Tableau and Splunk, two of the more successful (and ubiquitous) data startups turned public companies over the past several years, have partnered on a new connector that lets Tableau users access Splunk as a data source within the analytics software. However, it’s not just the existence of a connector that’s valuable for users, but what it means — that they can now combine Splunk data with other data within Tableau to visually analyze all of it together. As Tableau grows more popular, partnering with it is becoming a popular move for everyone from large software vendors to small startups such as BigML.

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