After months of rumors, Warner Bros. is now making its $18 million investment in Los Angeles-based YouTube network Machinima official. The investment comes after Machinima was forced to lay off 30 percent of its staff last week, including its entire ad sales department. So why buy a stake in a struggling company? Because it buys the studio access to a young male audience for relatively little risk, argues Variety.
Story posted at: variety.com