How does a handset maker go from practically no market share in a country to 6 percent of sales in half a year? Build a phone like the Moto G, apparently. In a release on Monday, research firm Kantar Worldpanel ComTech says that’s exactly what Motorola has done in the U.K., helping Android to maintain an overall 68.9 percent market share there.
Why the big sales boost? For starters, we’ve noted saturation at the high-end of the smartphone market with more growth actually coming from budget phones that appeal at a lower price. Indeed, Kantar’s report suggests this, saying: “The Moto G in Great Britain has attracted a very specific consumer profile. Almost half of owners are aged between 16 and 24, 83% are male and generally they come from lower income groups with 40% earning under £20,000.”
And while the Moto G is inexpensive — it carries a no-contract price of $179 here in the U.S. with comparable pricing in other regions — it offers a solid smartphone experience. In our Moto G review, we called it the best budget phone money can buy. It’s certainly not the fastest, nor does it have the best camera. It does, however, have a solid 720p display, runs the latest version of Android well and includes some of Motorola’s unique apps such as Assist and Migrate.