Summary:

Y Combinator’s latest class had its demo day on Tuesday. Here’s a handful of companies with interesting perspectives on consumer tech.

A delivery service just for healthy food, peer-to-peer fashion lending and matchmaking for mobile — here are five of the most promising consumer-focused startups from Y Combinator’s Demo Day in San Francisco Tuesday.

Air Help: Airline passengers could be entitled to up to $800 for a flight delayed three hours or more. But passengers are often unaware that they could be entitled to these refund, they don’t know their rights and they have little patience for filling out claims forms. Air Help streamlines the claims process to help airline passengers file complaints (for a 25 percent cut of the refund), and will soon crawl inboxes for potential refunds from flights up to three years ago.

EventJoyMarketed as the mobile competitor to Eventbrite, EventJoy helps users plan events, complete with ticketing and registration. In addition to managing events, organizers can use the app to encourage participants to engage in social media or promote events from within the app. The information gathered from EventJoy can also be used to create social media buzz or real-time projections of event activity for the public.

Dating Ring: Dating apps are very popular these days, but Dating Ring is attempting to establish a niche by mixing old-fashioned matchmaking with online dating. While it bills itself as the “Uber for dating,” the actual process is a lot more involved: all users must be screened in person by Dating Ring’s “matchmaking” staff, and then pay $20 per date — which consists of a three-on-three group date for heterosexual couples and a group of four for homosexual couples. In short, Dating Ring applies a white glove service to dating, at least for those who make it past screening.

StyleLend: With plenty of second-hand and closet-shopping stores (eBay notwithstanding) available online, peer-to-peer fashion e-commerce is a trend on the rise. StyleLend wants to capitalize on that by offering a Rent the Runway style lending program, largely for gowns and high-end pieces, for users to swap fashion sitting in their closets. The company noted that many people who use the service also lend their clothes out to others, opening their closets to others while borrowing themselves. The company also saves money by remaining an ecommerce portal, no inventory required.

ZestyAimed at busy workers with no time to cook, Zesty offers users a delivery service that only deals with healthy food companies — menus are approved by a dietician and restaurants may offer some special items through the company. In addition, the company offers catering programs for San Francisco companies up to 500 people, including nutrition facts and special diet requests.

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