An e-commerce startup called Reflektion has raised an $8 million series B round of venture capital for its technology that helps retailers personalize the online shopping experience for consumers. Intel Capital led the round, and Nike and several private investors also pitched in. This seems like the latest thing in marketing — not just targeted advertising but entire tailored experiences for individual shoppers. It does add an Amazon-like recommendation experience, although one might fairly question whether most product catalogs are large enough to warrant it.

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