idea “art videos,” according to Billboard.
As cheesy as traditional karaoke videos can be, the idea of a more dynamic visual component for a music service is interesting, especially as these services are increasingly used on TVs as well. A few months ago, I mused that a music service could allow users to enjoy music together with a slide show of their own vacation photos.