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Summary:

Apple is providing greater discounts to customers who spend $5,000 or more per year, according to a report.

Apple education
photo: Apple

Unless you’re in IT, or you just happen to spend tons on money at Apple on a regular basis, you probably haven’t heard of the company’s semi-secret loyalty program. It provides discounts to customers who spend more than $5,000 in a 12-month period, and according to TechCrunch, those discounts just got a little better.

The program is broken into tiers. Here’s a quick look at how they reportedly work:

Red tier – Customers who spend more than $5,000 per year
Green tier – Customers who spend more than $35,000 per year
Blue tier – Customers who spend more than $200,000 per year

Discounts differ across tiers, but according to TechCrunch, “Almost all of the discounts have been improved a couple of percentage points.”

Discounts for Macs, for instance, have reportedly increased from 5 to 6 percent in the red tier, and go as high as 8 percent in the blue tier. Third-party accessory discounts have increased from 5 to 10 percent on the low tier and higher on the upper tiers, but exclude brands like Beats and Jawbone.

Unlocked iPhones have reportedly been added to the program for the first time, and iPads are still discounted by 2 to 4 percent depending on the model and quantity. Apple TV is also making a first-time appearance.

Since the average customer isn’t likely to spend even $5,000 per year on new devices, these discounts are aimed primarily at companies and, increasingly, educators. That’s likely where the Apple TV discount comes in, since it allows schools to mirror the screens of their devices to a larger display.

Apple has been making a big push to capture more of the education and enterprise markets, and these new discounts can be viewed as an extension of that. Though a percent or two isn’t a huge difference on a single device, it can result in big savings when outfitting an entire school or IT department.

  1. Wow… this program must be really secret, since I spent ~$7,000 in the Apple Store and iTunes Store, combined, in 2008 alone and always had to pay full price.

    But, since I don’t trust Apple any farther than I can spit these days, it’s really a moot point.

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    1. This discount program is for business customers. Tell an employee that you’re purchasing for a business that you own or for which you’ll be using your products and you’re eligible for the discount. It’s not secret, it’s just not for regular consumers – most people don’t do $5000/year anyways.

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