Structure 2013: Dave McCrory – SVP, Warner Music Group

Dave McCrory - SVP, Warner Music Group

photo: (c) 2012 Pinar Ozger

Most people in IT today believe that data has the highest value, when in reality information is the most valuable resource in IT. Based on research started during the investigation of causes of data gravity, this session explains what gives information value, how information’s value is affected, and how to leverage information to maximize outcomes.

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