4 Comments

Summary:

Google has introduced a Google Apps Referral Program that pays a $15 bonus for each new user that businesses sign up.

Google Apps referral
photo: Google

Google is hoping to spread the use of Google Apps for Business through word of mouth – aided by a new referral program that pays a $15 bonus per each new user you sign up. The company introduced the program in a post to its Enterprise blog on Monday.

To register for the program, you’ll need to head over to Google and provide your name, email address, taxpayer ID and a bank account at which to receive direct deposits. You’ll receive a unique referral link after registering for the program, and can earn coupons that save your referrals $10 per user for the first year.

According to the fine print, you can refer an unlimited amount of customers, but are only rewarded for each referral’s first 100 users. Referral amounts will be based on the number of users that have paid for at least 120 days.

Right now the referral program is only available to businesses in the U.S. and Canada. Google’s app suite, which includes Calendar, Docs, Drive, Gmail, Sheets and Slides, among other tools and services, is currently used by over 5 million businesses. You can find out more info and sign up here.

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  1. Hashim Warren Monday, March 10, 2014

    Why don’t they just run ads like a normal company?

    1. Because they want other people to be points of contact for support and setup. They want to produce the product and have others do the rest. < Google App Reseller here. And yes, this undercuts us.

  2. computersystemworks Tuesday, March 11, 2014

    Google wants to focus on making products, not supporting users, customers, doing installations, etc. Thats why they have a network of resellers like myself to provide installation / migration / support. This is an interesting move. As a reseller I get billed by Google $x/user with a set MSRP. This certainly competes with that.

  3. Hi Hashim, Google use this referral program because referrals from known contacts are far more powerful and cost effective than any advertising. Some stats from WOMMA (word of mouth marketing association);

    Driving Forces of Purchase Decisions;

    54% on word of mouth
    47% Information from a website
    42% Email sent by a friend
    31% Online review

    Lots more stats to support WOM and referral marketing

    Hope this helps.

    Vince

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