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The anonymous sharing iOS app Secret has raised close to $10 million from Google Ventures and Kleiner Perkins Caufield & Byers in a round valuing it at over $40 million, according to a Wall Street Journal report citing unidentified sources. The company had previously raised $1.2 million in seed funding, with Google and Kleiner Perkins both participating then as well. Secret also released an update on Friday that lets users share secrets to their social networks and view secrets by location — features that might make the app more appealing to a larger audience.

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  1. A month ago a bunch of my friends were using it, but there haven’t been any updates from my circles in weeks. I turned on posts near me, and nothing new there either.

    Somebody should have tipped off the VCs that the real secret about Secret is that people are already over it.

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