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Summary:

For the next month, Sprint will pay early termination fees and offer device trade-in bonuses for customers who switch from the competition to one of its new “Framily” plans.

Sprint Framily plan

Luring in customers by buying out their contracts is the latest mobile carrier marketing craze. Both T-Mobile and AT&T started offering to pay the early termination fees (ETFs) of their competitors at the beginning of the year (though AT&T has since stopped), and now Sprint is jumping on the bandwagon.

From this weekend through May 8, Sprint will offer up to $650 to customers who bring their phone numbers to Sprint. It’s not a lump payout. Rather, Sprint will pay the ETF on your last bill from another carrier up to $350, and it will pay up to $300 for a trade-in phone. The catch is that the promotion isn’t available for all Sprint plans, only its new “Framily” group plans.

Tom Frobinson, the hamster patriarch staring in Sprint's new Framily ad campaign (source: Sprint)

Tom Frobinson, the hamster patriarch staring in Sprint’s new “Framily” ad campaign (source: Sprint)

Sprint has pumped a lot of its marketing budget into its unique take on the family plan, building a new advertising campaign around it modeled on SoftBank’s popular Otosan commercials in Japan. Unlike traditional family plans, which only offer discounts for customers on the same bill, Framily uses some of the same techniques as multilevel marketing to encourage customers to recruit friends and colleagues to Sprint’s network.

  1. wow great idea

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  2. bit like a cattle market, but it doesn’t work long term, as users will gravitate to the best service and that which provides value, but i suppose it is the story of the cocaine dealer who offers cheap stuff on a friday night gets market share, just doesn’t last

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  3. What good is a cheap phone ‘service’ when the real-world service is not as good as the other carriers?

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    1. Perfect service for the past 9 years and counting! I would totally recommend Sprint to anyone! And the fact that now the rates can be much cheaper, I’m psyched.
      If you’re happy with your carrier now, that’s cool, stay there and shut up!

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  4. I am as saving $130 with tmobile vs what I was with sprint. And all my phones are now smart phones and I can actually get high speed data.

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