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Summary:

The Moto X is Motorola’s current top-of-the-line Android phone but guess what’s outselling it? The budget-priced Moto G. In the U.K., the less-expensive phone put Motorola back on the map in just six months, going from virtually no market share to six percent.

Moto G display
photo: Alex Colon

How does a handset maker go from practically no market share in a country to 6 percent of sales in half a year? Build a phone like the Moto G, apparently. In a release on Monday, research firm Kantar Worldpanel ComTech says that’s exactly what Motorola has done in the U.K., helping Android to maintain an overall 68.9 percent market share there.

moto g shell

Why the big sales boost? For starters, we’ve noted saturation at the high-end of the smartphone market with more growth actually coming from budget phones that appeal at a lower price. Indeed, Kantar’s report suggests this, saying: “The Moto G in Great Britain has attracted a very specific consumer profile. Almost half of owners are aged between 16 and 24, 83% are male and generally they come from lower income groups with 40% earning under £20,000.”

And while the Moto G is inexpensive — it carries a no-contract price of $179 here in the U.S. with comparable pricing in other regions — it offers a solid smartphone experience. In our Moto G review, we called it the best budget phone money can buy. It’s certainly not the fastest, nor does it have the best camera. It does, however, have a solid 720p display, runs the latest version of Android well and includes some of Motorola’s unique apps such as Assist and Migrate.

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  1. if we had a culture of buying unlocked phone separate form service plans than i bet moto G would have huge market share here in USA also. but our culture has us buying whatever phone the carriers are promoting. even with prepaid phones and service are usually sold together.

  2. I have an iPhone 5 which I recently got unlocked by AT&T, and took it to T-Mobile. As it stands right now, I never want to be under a contract again, and I’ll be a lot more price conscious in my next smartphone purchase. This IPhone 5 will last me at least two more years, who knows how the landscape will change by then, but Apple needs to get with the times, and not be the device of only a certain type of demographic which can afford those exorbitant prices. That will not be good for the brand in the long term, and for their image in general.

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